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Social Media Starters:
          5 Things You Need to Get Started




Jovan Hackley
Content Marketing Manager & Agent Educator
AGENDA

5 Things you need to get started on any social
  media site:

• Purpose
• Picture
• Resume
• Disclaimers
• Content
What is Social Media?

Random House Dictionary:




                        - © Random House, Inc. 2011.
What is Social Media?




            Social Media is people
       connecting to share & network
Social Media Today

     Internet Users              U.S. Internet Users
        Worlwide




    Social Networkers              Reached by Blogs/Social
                                   Networks
    Non-Social Networkers
                                   Not Reached by
                                   Blogs/Social Networks

                            -Source: Neilsen
                            “The State of Social Media Report: Q3 2011”
Social Media Today




 •Nearly 4 in 5active Internet users
  visit social networks and blogs today.

 •60 percent of people who use 3+
  digital means of research for product purchases




                                -Source: Neilsen
                                “The State of Social Media Report: Q3 2011”
Social Media Starter: Purpose
Why are you online?
Social Media Purpose: Think before you leap

• What do I want toplan? this effort look like?
       does success for
• What’s my game accomplish?

“Time isMeasurement:
Sample Goals:
        Money”

•
•   Viewson the calendar
    Put it / shares
    Lead Generation
•
•   Research Apps
    EducationResults
    Use Mobile
•
•   New Connections
    Networking
    Make the tough
    decisions                  Mission
                              Measurement
                               Management
Social Media Starter: Picture
What do you want people to think of you?
Photo Tip: Keep It Current


When to update:
• Weight Loss

• New Hair Style

• 3+ Years Old

Remember:
  The goal is to
  connect, not deceive
Photo Tip: Show Some Character


Photos that connect:

• Close ups

• Show your style

• Show a smile

You get one shot at a
  first impressions
Social Media Starter: Resume
What’s so great about working with you?
Resume that Promotes


Questions:
• Why work with you?

• Who else has
  worked with you?

• What do you know?

• Where is your
  business headed?
Resume that Promotes


Your Answers:
• Accomplishments

• Experience

• Education

• Special interest

• Recommendations
Build Your Online Resume: Free on Trulia

Free
• Real Estate Resume
• Blog
• Easy Recommendations


       www.Trulia.com/MyProfile
Social Media Starter: Disclaimers
Where do you find out what’s required?
Online Disclaimers For Agents

For Starters

• Talk to your broker

• Check with your associations

• Read before you join
Online Disclaimers For Agents


Ways to protect yourself

• Paraphrase&always cite the source

• Be ware of image rights

• Ask / Google when in doubt
Social Media Starter: Content
What do you have to say/share?
Content Facts




                Activity
                   =




                Exposure
Content: How to get noticed

Share what you know:

• Neighborhood facts

• Business Events

• Current Events

• How’s the market?

• Your Interest
Content: How to Get noticed




               RESPOND
              Engagement is a
                2-Way Street
Great Sources for Content


  • Google: “News” +
  “Your Area”


 • Twitter Lists

 • Trulia’s Pro Blog

  • Trulia Q & A
Great Sources for Content


  • Google: “News” +
  “Your Area”


 • Twitter Lists

 • Trulia’s Pro Blog

  • Trulia Q & A
Great Sources for Content


  • Google: “News” +        Pro.TruliaBlog.com
  “Your Area”


 • Twitter Lists

 • Trulia’s Pro Blog

  • Trulia Q & A



                            Free Downloads
Great Sources for Content


  • Google: “News” +
  “Your Area”


 • Twitter Lists

 • Trulia’s Pro Blog

  • Trulia Q & A



                            Trulia.com/Voices
Thank You!         Training@Trulia.com


               QUESTIONS?



             www.facebook.com/Tr
                   uliaPro


                @TruliaPro

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Social Media Starters Webinar

  • 1. Social Media Starters: 5 Things You Need to Get Started Jovan Hackley Content Marketing Manager & Agent Educator
  • 2. AGENDA 5 Things you need to get started on any social media site: • Purpose • Picture • Resume • Disclaimers • Content
  • 3. What is Social Media? Random House Dictionary: - © Random House, Inc. 2011.
  • 4. What is Social Media? Social Media is people connecting to share & network
  • 5. Social Media Today Internet Users U.S. Internet Users Worlwide Social Networkers Reached by Blogs/Social Networks Non-Social Networkers Not Reached by Blogs/Social Networks -Source: Neilsen “The State of Social Media Report: Q3 2011”
  • 6. Social Media Today •Nearly 4 in 5active Internet users visit social networks and blogs today. •60 percent of people who use 3+ digital means of research for product purchases -Source: Neilsen “The State of Social Media Report: Q3 2011”
  • 7. Social Media Starter: Purpose Why are you online?
  • 8. Social Media Purpose: Think before you leap • What do I want toplan? this effort look like? does success for • What’s my game accomplish? “Time isMeasurement: Sample Goals: Money” • • Viewson the calendar Put it / shares Lead Generation • • Research Apps EducationResults Use Mobile • • New Connections Networking Make the tough decisions Mission Measurement Management
  • 9. Social Media Starter: Picture What do you want people to think of you?
  • 10. Photo Tip: Keep It Current When to update: • Weight Loss • New Hair Style • 3+ Years Old Remember: The goal is to connect, not deceive
  • 11. Photo Tip: Show Some Character Photos that connect: • Close ups • Show your style • Show a smile You get one shot at a first impressions
  • 12. Social Media Starter: Resume What’s so great about working with you?
  • 13. Resume that Promotes Questions: • Why work with you? • Who else has worked with you? • What do you know? • Where is your business headed?
  • 14. Resume that Promotes Your Answers: • Accomplishments • Experience • Education • Special interest • Recommendations
  • 15. Build Your Online Resume: Free on Trulia Free • Real Estate Resume • Blog • Easy Recommendations www.Trulia.com/MyProfile
  • 16. Social Media Starter: Disclaimers Where do you find out what’s required?
  • 17. Online Disclaimers For Agents For Starters • Talk to your broker • Check with your associations • Read before you join
  • 18. Online Disclaimers For Agents Ways to protect yourself • Paraphrase&always cite the source • Be ware of image rights • Ask / Google when in doubt
  • 19. Social Media Starter: Content What do you have to say/share?
  • 20. Content Facts Activity = Exposure
  • 21. Content: How to get noticed Share what you know: • Neighborhood facts • Business Events • Current Events • How’s the market? • Your Interest
  • 22. Content: How to Get noticed RESPOND Engagement is a 2-Way Street
  • 23. Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A
  • 24. Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A
  • 25. Great Sources for Content • Google: “News” + Pro.TruliaBlog.com “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A Free Downloads
  • 26. Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A Trulia.com/Voices
  • 27. Thank You! Training@Trulia.com QUESTIONS? www.facebook.com/Tr uliaPro @TruliaPro