1. 30th of M – 2nd of J
f May d f June 2012
ROMAERO BĂNEASA
THE FIRST EVENT FOCUSED ON
METALWORKING INDUSTRY

2. Demo Metal – a unique concept
1. Demo Area
2.
2 Efficient sectorization
3. Know-How Transfer Forum
4. Extra Hours
5. C
Communication mix
A unique concept 30th of May– 2nd of June 2012 | Bucharest

3. 1. Demo Area
Presentation:
 An area exclusively designed
for demonstrations performed
on the exhibited machines.
Arguments:
 The experience proved this to be
the best way to convince a
potential client.
 The machining process and the
machines used for the demonstrations
will be the yardstick for the visiting
experts that would thus be able to
further include them in the Recommended applications:
manufacturing li
f i line. auto, aero, energy
A unique concept 30th of May– 2nd of June 2012 | Bucharest

4. 2. Efficient sectorization
Presentation:
Our intention is to present the production
flow line organisation using the exhibited
equipment. 5
Levels: 1. Raw materials, semifinished
materials, components; St g handling; 2
t i l t Storage, h dli g 2. 4
Supply, sawing, cuting 3. Metal cutting, sheet
metal machining: grinding, boring, milling, 3
drilling, p
g punching, finishing etc.; Other
g g
auxiliary production technologies; 4.
Controlling, testing; 5. Designing, installing;
Maintenance, service.
2
Argument: 1
A coherent demo space will stimulate the
attention of the real public showing interest
p g
in each level.
A unique concept 30th of May– 2nd of June 2012 | Bucharest

5. 3. Know-how Transfer Forum
Presentation:
An open space for
presentations, provided to
companies within the
exhibiting room.
hibiti
Arguments:
You can benefit from the experts’ presence in order to deliver thematic
conferences, trainings or presentations of new technologies and
equipments, which can be directly related to the demonstrations in
Demo Area.
A unique concept 30th of May– 2nd of June 2012 | Bucharest

6. 4. “Extra Hours” at Demo Metal
Presentation & A g
P t ti Argument
t
 In order to facilitate networking among the industry players,
exhibitors and visitors, we propose a new concept of socializing
and networking: Extra Hours.
 After a long day of business meetings, we create the
environment for relaxed discussions with your business partners
and for initiating new contacts.
A unique concept 30th of May– 2nd of June 2012 | Bucharest

7. 5. Communication mix
Presentation:
Combining involvement of both
exhibitors and visitors, through the
organizers, in building an interactive
communication relation.
Argument:
g
In partnership with exhibitors we aim at
ensuring a comprehensive and dynamic
information flow about the event during
event,
the whole period prior to its launch, in
order to further adapt it to the
requirements of the participants.
A unique concept 30th of May– 2nd of June 2012 | Bucharest

8. Main exhibitors at Demo Metal
Suppliers:
 Machine tools for metal cutting  Machinery, various equipment
 Machine tools for sheet metal  Materials semifinished products
Materials,
 Water jet cutting machines  Accessories and auxiliary
 Laser cutting machines materials
 Cutting machines  Lubricants, coolants
 Auxiliary equipments for the  Equipment, installations for
production process surface treatment (thermo-
 Control equipment (MMC, chemical treatments, sealants,
measurement,
measurement data acquisition and coatings, plating, painting)
ti g l ti g i ti g)
processing)  Equipment, repair technology,
 Automation and drives reconditioning of surfaces
 Robots  Consulting, financing solutions,
 Specific software solutions (design, training
modelling, machining: CAD / CAM /  Technical education institutions
PDM / PLM / ERP)
A unique concept 30th of May– 2nd of June 2012 | Bucharest

9. Other exhibitors at Demo Metal
 Suppliers of carriers, conveyors, furniture and
other equipment for production lines, suppliers
of various accessories for industrial space
 Suppliers of packaging solutions and transport
services for industrial products (equipment and
components),
components) industrial air conditioning,
conditioning
industrial halls constructors, industrial parks
lenders etc.
 P id
Providers of consulting services ( h i l and
f li i (technical d
business) and training.
 Standardization and certification organisations
g
for quality assurance systems and products
(ISO, TÜV etc.)
 Partners for investment in financing solutions
solutions,
insurance etc.
A unique concept 30th of May– 2nd of June 2012 | Bucharest

10. Target audience – industries concerned
Manufacturing processing for:
 Automotive industry
 Mechanical engineering industry
 Energy industry
 Oil and gas industry
 Aerospace industry
 Precision mechanics
 Metallic manufacturing constructions
manufacturing,
 Automation
 Packaging industry
 Electronics and electrical engineering
and IT&C
 Measuring and control equipment
 Medical industry
A unique concept 30th of May– 2nd of June 2012 | Bucharest

11. Demo Metal – Advantages
 Identifying and attracting relevant business
partners through an interactive
communication campaign, carefully targeted
towards professionals in this sector.
 Attracting visitors’ attention by thematically
assignation of the exhibition space, with the
precise purpose of improving dialogue
efficiency:
• Exhibiting performing equipment: while the client
is following the demonstration, you can describe
the advantages of the machine, adapting the
conversation to the client’s reactions and
interests;
• In Stand Area – by removing other sources of
distraction – creating a formal atmosphere,
favourable to initiating effective contacts aimed
at establishing potential business partnerships. >>>
A unique concept 30th of May– 2nd of June 2012 | Bucharest

12. Demo Metal – Advantages
>>>
 Identifying the most prestigious brands
operating on the Romanian metalworking
industry market
 Exhibiting the newest products and
presenting the latest trends in metal processing
industry and, therefore, developing a better
reputation in this field, both for the equipment
field
and the company
 Establishing new contacts and strengthening
the relations with the existing business partners
through the networking concept Extra Hours
A unique concept 30th of May– 2nd of June 2012 | Bucharest

13. Promotion campaign
Specialized press:
Print media:
Radio:
TV:
Online: online advertisements and banners on specialized websites and portals
PR campaigns : news, advertorials, press releases
Indoor: boards, posters, brochures, customized displays, flyers
Outdoor: banners, mobile billboards, mashes in central locations
Direct mailing campaigns: to a 6,000 e-mails database.
A unique concept 30th of May– 2nd of June 2012 | Bucharest

14. We are looking forward to meeting you at
DEMO METAL 2012!
www.demometal.ro
Contact: Anca Dinu
Demo Metal Project Manager
M: 0040 734 660 673, T: 0040 21 409 18 55,
F: 0040 21 409 18 54
Garlei street, no 1B, INTACT Media Center Building
street 1B Building,
2nd floor, 013721, Bucharest, Romania
A unique concept 30th of May– 2nd of June 2012 | Bucharest