Troy Thompson starts off your 2013 right, with a look at the top 10 trends that will impact tourism in the year to come. From social to search, 'Tourism Trends for 2013' will identify key travel trends...ones to watch and ones to ignore...plus recommendations for what to do right now. Truly a can't miss session to start your year.
4. 1
The average destination receives
20.52%
of total traffic from mobile.
Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
5. 1
Travelers typically plan
1.7 days.
in advance on a phone.
Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
7. 2
The share of website visits from
tablets grew approximately
10x
faster than the rate for smartphones.
Source: Adobe® Digital Index Report / May 2012
8. 2
Travelers typically plan
20 days.
in advance on a tablet.
Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012
21. 5
One in five consumers,
17%
has used social media at least once
in the last year to obtain a
customer service response.
Source: American Express® Global Customer Service Barometer
22. 5
42%
of consumers expect a social media
response within one hour.
Source: Edison Research / The Social Habit
23. 5
Americans will tell an average of
15 people
about positive (customer service) experiences.
Source: American Express® Global Customer Service Barometer