Can Agriculture Save the Planet Before it Destroys It? - Dr. Marcella Szymanski, Senior Advisor for Biotechnology in the Bureau of Economic and Business Affairs at the U.S. Department of State, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
7. 70% of fresh water
used for agriculture
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Aral Sea
1973
Aral Sea
Today
U.S. Department of State
8. Greenhouse gas emissions from
agriculture and deforestation
30%
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of StateU.S. Department of State
9. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Together, these represent more emissions
than from nearly any other industry
U.S. Department of State
10. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
20509 billion
Global Population Growth
5 1990
7 billion 2010
20308 billion
U.S. Department of State
11. That’s
About the number of people in Germany
75 million
more people each year
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of StateU.S. Department of State
12. And yet almost 1 billion
don’t have enough food today
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
We all need to eat
U.S. Department of State
13. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
http://www.who.int/mediacentre/factsheets/fs310/en/index.html
U.S. Department of State
14. 60% more food by 2050, using…
Less land
Less water
Less fertilizer
Fewer pesticides
U.S. Department of State
15. We Need Technology
Source: USDA/ERS
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
ResourcesPerBushelofCorn
1980–2011
60% Less Erosion
50% Less Water
40% Less Energy
35% Less Greenhouse Gases
40% Less Land
U.S. Department of State
16. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
GE Crops
U.S. Department of State
30. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
WHO Theory
How to communicate?
Media Reality
U.S. Department of State
31. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Risk High
When to communicate?
Media Attention Low
Risk Low
Media Attention High
U.S. Department of State
32. Language that turns people off:
What to communicate?
Amount is miniscule
Keeps prices low
Let us feed the world
Research shows it’s safe
Better for the environment
Lesson: If you lead with the
science, you may lose with the
science
U.S. Department of State
34. What’s in a name?
Has anybody eaten Chinese gooseberries?
U.S. Department of State
35. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What is “pink slime”?
Lean Finely
Textured Beef
March 2012
Yuck factorU.S. Department of State
36. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What does “pink slime” have
in common with Belgium?
Without LFTB nearly 400 million pounds of beef would
be disposed of as food waste each year
About the same amount wasted in Belgium each year
400 million
U.S. Department of State
37. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
What do they
have in common?
U.S. Department of State
39. How do you get a
seedless watermelon?
Two sets of
chromosomes
Treat seeds with
toxic chemical
(colchicine)
Four sets of
chromosomes
Three sets of
chromosomes
X =
Sterile
seedless
melon
U.S. Department of State
40. Risk in Context
“The difference between risk and the
perception of risk is the difference
between action and reaction.”
U.S. Department of State
41. Risk Approx. number
Cancer* 56,000
Coronary heart disease* 35,000
Food borne illness ~ 500
Variant Creutzfeldt-Jakob disease <20
Food allergy ~ 10
GMOs, pesticides, growth hormones nil
Choking to death 151
Bed or chair accident 140
*assumes about one-third of deaths are diet-related
Food risks: UK deaths per year
related to diet or food
Slide data taken from Lord Krebs Kt FRS, Jesus College Oxford
U.S. Department of State
42. Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Scientist as
Storyteller
Personalize
Acknowledge
Connect
Only then can we talk about the science
Build Trust
U.S. Department of State
43. Peak Child
Jack A. Bobo | Senior Advisor for Biotechnology | U.S. Department of State
Peak Child
Productivity Gains
Increasing sustainability
U.S. Department of State
45. “You can’t tweet common sense...
Parting Thought
But you can provide a link.”
U.S. Department of State
46. U.S. Department of State
Marcella Szymanski, Ph.D.
U.S. Department of State
202-647-0111
szymanskimb@state.gov
Twitter:@EconEngage
Facebook: facebook.com/EconBizEngage
Slides courtesy of Jack Bobo –
Senior Biotechnology Advisor
http://www.imf.org/external/pubs/ft/fandd/2006/09/picture.htm
orld population continueS to grow, but the number of children in the world has now reached its peak.
In 1960 we were 1 billion children below 15 years of age and we were 35% of the world population.
Now there are 1,9 billion children in the world, but they are but 27% of world population.
In 2050 there will still be an estimated 1.9 billion kids, but they will be only 20% of world population.
The reason, 40% of world population has less than 2 children per women and thus compensationg for the 18% that get more than 3 children per women.
Energy, industry, transportation and waste water
www.unicef.org/sowc2012/urbanmap/
The term "disruptive technology" has been widely used as a synonym of "disruptive innovation", but the latter is now preferred, because market disruption has been found to be a function usually not of technology itself but rather of its changing application. Sustaining innovations are typically innovations intechnology, whereas disruptive innovations change entire markets. For example, the automobile was a revolutionary technological innovation, but it was not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower priced Ford Model T in 1908.[2] The mass-produced automobile was a disruptive innovation, because it changed the transportation market. The automobile, by itself, was not.
Il y a la manière dont les consommateurs pensent que l’alimentation doit être produite, et la manière dont l’alimentation est réellement produite en général.
De nos jours, la préoccupation fondamentale qui entame la confiance dans l’agriculture est celle de la santé à long terme. Les seules histoires que la plupart des gens entendent relatives à l’agriculture sont l’émergence d’intoxications alimentaires.
Chacun est partie prenante lorsqu’il s’agit d’alimentation. Nous nous nourrissons tous. Et ce que les gens mettent dans leurs corps et dans les corps de leurs enfants est profondément personnel et émotionnel.