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2014 asia pacific digital overview
1. wearesocial.sg • @wearesocialsg • 1We Are Social
2014 ASIA-PACIFIC
DIGITAL OVERVIEW
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
we
are
social
2. wearesocial.sg • @wearesocialsg • 2We Are Social
COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA
02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA
03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN
04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND
05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE
06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM
01!
30!
02!
03!
07!
08!
09!
04!
05!
06!
10!
11!
12!
13!
17!
18!
19!
14!
15!
16!
20!
21!
22!
23!
27!
28!
29!
24!
25!
26!
3. wearesocial.sg • @wearesocialsg • 3We Are Social
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
5. wearesocial.sg • @wearesocialsg • 5We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
GLOBAL DATA SNAPSHOT
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
7,095,476,818
2,640,432,161
1,856,680,860
6,572,950,124
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
52% 48%
37%
26%
93%
6. wearesocial.sg • @wearesocialsg • 6We Are Social
SHARE OF GLOBAL USERS
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
7% 8%
WESTERN EUROPE
6% 10%
12% 8%
CENTRAL &
EASTERN EUROPE
5% 6%
7% 7%
CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
29% 22%
SOUTH ASIA
23% 6%
11% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
INTERNET USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
7% 10%
7. wearesocial.sg • @wearesocialsg • 7We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ASIA-PACIFIC
3,882,702,949
1,255,745,291
969,583,240
3,347,580,701
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
44% 56%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
32%
25%
86%
8. wearesocial.sg • @wearesocialsg • 8We Are Social
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
JAN
2014 APAC GLOBAL SHARE
54.7% 47.5% 52.2% 47.6%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
9. wearesocial.sg • @wearesocialsg • 9We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
APAC: MOBILE CONTRACT TYPE
82% 18% 21%
10. wearesocial.sg • @wearesocialsg • 10We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
APAC MOBILE INDICATORS
645M 16.6% 943M 24.3%
• Sources: US Census Bureau, Tencent, Facebook, ITU
11. wearesocial.sg • @wearesocialsg • 11We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH ASIA
1,630,919,286
280,863,846
112,696,000
1,173,703,583
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
31% 69%
72%
7%
17%
• Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
12. wearesocial.sg • @wearesocialsg • 12We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
SOUTH ASIA MOBILE INDICATORS
61.8M 3.8% 89.1M 5.5%
13. wearesocial.sg • @wearesocialsg • 13We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
EAST ASIA
1,584,806,482
756,093,363
678,728,200
1,451,087,957
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
56%
48%
43%
92%
44%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
14. wearesocial.sg • @wearesocialsg • 14We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
EAST ASIA MOBILE INDICATORS
444.8M 28.1% 707.4M 44.6%
15. wearesocial.sg • @wearesocialsg • 15We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTHEAST ASIA
630,551,581
195,762,594
161,996,000
688,607,654
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
45%
31%
26%
55%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
16. wearesocial.sg • @wearesocialsg • 16We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
SOUTHEAST ASIA MOBILE INDICATORS
113.6M 18.0% 133.7M 21.2%
17. wearesocial.sg • @wearesocialsg • 17We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
OCEANIA
36,425,600
23,025,488
16,163,220
34,181,507
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
JAN
2014
71%
63%
44%
94%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
18. wearesocial.sg • @wearesocialsg • 18We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
OCEANIA MOBILE INDICATORS
24.4M 71.2% 13.1M 38.7%
19. wearesocial.sg • @wearesocialsg • 19We Are Social
INTERNET PENETRATION IN APAC
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
73%!
79%!84%!
44%!
29%!
17%!
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
39%!
MALDIVES
18%!
SRI LANKA
10%!PAKISTAN
39%!
35%!
36%!
65%!
73%! 76%!22%!
16%!
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE 32%!
1%!
TIMOR-
LESTE
81%!AUSTRALIA
89%!NEW ZEALAND
33%!FIJI
2%!
PAPUA
NEW GUINEA
20. wearesocial.sg • @wearesocialsg • 20We Are Social
INTERNET PENETRATION IN APAC
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
GLOBAL
AVERAGE
89%!
84%!
81%!
79%!
76%!
73%! 73%!
65%! 64%!
59%!
44%!
39%! 39%!
36%! 35%! 33%! 32%!
29%!
25%! 24%!
22%!
18%! 17%! 16%!
11%! 10%!
5%!
2%! 1%! 1%! 0%!
NEWZEALAND
SOUTHKOREA
AUSTRALIA
JAPAN
TAIWAN
SINGAPORE
HONGKONG
MALAYSIA
MACAU
BRUNEI
CHINA
VIETNAM
MALDIVES
PHILIPPINES
THAILAND
FIJI
APACAVERAGE
INDONESIA
BHUTAN
NEPAL
BANGLADESH
SRILANKA
INDIA
MONGOLIA
LAOS
PAKISTAN
CAMBODIA
PAPUANEWGUINEA
MYANMAR
TIMOR-LESTE
NORTHKOREA
21. wearesocial.sg • @wearesocialsg • 21We Are Social
INTERNET USERS IN APAC
JAN
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
4.0M!
101M!41M!
591M!
73M!
213M!
154K!
3.9M!
20M!
36M!
24M!
38M!
19M!
5.2M! 18M!37M!
522K!
1.22B!
10K!
18M!
3.9M!
300K!
145K!
PAPUA
NEW GUINEA
22. wearesocial.sg • @wearesocialsg • 22We Are Social
TIME SPENT ON THE INTERNET
JAN
2014
• Source: GlobalWebIndex
6.2!
5.6!
5.5!
5.3!
5.1!
4.9!
4.7!
4.6!
4.5!
4.5!
3.5!
3.5!
3.5!
2.8!
3.1!
2.5!
2.0!
3.1!
2.6!
2.3!
1.7!
1.9!
1.7!
2.1!
1.0!
1.6!
PHILIPPINES
MALAYSIA
INDONESIA
SINGAPORE
THAILAND
INDIA
TAIWAN
VIETNAM
CHINA
AUSTRALIA
HONGKONG
JAPAN
SOUTHKOREA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
23. wearesocial.sg • @wearesocialsg • 23We Are Social
SOCIAL MEDIA PENETRATION IN APAC
JAN
2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
59%!
17%!27%!
46%!
25%!
7%!
44%!
9%!
6%!
22%!
36%!
32%!
53%!
61%! 64%!4%!
22%!
25%!
6%!
57%!
57%!
29%!
4%!
PAPUA
NEW GUINEA
24. wearesocial.sg • @wearesocialsg • 24We Are Social
SOCIAL MEDIA PENETRATION IN APAC
JAN
2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
GLOBAL
AVERAGE
64%!
63%!
61%!
59%! 57%!
55%!
53%! 51%!
46%!
44%!
36%!
32%!
29%!
27%!
25%! 25%!
22%! 22%!
17%! 17%!
11%!
9%!
8%! 7%! 6%! 6%! 6%!
4%! 4%!
2%!
0%!
TAIWAN
BRUNEI
HONGKONG
SINGAPORE
AUSTRALIA
NEWZEALAND
MALAYSIA
MACAU
CHINA
MALDIVES
THAILAND
PHILIPPINES
FIJI
SOUTHKOREA
APACAVERAGE
INDONESIA
MONGOLIA
VIETNAM
JAPAN
BHUTAN
NEPAL
SRILANKA
CAMBODIA
INDIA
TIMOR-LESTE
LAOS
PAKISTAN
PAPUANEWGUINEA
BANGLADESH
MYANMAR
NORTHKOREA
25. wearesocial.sg • @wearesocialsg • 25We Are Social
SOCIAL MEDIA USERS IN APAC (MAU)
JAN
2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
3.2M!
22M!13M!
623M!
62M!
90M!
174K!
2.0M!
11M!
20M!
24M!
34M!
16M!
4.4M! 15M!5.8M!
720K!
969M!
76K!
13M!
2.4M!
260K!
260K!
26. wearesocial.sg • @wearesocialsg • 26We Are Social
TIME SPENT ON SOCIAL MEDIA
JAN
2014
• Sources: US Census Bureau, CNNIC, Tencent, Facebook
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
4.0!
3.7!
3.3!
2.9!
2.4!
2.4!
2.4!
2.2!
2.1!
2.0!
1.5!
1.0!
0.8!
PHILIPPINES
THAILAND
MALAYSIA
INDONESIA
INDIA
TAIWAN
VIETNAM
SINGAPORE
AUSTRALIA
HONGKONG
CHINA
SOUTHKOREA
JAPAN
27. wearesocial.sg • @wearesocialsg • 27We Are Social
MOBILE SUBSCRIPTION PENETRATION
JAN
2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
148%!
109%!110%!
89%!
112%!
73%!
142%!
94%!
67%!
145%!
125%!
101%!
139%!
228%! 126%!68%!
105%!
86%!
53%!
110%!
113%!
96%!
42%!
PAPUA
NEW GUINEA
28. wearesocial.sg • @wearesocialsg • 28We Are Social
MOBILE SUBSCRIPTION PENETRATION
JAN
2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
GLOBAL
AVERAGE
277%!
228%!
148%!
145%!
142%!
139%!
126%!
126%!
125%!
113%!
113%!
112%!
110%!
110%!
109%!
105%!
101%!
97%!
96%!
94%!
89%!
86%!
77%!
73%!
68%!
67%!
60%!
53%!
42%!
10%!
7%!
MACAU
HONGKONG
SINGAPORE
VIETNAM
MALDIVES
MALAYSIA
TAIWAN
CAMBODIA
THAILAND
BRUNEI
NEWZEALAND
INDONESIA
AUSTRALIA
SOUTHKOREA
JAPAN
MONGOLIA
PHILIPPINES
LAOS
FIJI
SRILANKA
CHINA
APACAVERAGE
BHUTAN
INDIA
BANGLADESH
PAKISTAN
NEPAL
TIMOR-LESTE
PAPUANEWGUINEA
MYANMAR
NORTHKOREA
29. wearesocial.sg • @wearesocialsg • 29We Are Social
MOBILE SUBSCRIPTIONS IN APAC
JAN
2014
• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
8.1M!
138M!54M!
1.2B!
282M!
894M!
561K!
20M!
130M!
134M!
84M!
107M!
41M!
16M! 29M!111M!
3.4M!
3.3B!
621K!
24M!
4.9M!
859K!
2.7M!
30. wearesocial.sg • @wearesocialsg • 30We Are Social
MOBILE BROADBAND PENETRATION
JAN
2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
123%!
113%!106%!
17%!
32%!
5%!
22%!
4%!
0.3%!
19%!
0.1%!
4%!
14%!
74%! 46%!0.2%!
27%!
17%!
NA!
96%!
65%!
11%!
NA!
31. wearesocial.sg • @wearesocialsg • 31We Are Social
GLOBAL
AVERAGE
MOBILE BROADBAND PENETRATION
JAN
2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
123%!
113%!
106%!
96%!
74%!
65%!
46%!
32%!
27%!
22%!
19%!
17%!
17%!
14%!
11%!
8%!
7%!
5%!
4%!
4%!
3%!
1%!
0.3%!
0.2%!
0.1%!
N/A!
N/A!
N/A!
N/A!
N/A!
N/A!
SINGAPORE
JAPAN
SOUTHKOREA
AUSTRALIA
HONGKONG
NEWZEALAND
TAIWAN
INDONESIA
MONGOLIA
MALDIVES
VIETNAM
CHINA
WEIGHTED
MALAYSIA
FIJI
BRUNEI
CAMBODIA
INDIA
SRILANKA
PHILIPPINES
BHUTAN
LAOS
PAKISTAN
BANGLADESH
THAILAND
MYANMAR
MACAU
NEPAL
NORTHKOREA
PAPUANEWGUINEA
TIMOR-LESTE
32. wearesocial.sg • @wearesocialsg • 32We Are Social
MOBILE BROADBAND SUBSCRIPTIONS
JAN
2014
• Sources: International Telecoms Union. Figures represent active subscriptions.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
6.7M!
144M!52M!
232M!
80M!
60M!
85K!
954K!
580K!
18M!
953K!
4M!
4.0M!
5.3M! 11M!327K!
861K!
645M!
NA!
21M!
2.8M!
97K!
NA!
33. wearesocial.sg • @wearesocialsg • 33We Are Social
MOBILE SOCIAL PENETRATION (MAU)
JAN
2014
• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
AVERAGE
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
51%!
15%!23%!
49%!
21%!
6%!
34%!
7%!
4%!
18%!
33%!
4%!
44%!
53%! 52%!3%!
17%!
24%!
7%!
49%!
44%!
22%!
4%!
34. wearesocial.sg • @wearesocialsg • 34We Are Social
MOBILE SOCIAL PENETRATION (MAU)
JAN
2014
• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
58%!
53%! 52%! 51%!
49%! 49%!
45%! 44%! 44%!
34%!
33%!
24%! 23%! 23%! 22%!
21%!
18%!
17%!
15%!
13%!
9%!
7%! 7%! 6%! 6%! 5%!
4%! 4%! 3%! 2%!
0%!
BRUNEI
HONGKONG
TAIWAN
SINGAPORE
CHINA
AUSTRALIA
MACAU
MALAYSIA
NEWZEALAND
MALDIVES
THAILAND
APACAVERAGE
SOUTHKOREA
PHILIPPINES
FIJI
INDONESIA
VIETNAM
MONGOLIA
JAPAN
BHUTAN
NEPAL
CAMBODIA
SRILANKA
TIMOR-LESTE
INDIA
LAOS
PAKISTAN
PAPUANEWGUINEA
BANGLADESH
MYANMAR
NORTHKOREA
35. wearesocial.sg • @wearesocialsg • 35We Are Social
ACTIVE MOBILE SOCIAL USERS (MAU)
JAN
2014
• Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINES
TAIWANHONG
KONG
BANGLADESH
THAILAND
MONGOLIA
MALAYSIA
VIETNAM
APAC
TOTAL
TIMOR-
LESTE
AUSTRALIA
NEW ZEALAND
FIJI
PAPUA
NEW GUINEA
2.8M!
19M!11M!
660M!
52M!
72M!
134K!
1.4M!
7.6M!
17M!
22M!
24M!
13M!
3.8M! 12M!5.0M!
540K!
943M!
76K!
11M!
1.9M!
198K!
240K!
36. wearesocial.sg • @wearesocialsg • 36We Are Social
SOCIAL MEDIA USERS BY DEVICE
JAN
2014
• Sources: Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES
969,140,200 943,266,600
Q
##
37. wearesocial.sg • @wearesocialsg • 37We Are Social
SOCIAL PENETRATION BY DEVICE
JAN
2014
• Sources: US Census Bureau, Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
25.0% 24.3%
ACTIVE MOBILE SOCIAL MEDIA
USERS AS A PERCENTAGE OF
TOTAL ACTIVE SOCIAL
MEDIA USERS
97.3%
Q Q
40. wearesocial.sg • @wearesocialsg • 40We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
AUSTRALIA: SNAPSHOT
22,262,501
18,129,727
12,800,000
24,400,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
89%
81%
57%
110%
11%!
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
41. wearesocial.sg • @wearesocialsg • 41We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 AUSTRALIA: INTERNET INDICATORS
4H 30M 59% 1H 40M
42. wearesocial.sg • @wearesocialsg • 42We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 AUSTRALIA: SOCIAL INDICATORS
73% 2H 05M 55% 14%
43. wearesocial.sg • @wearesocialsg • 43We Are Social
AUSTRALIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
89%
81%
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
44. wearesocial.sg • @wearesocialsg • 44We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
AUSTRALIA: CONTRACT TYPE
47% 53% 74%
45. wearesocial.sg • @wearesocialsg • 45We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
AUSTRALIA: SMARTPHONE USAGE
65% 90% 78% 41%
46. wearesocial.sg • @wearesocialsg • 46We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
AUSTRALIA: MOBILE STATS
21.4M 96% 10.8M 49%
48. wearesocial.sg • @wearesocialsg • 48We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BANGLADESH: SNAPSHOT
163,654,860
36,500,000
5,800,000
110,675,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
28%
68%
72%
4%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
22%
49. wearesocial.sg • @wearesocialsg • 49We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
BANGLADESH: CONTRACT TYPE
97% 3% 1%
50. wearesocial.sg • @wearesocialsg • 50We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
BANGLADESH: MOBILE STATS
327K 0.2% 5.0M 3.1%
52. wearesocial.sg • @wearesocialsg • 52We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BHUTAN: SNAPSHOT
725,296
182,338
122,000
560,890
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
36%
25%
77%
64%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
53. wearesocial.sg • @wearesocialsg • 53We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
BHUTAN: CONTRACT TYPE
97% 3% 3%
54. wearesocial.sg • @wearesocialsg • 54We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
BHUTAN: MOBILE STATS
18K 2.5% 94K 13%
56. wearesocial.sg • @wearesocialsg • 56We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BRUNEI: SNAPSHOT
415,717
246,388
260,000
469,740
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
76%
59%
63%
113%
24%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
57. wearesocial.sg • @wearesocialsg • 57We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
BRUNEI: CONTRACT TYPE
83% 17% 42%
58. wearesocial.sg • @wearesocialsg • 58We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
BRUNEI: MOBILE STATS
32K 7.6% 240K 58%
60. wearesocial.sg • @wearesocialsg • 60We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CAMBODIA: SNAPSHOT
15,205,539
738,641
1,200,000
19,105,115
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
20%
126%
80%
5%
8%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
61. wearesocial.sg • @wearesocialsg • 61We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
CAMBODIA: CONTRACT TYPE
95% 5% 11%
62. wearesocial.sg • @wearesocialsg • 62We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
CAMBODIA: MOBILE STATS
1.0M 6.9% 1.1M 7.0%
64. wearesocial.sg • @wearesocialsg • 64We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CHINA: DATA SNAPSHOT
1,349,585,838
590,560,000
623,300,000
1,206,553,000
ACTIVE QZONE USERS QZONE PENETRATION
RURAL
JAN
2014
51%
44%
46%
89%
49%
• Sources: US Census Bureau, CNNIC, Tencent, ITU
65. wearesocial.sg • @wearesocialsg • 65We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 CHINA: INTERNET INDICATORS
4H 31M 43% 1H 55M
66. wearesocial.sg • @wearesocialsg • 66We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 CHINA: SOCIAL INDICATORS
42% 1H 30M 51% 24%
67. wearesocial.sg • @wearesocialsg • 67We Are Social
CHINA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
83%
76%
75%
74%
56%
87%
62%
53%
51%
35%
30%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
YOUKU
RENREN
68. wearesocial.sg • @wearesocialsg • 68We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
CHINA: CONTRACT TYPE
80% 20% 21%
69. wearesocial.sg • @wearesocialsg • 69We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
CHINA: SMARTPHONE USAGE
47% 96% 98% 69%
70. wearesocial.sg • @wearesocialsg • 70We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
CHINA: MOBILE STATS
232M 17% 660M 49%
• Sources: US Census Bureau, ITU, Tencent. ‘Active social media users’ is for QQ platform.
72. wearesocial.sg • @wearesocialsg • 72We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
FIJI: SNAPSHOT
896,758
300,326
260,000
858,809
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
52%
33%
29%
96%
48%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
73. wearesocial.sg • @wearesocialsg • 73We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
FIJI: CONTRACT TYPE
95% 5% 8%
74. wearesocial.sg • @wearesocialsg • 74We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
FIJI: MOBILE STATS
97K 11% 198K 22%
76. wearesocial.sg • @wearesocialsg • 76We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
HONG KONG: SNAPSHOT
7,182,724
5,207,762
4,400,000
16,403,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN
2014
100%
73%
61%
228%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
77. wearesocial.sg • @wearesocialsg • 77We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 HONG KONG: INTERNET INDICATORS
3H 32M 67% 2H 08M
78. wearesocial.sg • @wearesocialsg • 78We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 HONG KONG: SOCIAL INDICATORS
71% 2H 01M 45% 17%
79. wearesocial.sg • @wearesocialsg • 79We Are Social
HONG KONG: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
96%
91%
58%
32%
29%
22%
64%
53%
15%
10%
10%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
INSTAGRAM
SINA WEIBO
TWITTER
80. wearesocial.sg • @wearesocialsg • 80We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
HONG KONG: CONTRACT TYPE
49% 51% 57%
81. wearesocial.sg • @wearesocialsg • 81We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
HONG KONG: SMARTPHONE USAGE
63% 92% 89% 43%
82. wearesocial.sg • @wearesocialsg • 82We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
HONG KONG: MOBILE STATS
5.3M 74% 3.8M 53%
84. wearesocial.sg • @wearesocialsg • 84We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
INDIA: SNAPSHOT
1,220,800,359
213,000,000
90,000,000
893,862,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
31%
73%
69%
17%
7%
• Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
85. wearesocial.sg • @wearesocialsg • 85We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 INDIA: INTERNET INDICATORS
4H 54M 11% 2H 36M
86. wearesocial.sg • @wearesocialsg • 86We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 INDIA: SOCIAL INDICATORS
12% 2H 26M 57% 29%
87. wearesocial.sg • @wearesocialsg • 87We Are Social
INDIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
94%
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
88. wearesocial.sg • @wearesocialsg • 88We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
INDIA: CONTRACT TYPE
95% 5% 6%
89. wearesocial.sg • @wearesocialsg • 89We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
INDIA: SMARTPHONE USAGE
13% 95% 91% 54%
90. wearesocial.sg • @wearesocialsg • 90We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
INDIA: MOBILE STATS
59.8M 4.9% 72M 5.9%
92. wearesocial.sg • @wearesocialsg • 92We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
INDONESIA: SNAPSHOT
251,160,124
72,700,000
62,000,000
281,963,665
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
51%
25%
112%
49%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
29%
93. wearesocial.sg • @wearesocialsg • 93We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 INDONESIA: INTERNET INDICATORS
5H 27M 14% 2H 30M
94. wearesocial.sg • @wearesocialsg • 94We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 INDONESIA: SOCIAL INDICATORS
15% 2H 54M 74% 32%
95. wearesocial.sg • @wearesocialsg • 95We Are Social
INDONESIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
98%
93%
80%
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
96. wearesocial.sg • @wearesocialsg • 96We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
INDONESIA: CONTRACT TYPE
99% 1% 22%
97. wearesocial.sg • @wearesocialsg • 97We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
INDONESIA: SMARTPHONE USAGE
14% 94% 95% 57%
98. wearesocial.sg • @wearesocialsg • 98We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
INDONESIA: MOBILE STATS
80.1M 32% 52M 21%
100. wearesocial.sg • @wearesocialsg • 100We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
JAPAN: SNAPSHOT
127,253,075
100,684,474
22,000,000
138,362,823
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
91%
79%
109%
9%!
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
101. wearesocial.sg • @wearesocialsg • 101We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 JAPAN: INTERNET INDICATORS
3H 27M 48% 1H 01M
102. wearesocial.sg • @wearesocialsg • 102We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 JAPAN: SOCIAL INDICATORS
58% 0H 45M 11% 5%
103. wearesocial.sg • @wearesocialsg • 103We Are Social
JAPAN: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
66%
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
TWITTER
FACEBOOK
MIXI
GOOGLE+
TUMBLR
104. wearesocial.sg • @wearesocialsg • 104We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
JAPAN: CONTRACT TYPE
1% 99% 86%
105. wearesocial.sg • @wearesocialsg • 105We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
JAPAN: SMARTPHONE USAGE
25% 89% 81% 44%
106. wearesocial.sg • @wearesocialsg • 106We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
JAPAN: MOBILE STATS
144M 113% 19.2M 15%
108. wearesocial.sg • @wearesocialsg • 108We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
LAOS: SNAPSHOT
6,695,166
707,871
420,000
6,492,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
34%
97%
66%
11%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109. wearesocial.sg • @wearesocialsg • 109We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
LAOS: CONTRACT TYPE
98% 2% 11%
110. wearesocial.sg • @wearesocialsg • 110We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
LAOS: MOBILE STATS
54K 0.8% 360K 5.4%
112. wearesocial.sg • @wearesocialsg • 112We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MACAU: SNAPSHOT
583,003
371,512
300,000
1,613,457
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN
2014
100%
34%
51%
277%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
113. wearesocial.sg • @wearesocialsg • 113We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
MACAU: CONTRACT TYPE
63% 37% 98%
114. wearesocial.sg • @wearesocialsg • 114We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
MACAU: MOBILE STATS
N/A N/A 260K 44.6%
116. wearesocial.sg • @wearesocialsg • 116We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALAYSIA: SNAPSHOT
29,628,392
19,200,408
15,600,000
41,324,700
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
73%
65%
53%
139%
27%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
117. wearesocial.sg • @wearesocialsg • 117We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 MALAYSIA: INTERNET INDICATORS
5H 36M 58% 3H 03M
118. wearesocial.sg • @wearesocialsg • 118We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 MALAYSIA: SOCIAL INDICATORS
64% 3H 17M 58% 28%
119. wearesocial.sg • @wearesocialsg • 119We Are Social
MALAYSIA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
95%
77%
57%
40%
32%
72%
59%
32%
23%
16%
9%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
120. wearesocial.sg • @wearesocialsg • 120We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
MALAYSIA: CONTRACT TYPE
77% 23% 43%
121. wearesocial.sg • @wearesocialsg • 121We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
MALAYSIA: SMARTPHONE USAGE
35% 94% 91% 42%
122. wearesocial.sg • @wearesocialsg • 122We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
MALAYSIA: MOBILE STATS
4.0M 14% 13M 44%
124. wearesocial.sg • @wearesocialsg • 124We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALDIVES: SNAPSHOT
393,988
153,560
174,000
560,547
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
41%
39%
44%
142%
59%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
125. wearesocial.sg • @wearesocialsg • 125We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
MALDIVES: CONTRACT TYPE
87% 13% 10%
126. wearesocial.sg • @wearesocialsg • 126We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
MALDIVES: MOBILE STATS
85K 22% 134K 34%
128. wearesocial.sg • @wearesocialsg • 128We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MONGOLIA: SNAPSHOT
3,226,516
521,520
720,000
3,375,205
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
69%
22%
105%
31%
16%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
129. wearesocial.sg • @wearesocialsg • 129We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
MONGOLIA: CONTRACT TYPE
96% 4% 21%
130. wearesocial.sg • @wearesocialsg • 130We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
MONGOLIA: MOBILE STATS
861K 27% 540K 17%
132. wearesocial.sg • @wearesocialsg • 132We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MYANMAR: SNAPSHOT
55,167,330
583,564
1,240,000
5,440,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
33% 67%
1%
2%
10%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
133. wearesocial.sg • @wearesocialsg • 133We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
MYANMAR: CONTRACT TYPE
99% 1% 14%
134. wearesocial.sg • @wearesocialsg • 134We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
MYANMAR: MOBILE STATS
N/A N/A 1.1M 2.0%
136. wearesocial.sg • @wearesocialsg • 136We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NEPAL: SNAPSHOT
30,430,267
7,300,000
3,200,000
16,380,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
31%
54%
69%
11%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24%
137. wearesocial.sg • @wearesocialsg • 137We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
NEPAL: CONTRACT TYPE
94% 6% 2%
138. wearesocial.sg • @wearesocialsg • 138We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
NEPAL: MOBILE STATS
N/A N/A 2.8M 9.2%
140. wearesocial.sg • @wearesocialsg • 140We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NEW ZEALAND: SNAPSHOT
4,365,113
3,873,982
2,400,000
4,922,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
86%
89%
55%
14%
113%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
141. wearesocial.sg • @wearesocialsg • 141We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
NEW ZEALAND: CONTRACT TYPE
65% 35% 65%
142. wearesocial.sg • @wearesocialsg • 142We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
NEW ZEALAND: SMARTPHONE USAGE
54% 89% 74% 33%
143. wearesocial.sg • @wearesocialsg • 143We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
NEW ZEALAND: MOBILE STATS
2.8M 65% 1.9M 44%
145. wearesocial.sg • @wearesocialsg • 145We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NORTH KOREA: SNAPSHOT
24,720,407
[N/A]
8,200
1,700,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
60%
[N/A]
40%
0.03%
7%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
146. wearesocial.sg • @wearesocialsg • 146We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
NORTH KOREA: CONTRACT TYPE
100% 0% 100%
147. wearesocial.sg • @wearesocialsg • 147We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
NORTH KOREA: MOBILE STATS
N/A N/A 4,600 ~0%
149. wearesocial.sg • @wearesocialsg • 149We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PAKISTAN: SNAPSHOT
193,238,868
19,800,000
11,400,000
129,583,076
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
36%
67%
64%
10%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
150. wearesocial.sg • @wearesocialsg • 150We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
PAKISTAN: CONTRACT TYPE
97% 3% 3%
151. wearesocial.sg • @wearesocialsg • 151We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
PAKISTAN: MOBILE STATS
580K 0.3% 7.6M 3.9%
153. wearesocial.sg • @wearesocialsg • 153We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PAPUA NEW GUINEA: SNAPSHOT
6,341,902
145,256
260,000
2,709,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
13%
42%
87%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
2%
4%
154. wearesocial.sg • @wearesocialsg • 154We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
PAPUA NEW GUINEA: CONTRACT TYPE
84% 16% 8%
155. wearesocial.sg • @wearesocialsg • 155We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
PAPUA NEW GUINEA: MOBILE STATS
N/A N/A 240K 3.7%
157. wearesocial.sg • @wearesocialsg • 157We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PHILIPPINES: SNAPSHOT
105,720,644
37,602,976
34,000,000
106,987,098
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
49%
36%
32%
101%
51%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158. wearesocial.sg • @wearesocialsg • 158We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 PHILIPPINES: INTERNET INDICATORS
6H 12M 31% 2H 48M
159. wearesocial.sg • @wearesocialsg • 159We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 PHILIPPINES: SOCIAL INDICATORS
35% 4H 01M 62% 29%
160. wearesocial.sg • @wearesocialsg • 160We Are Social
PHILIPPINES: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
98%
97%
81%
69%
42%
39%
78%
69%
40%
39%
20%
14%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
161. wearesocial.sg • @wearesocialsg • 161We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
PHILIPPINES: CONTRACT TYPE
96% 4% 30%
162. wearesocial.sg • @wearesocialsg • 162We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
PHILIPPINES: SMARTPHONE USAGE
39% 93% 88% 32%
163. wearesocial.sg • @wearesocialsg • 163We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
PHILIPPINES: MOBILE STATS
4.0M 3.8% 24M 23%
165. wearesocial.sg • @wearesocialsg • 165We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SINGAPORE: SNAPSHOT
5,460,302
3,971,318
3,200,000
8,063,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
JAN
2014
100%
73%
59%
148%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
166. wearesocial.sg • @wearesocialsg • 166We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 SINGAPORE: INTERNET INDICATORS
5H 16M 64% 1H 57M
167. wearesocial.sg • @wearesocialsg • 167We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 SINGAPORE: SOCIAL INDICATORS
70% 2H 10M 49% 18%
168. wearesocial.sg • @wearesocialsg • 168We Are Social
SINGAPORE: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
96%
92%
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
169. wearesocial.sg • @wearesocialsg • 169We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
SINGAPORE: CONTRACT TYPE
47% 53% 55%
170. wearesocial.sg • @wearesocialsg • 170We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SINGAPORE: SMARTPHONE USAGE
72% 96% 87% 44%
171. wearesocial.sg • @wearesocialsg • 171We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
SINGAPORE: MOBILE STATS
6.7M 123% 2.8M 51%
173. wearesocial.sg • @wearesocialsg • 173We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH KOREA: SNAPSHOT
48,955,203
41,091,681
13,000,000
53,624,427
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
83%
84%
27%
110%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
174. wearesocial.sg • @wearesocialsg • 174We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 SOUTH KOREA: INTERNET INDICATORS
3H 27M 75% 1H 35M
175. wearesocial.sg • @wearesocialsg • 175We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 SOUTH KOREA: SOCIAL INDICATORS
74% 1H 01M 37% 17%
176. wearesocial.sg • @wearesocialsg • 176We Are Social
SOUTH KOREA: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
75%
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
177. wearesocial.sg • @wearesocialsg • 177We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
SOUTH KOREA: CONTRACT TYPE
3% 97% 64%
178. wearesocial.sg • @wearesocialsg • 178We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
SOUTH KOREA: SMARTPHONE USAGE
73% 94% 94% 56%
179. wearesocial.sg • @wearesocialsg • 179We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
SOUTH KOREA: MOBILE STATS
51.9M 106% 11.4M 23%
181. wearesocial.sg • @wearesocialsg • 181We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SRI LANKA: SNAPSHOT
21,675,648
3,927,948
2,000,000
20,324,070
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
15%
94%
85%
18%
9%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
182. wearesocial.sg • @wearesocialsg • 182We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
SRI LANKA: CONTRACT TYPE
91% 9% 13%
183. wearesocial.sg • @wearesocialsg • 183We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
SRI LANKA: MOBILE STATS
953K 4.4% 1.4M 6.6%
185. wearesocial.sg • @wearesocialsg • 185We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
TAIWAN: SNAPSHOT
23,299,716
17,656,414
15,000,000
29,455,219
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
78%
76%
64%
126%
22%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
186. wearesocial.sg • @wearesocialsg • 186We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 TAIWAN: INTERNET INDICATORS
4H 40M 62% 2H 19M
187. wearesocial.sg • @wearesocialsg • 187We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 TAIWAN: SOCIAL INDICATORS
73% 2H 24M 41% 23%
188. wearesocial.sg • @wearesocialsg • 188We Are Social
TAIWAN: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
95%
92%
70%
25%
23%
18%
67%
60%
25%
7%
#N/A
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
#N/A
PLURK
189. wearesocial.sg • @wearesocialsg • 189We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
TAIWAN: CONTRACT TYPE
14% 86% 70%
190. wearesocial.sg • @wearesocialsg • 190We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
TAIWAN: SMARTPHONE USAGE
51% 95% 87% 37%
191. wearesocial.sg • @wearesocialsg • 191We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
TAIWAN: MOBILE STATS
10.7M 46% 12.2M 53%
193. wearesocial.sg • @wearesocialsg • 193We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
THAILAND: SNAPSHOT
67,448,120
23,860,000
24,000,000
84,075,036
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
34%
35%
36%
125%
66%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
194. wearesocial.sg • @wearesocialsg • 194We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 THAILAND: INTERNET INDICATORS
5H 07M 24% 3H 04M
195. wearesocial.sg • @wearesocialsg • 195We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 THAILAND: SOCIAL INDICATORS
25% 3H 39M 50% 36%
196. wearesocial.sg • @wearesocialsg • 196We Are Social
THAILAND: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
97%
96%
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
197. wearesocial.sg • @wearesocialsg • 197We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
THAILAND: CONTRACT TYPE
89% 11% 12%
198. wearesocial.sg • @wearesocialsg • 198We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
THAILAND: SMARTPHONE USAGE
31% 95% 94% 51%
199. wearesocial.sg • @wearesocialsg • 199We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
THAILAND: MOBILE STATS
67K 0.1% 22M 33%
201. wearesocial.sg • @wearesocialsg • 201We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
TIMOR-LESTE: SNAPSHOT
1,172,390
10,461
76,000
621,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
28%
53%
72%
1%
6%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
202. wearesocial.sg • @wearesocialsg • 202We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
TIMOR-LESTE: CONTRACT TYPE
98% 2% N/A
203. wearesocial.sg • @wearesocialsg • 203We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
TIMOR-LESTE: MOBILE STATS
N/A N/A 76K 6.5%
205. wearesocial.sg • @wearesocialsg • 205We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
VIETNAM: SNAPSHOT
92,477,857
36,140,967
20,000,000
134,066,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
JAN
2014
31%
39%
22%
145%
69%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
206. wearesocial.sg • @wearesocialsg • 206We Are Social
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
JAN
2014 VIETNAM: INTERNET INDICATORS
4H 37M 34% 1H 43M
207. wearesocial.sg • @wearesocialsg • 207We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
JAN
2014 VIETNAM: SOCIAL INDICATORS
38% 2H 23M 58% 25%
208. wearesocial.sg • @wearesocialsg • 208We Are Social
VIETNAM: SOCIAL MEDIA USE
JAN
2014
• Source: GlobalWebIndex . Figures represent percentage of internet users.
97%
95%
76%
45%
22%
18%
81%
67%
34%
16%
8%
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
209. wearesocial.sg • @wearesocialsg • 209We Are Social
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
JAN
2014
3G
VIETNAM: CONTRACT TYPE
89% 11% 16%
210. wearesocial.sg • @wearesocialsg • 210We Are Social
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
JAN
2014
• Source: Google’s “Our Mobile Planet” Report
VIETNAM: SMARTPHONE USAGE
20% 97% 95% 60%
211. wearesocial.sg • @wearesocialsg • 211We Are Social
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
JAN
2014
• Sources: US Census Bureau, ITU, Facebook
# #
VIETNAM: MOBILE STATS
17.6M 19% 17M 18%
213. wearesocial.sg • @wearesocialsg • 213We Are Social
DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (mid-2013 data), correct as at
January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network Information
Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo,
Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated
from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government
Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active
Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013).
214. Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
215. Making Friends & Influencing People • 46We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG