Discouraged by high levels of youth unemployment and sluggish economies globally, and looking for a way to make an impact in a job that has meaning for them, increasing numbers of young people are turning to the employer of choice: Myself. With new technologies and social and financial innovations redistributing production, consumption, and knowledge around the world, the barriers to entry for a new business in many industries has never been lower. Want to teach your expertise? There’s a platform for that. Want to create a new product? The 3D printing factory is just around the corner. Want to run your company virtually? There have never been more technologies available to let you do so.

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1
GT
BRIEFING
MARCH
2015:
UPSTARTS:
DRIVING
THE
ENTREPRENEURIAL
ECONOMY
www.globaltrends.com

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2
High
employment
rates
and
sluggish
economies
are
increasing
the
numbers
of
people
turning
to
the
employer
of
choice:
Myself
(Source:
hBp://fundersandfounders.com/what-­‐7-­‐billion-­‐world-­‐populaGon-­‐does/)

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3
“Access
to
safe
water
is
a
fundamental
human
need
and
therefore
a
basic
human
right.”
Kofi
Annan,
Former
United
NaGons
Secretary-­‐General
“The
challenge
of
securing
safe
and
plenRful
water
for
all
is
one
of
the
most
daunRng
challenges
faced
by
the
world
today
”
Ban
Ki-­‐Moon,
United
NaGons
Secretary-­‐General
ShiSing
mindsets
and
technological
advances
make
it
easier,
faster
and
cheaper
to
realize
the
entrepreneurial
dream

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4
“Access
to
safe
water
is
a
fundamental
human
need
and
therefore
a
basic
human
right.”
Kofi
Annan,
Former
United
NaGons
Secretary-­‐General
“The
challenge
of
securing
safe
and
plenRful
water
for
all
is
one
of
the
most
daunRng
challenges
faced
by
the
world
today
”
Ban
Ki-­‐Moon,
United
NaGons
Secretary-­‐General
New
innovaRve
business
models
are
developing
changing
the
world
of
entrepreneurship
Venture
builders
Pulling
together
a
number
of
business
ideas
from
across
a
network
of
resources,
assigning
internal
teams
to
develop
them
and
sharing
resources
Social
entrepreneurs
Breaking
down
the
walls
between
the
non-­‐profit
and
the
for-­‐profit
world
The
sharing
business
Allowing
individuals
to
benefit
from
an
exploding
number
of
choices
to
meet
their
needs

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5
“Access
to
safe
water
is
a
fundamental
human
need
and
therefore
a
basic
human
right.”
Kofi
Annan,
Former
United
NaGons
Secretary-­‐General
“The
challenge
of
securing
safe
and
plenRful
water
for
all
is
one
of
the
most
daunRng
challenges
faced
by
the
world
today
”
Ban
Ki-­‐Moon,
United
NaGons
Secretary-­‐General
The
fast-­‐growing
crowdfunding
and
peer-­‐to-­‐peer
lending
industry
means
geYng
funding
is
easier
and
quicker
THINK
Peerbackers,
SoMoLend
and
MicroVentures.

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6
Entrepreneurial
hubs
help
new
ventures
to
get
started
Google
for
Entrepreneurs
CommuniGes
and
creaGve
spaces
for
entrepreneurs
to
learn
and
work
in
125
countries
NaiLab
Supports
several
startups
on-­‐
site
and
more
virtually
(Nairobi,
Kenya)
Packard
Place
A
hotspot
for
entrepreneurship
built
for
entrepreneurs
by
entrepreneurs
(CharloBe,
US)
Communitech
Founded
by
entrepreneurs,
has
helped
more
than
1,000
firms
(Toronto,
Canada)
Entrepreneurial
Hubs

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7
But
the
entrepreneurial
marketplace
is
highly
compeRRve
and
the
success
rate
for
the
hopeful
varies
“Twice
as
many
successful
entrepreneurs
are
over
50
as
under
25.
The
vast
majority
–
75%
–
have
more
than
six
years
of
industry
experience,
and
half
more
have
more
than
10
years
when
they
create
their
start
up.”
(Excerpt
from
Harvard
Business
Review
blog
"Entrepreneurs
Get
Becer
with
Age”)

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8
For
the
next
generaRon
of
entrepreneurs,
educaRon
is
a
necessity
for
success
–
teaching
entrepreneurship
has
really
come
of
age
1985
2008
Today

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9
However,
it
is
criRcal
to
establish
entrepreneurial
educaRon
at
all
levels
of
the
educaRonal
system
(Source:
hBp://archive.ja-­‐ye.org/Download/jaye/JA-­‐YE_fact%20sheet%202014_single%20page.pdf
JA-­‐YE
Europe
reaches
3.2
million
students
per
year
in
40
European
countries

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10
The
lone
entrepreneur,
with
nowhere
to
go,
is
increasingly
a
myth:
Help
is
just
around
the
corner
to
catalyse
ideas
and
build
networks
• Startup
Weekends
• Startup
FesRvals
• InnovaRon
labs
• Incubators
• Makerspaces
• Accelerators
• Hackathons
THINK

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11
Experienced
entrepreneurs
get
access
to
knowledge
and
relaGonships
through
Coca-­‐Cola
Coca-­‐Cola
gain
early
access
to
new
markets
with
proven
growth
opportuniGes
through
experienced
entrepreneurs
Some
entrepreneurs
and
tradiRonal
corporaRons
work
hand-­‐in-­‐hand
to
create
new
businesses

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12
While
other
corporates
build
networks
and
incubators
to
tap
into
the
resources
and
ideas
of
the
entrepreneurial
world
The
Target
Accelerator
Program
at
Target
India
incubates
tech
startups
for
six
months
on
their
own
campus
in
Bangalore.
Working
alongside
the
Target
development
team,
these
startups
are
innovaGng
the
future
of
shopping
experiences.
The
Sanofi
Sunrise
IniRaRve
has
enlisted
the
capabiliGes
and
resources
of
venture
capitalists
and
entrepreneurs
to
systemaGze
the
innovaGon
process
at
Sanofi.
Corporates
+
Entrepreneurs
Two
different
worlds
or
a
new
way
to
energize
innovaRon?

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13
How
will
the
entrepreneurial
economy
impact
your
organizaRon
and
industry?
Read
the
full
briefing:
Upstarts:
Driving
the
Entrepreneurial
Economy
on
hcp://www.globaltrends.com/monthly-­‐briefings/60-­‐
monthly-­‐briefings/219-­‐gt-­‐briefing-­‐march-­‐2015-­‐upstarts-­‐driving-­‐
the-­‐entrepreneurial-­‐economy
In
March,
look
out
for
trends
in
acRon
on
The
Future
of
Money

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14
This
presentaRon
is
adapted
from
the
GT
Briefing
March
2015:
Upstarts:
Driving
the
Entrepreneurial
Economy.
Electronic
copies
of
the
briefing
and
of
our
The
Global
Trends
Fieldbook:
From
Data
to
Insights
to
AcRon
are
available
on
www.globaltrends.com,
and
printed
copies
of
The
Global
Trends
Fieldbook
and
The
Global
Trends
Report
can
be
purchased
on
Amazon.com
and
Amazon’s
European
sites.
Don’t
forget
to
register
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