An engaging discussion of current social media trends and there impact on destination marketing organizations. What is working and what is not? How does passion impact engagement? And how does the DMO manage all of these social channels? (Spoiler Alert: They don't!) A dynamic and informative presentation from Troy Thompson of the Travel 2.0 Consulting Group, Social Status will leave attendees with a clear vision for their social media strategy. (Presented at the 2013 Montana Governor's Conference on Tourism and Recreation.)

2. 1 SOCIAL MEDIA
HAS GOTTEN
BIGGER, BUT
NOT EASIER.
@travel2dot0 • #MTTourism

3. With so much pressure
on marketing budgets,
social media marketing
is a dream come true,
because it costs little or
nothing to execute.
@travel2dot0 • #MTTourism

4. 2 PASSIONATE
BRANDS HAVE IT
EASIER ON
SOCIAL MEDIA.
@travel2dot0 • #MTTourism

5. 3 EACH SOCIAL
CHANNEL HAS A
UNIQUE
AUDIENCE +
PERSONALITY.
@travel2dot0 • #MTTourism

8. 4 VISUAL
CONTENT GETS
MORE
ATTENTION.
@travel2dot0 • #MTTourism

13. 5 CUSTOMER
SERVICE IS THE
FOUNDATION OF
POSITIVE SOCIAL
SHARING.
@travel2dot0 • #MTTourism

14. ! THANKS
troy@travel2dot0.com
720-515-6010
@travel2dot0 • #MTTourism
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