Презентация на семинаре в Санкт Петербурге . Technopolis Ventures 28 октября 2009

1. TECHNOPOLIS
Value added operating Environments and Services
Intellectual
Property Rights
(IPR) in Growth
Business
TECHNOPOLIS
VENTURES
Lappeenranta
CEO Reko Juntto
28.10.2009
© TECHNOPOLIS VENTURES OY

2. Table of contents
• Technopolis
• General - Why ?
• Innovation protection areas - What ?
• Protection methods - How ?
– Formal methods
– Juridical and contractual methods
– Non-formal methods
• Summary
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3. Technopolis Group
• One of Europe's largest chains of
business environment services for
knowledge intensive business
communities
• Founded 1982, private Nasdaq
OMX listed company
• Strong growth and earnings
• A unique business concept
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4. Unique Business Concept
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5. General, Why ?
• IP (intellectual property) consist of company’s ability to commercialize its know-
how, knowledge and business relationships and networks.
• Company objectives, policies, strategy and business plans should include (IP)
protection strategy and plans
– Capitalization/Value
– Competitiviness
– Can be seen also as an investment: lower costs than benefits
• Maximize the company value in long term and enable success
– Often pre-requirement from financiers (DD)
• A number of methods, mixture of methods should be used
– The choice depends on the business of the nature, scope and the sales of
the product and services
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6. Protection areas - What ?
– not only product/technology
• Knowledge capital:
– Intangible assets (Intellectual Property, IP)
• Intellectual Property Rights (IPR)
• Human capital:
– Staff “silent” knowledge
– E.g. knowledge, skills and experience
• Structural capital:
– Various internal and external business practices
– E.g processes, information systems, distribution channels, intellectual
property rights
• Relationship capital:
– Stakeholder Relations
– E.g. customers, partners, employees, suppliers, financiers and shareholders
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7. Common means of protection - How ?
1. Formal methods
- Copyright (generated automatically) & intellectual property (registration and fees,
maintenance)
- Based on the Act
- The exact definition of what the protected object must be done
2. "Semi-formal“ and contractual methods
- Contractual Methods
- Formalize and legalize the company's relationships with partners and employees
- Freedom of contract can be defined in the framework of "any"
- Legal consequences in case of breach of the Agreement
- Does not require registrations
3. Non-formal methods of contract
- Broad and evolving entity
- A flexible way to protect
- Do not require registration under the Act
- Related in companies often also for other purposes than just protection
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8. Formal Methods - Examples
• Industrial
– Patent
– Utility model
- Registrated design
- Trademar
• Copyrights
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9. Juridical and Contracts - Examples
• Confidentiality Agreements
• Non-compete Agreement
• Recruitment Ban
• Employee Inventions - the transfer of rights agreement
• Ownership and License Agreements
• Letter of Intent and a preliminary contracts
• Sales/Licence agreements
• Delivery and (sub) contracts
• Service contracts
• Research, development and cooperation contracts
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10. Non-formal methods - Examples
• Standard procedures aiming at:
- To prevent the spread of confidential information outside the company
- Prevent data loss
- Store and share information and expertise within the company
- Reducing the risk of piracy, for example, from competitors
- Reduce dependence on individual employees
- Committing workers
- To create time-based competitive advantage
- To assist the patenting
- To improve business efficiency and innovation creation.
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11. Non-formal methods - Examples
• Confidentiality • Trade union membership
- Key knowledge and protection of confidential - Pharmacists and doctors, trade union
information internally and/or externally support for the rights of supervision
• Publication • Confidentiality
- A new idea or practice, the original inventor of the - Construction of confidential relationships
public: to prevent the patenting and loss of • Effective information sharing
reputation - Within the company, the dependence on key
• Information on restrictions people is decreasing, more innovative
- Limiting the attention of persons with access • Customer relationship management
number (databases, facilities) - The service situations, different parties will
• Engaging staff be forced to share each other with
- Economic. incentives, training, and professional. confidential information
evolution • A complex product design
• Task sharing - Prepare the products extremely complex
- Work-related tasks parts divided time-consuming simulation
• Reshuffle • Packaged Service Packages
- People's role in the recycling of the second and - Enhance business and reduce dependence
alternate arrangement on individual employees
• Documentation
- Ideas and methods of documenting
• Fast pace of innovation
- New products and services on the market soon
• Technical protection
- Software products and cryptographic security keys
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12. Choosing the right methods
Processes, functional Products & Services:
structures, information • patenting, utility model,
systems: trademarks, registered design
• technical protection of • NDA
softwares • agreements
• NDA • rapid innovating
• documentation • technical protection
• publicating
• productised service packets
• complicated product design
Personnel External interest groups
• Agreements  agreements
• NDA  NDA
• commitment of personnel  confidentiality
• limitations in use of informations  taking care of customer
• splitting of work tasks relationships
• rotating of work tasks
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13. VC’s Investment Criteria for Growth
Business
Clear business model with
high revenue growth opportunities
Competitive
Sustainable and protected
Products
competitive advantage
IPRs
Strong management team
International growth potential
Clear exit opportunities
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14. Summary
• Intellectual Property Rights Protection is important to Hitech companies
due many reasons
– Enables differentiation
– Capitalization and licencing
– Criteria for funding and financiers (DD)
• Used method could be mixture of formal methods, contractual and
non-formal
– Protection should be defined in Strategy and business plans
• Early enough” defined and swiftly implemented once needed
– Covering not only technology/products
• (IPR) are Valued within the overall context and industry practices
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15. Thanks !
More information and
Support available
TECHNOPOLIS VENTURES LAPPENRANTA Oy
CEO Reko Juntto
Tel: +358 50 5527433
Mail: reko.juntto@technopolis.fi
Address: Laserkatu 6, 53850 LAPPENRANTA, Finland
www.technopolisventures.fi
© TECHNOPOLIS VENTURES OY