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Building a

Social Business
215-948-2012
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
Jeff Gibbard

President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
@jgibbard

google.com/+JeffGibbard
linkedin.com/in/jgibbard

jeff@truevoicemedia.com

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
#SMSS2014

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
Resources

Slides, Links and Tools Mentioned

truevoicemedia.com/notes

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
RULES
Interrupt me
Don’t fall asleep
Tweet everything I say
Tweet about how handsome I am
Stay off Facebook
Stay off email
Call your mother (she worries)
Shout out to @marcusnelson
I talk,
you interrupt

AGENDA
You ask questions,
I give answers
(Q & A)
Let’s Dive In

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Defining

Social Business
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Connected
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Open
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Transparent
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Fast
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Flat
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Collaborative
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Responsive
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
“How Does Social
Fit In Your Job?”

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
A Social Business...

leverages social communications, technologies
and processes to become more open,
transparent, collaborative, and innovative while
reducing risk through governance and training.

TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
This won’t happen

overnight
source: Altimeter Group
All Businesses WILL

Become Social
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Faster
Competitors

Forced
Transparency

Changing
Workforce

Changing
Customer

Company
(2014)

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
“Do you hear that, Mr. Anderson?

That is the sound of inevitability.”
Social Business
Design
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
The 5-Step Process

1 Define Business Objectives
2 Identify Potential Solutions
3 Identify Challenges
4 Implement
5 Assess and Adapt
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012
1
Define Business Objectives

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
2
Identify Potential Solutions

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
3
Identify Challenges

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
4
Implement

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
5
Assess and Adapt

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
The Three Main Enabling Factors

Culture

Process

Technology
The Three Main Enabling Factors
Slooooow & Buggy

Culture

Process

Things fall
through the cracks

“Good in theory”

Technology
Culture
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Technology
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Process
TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Key Takeaways
★ This

WILL happen, how well will you adapt?

★ Start

with Business Objectives

★ Technology
★ Create
★ Your

alone doesn’t solve the problem

balance between: Culture, Technology, Process

people are the single most important part

TRUE VOICE MEDIA

// www.truevoicemedia.com

//

twitter: @truevoicemedia //

215-948-2012
Q&A
THANK YOU!
Jeff Gibbard

President & Chief Strategist at True Voice Media
Speaker, Blogger & Coach

Go here, to find me everywhere:
www.jeffgibbard.com
TRUE VOICE MEDIA

//

www.truevoicemedia.com

//

twitter: @truevoicemedia

//

215-948-2012

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Building A Social Business - Understanding the Intersection of Culture Technology and Process