4. What is Social Media?
Social Media is people
connecting to share & network
5. Social Media Today
Internet Users U.S. Internet Users
Worlwide
Social Networkers Reached by Blogs/Social
Networks
Non-Social Networkers
Not Reached by
Blogs/Social Networks
-Source: Neilsen
“The State of Social Media Report: Q3 2011”
6. Social Media Today
•Nearly 4 in 5active Internet users
visit social networks and blogs today.
•60 percent of people who use 3+
digital means of research for product purchases
-Source: Neilsen
“The State of Social Media Report: Q3 2011”
8. Social Media Purpose: Think before you leap
• What do I want toplan? this effort look like?
does success for
• What’s my game accomplish?
“Time isMeasurement:
Sample Goals:
Money”
•
• Viewson the calendar
Put it / shares
Lead Generation
•
• Research Apps
EducationResults
Use Mobile
•
• New Connections
Networking
Make the tough
decisions Mission
Measurement
Management