A little introduction of what my company can do for artists and/or entertainment companies, concerning web development and social media promotion

1. Effectively promote your music
How to reach more audience?
In this presentation:
! inTOWN Management introduction
! How to integrate Social Media into your website
! How this website will make your life easier
! Branding
! How to use Facebook/Twitter login for your visitors
! More website options: Agenda, Photo album, Related News, Social Stream, Profiles,
Examples:
! Club website
! Artist/Memorial website
Costs/Packages:
! Overview of funcionality
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2. inTOWN Management
Has a background of experience in:
! Artist Management
! Event Production
! Event Promotion
! Music Branding
But also:
! Web Development
! Graphic Design
! Social Media
! Online Promotion
And now combines that experience by offering other entertainment organizations & individuals the tools & knowledge to use the world
wide web and it!s social media to the max.
It all starts with a Multi functional website...
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3. an inTOWN WEBSITE
How does it work?
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4. inTOWN Online
! Goal
Giving Artists / Entertainment organizations the tools to simplify cross media promotion and fit this within a clear design including
branding as an important pointer.
! tools
1. A Cross Media website as base
2. Social Media work shops
3. Explain Social Media and implementing it out (design, content)
4. Continuous service to and implementation of cross media promotion accompaniment
5. Cross media branding
Social Media
! Goal
To integrate social media in such a way that only a few steps are necessary to cross post a message.
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5. A small selection of available social media
Twitter Linkedin Flickr RSS Delicious
Yahoo StumbleUpon MySpace DiggiT Technorati
facebook hyves Skype Google Last FM
YouTube NuJij Mixin Four Square
It ‘only’ costs knowledge, strategy and time
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6. Website
!A website build by intown integrates social media to the best
When a news items is being post, it automatically re-posts it to social media:
1. Hyves Blog
2. Facebook Notes (Fan page or personal profile)
3. MySpace RSS
4. Twitter
5. ... and more
Visitors can promote the news item to their own social media by sending it to:
1. Their own Facebook status update
2. iLike @ own Facebook profile
3. Twitter
4. Send it by email to a friend
5. StumbleUpon
6. Their own MySpace
7. Or more: StumbleUpon, LinkedIn, Plaxo, Delicious, Mixxx, Google Reader, Google Buzz > A total of 300 services possible.
Through the social media pages, visitors there can also repost the news.
1. iLike Facebook
2. Share Facebook
3. Etc
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7. Situation with an inTOWN website
Website
You
Visitor
Website is the base automatically
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8. Situation with an inTOWN website
Your
MySpace
Your
Hyves
Website
Your
Twitter
Your
You
Facebook
Visitor
News posted on the website will automatically be sent to Social Media automatically
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9. Situation with an inTOWN website
Your
MySpace
Your
Hyves
Twitter feed
Website
Your
Twitter
friends, comments
Your
You
Facebook
Visitor
Some things automatically come back automatically
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10. Situation with an inTOWN website
Your
MySpace
Your
Hyves
Twitter feed
Website
Your
Twitter
RSS
Visitor NuJij
friends, comments
Visitor Twitter
Visitor Hyves
Visitor Send to
friend Visitor StumbleUpon Visitor MySpace
Your
You
Facebook
Visitor
The visitor can repost to own social media automatically
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11. Situation with an inTOWN website
Your
MySpace
Your
Hyves
Twitter feed
Website
Your
Twitter
RSS
Visitor NuJij
friends, comments
Visitor Twitter
Visitor Hyves
Comments
Visitor Send to
friend Visitor StumbleUpon Visitor MySpace
Your
Like You
Facebook
Visitor
Placing comments or click iLike (facebook) automatically
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12. Situation with an inTOWN website
Your
MySpace
Your
Hyves
Twitter feed
Website
Your
Twitter
RSS
Visitor NuJij
Visitor
respect
friends, comments
Visitor Twitter
Visitor Hyves
Visitor Comments
Retweet
Visitor Send to
friend Visitor StumbleUpon Visitor MySpace
Your
Like You
Bezoeker Facebook
Share
Visitor
Or sent from your social media automatically
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13. A news item can automatically be sent to:
!Facebook
!Hyves
!MySpace
!Twitter
A news item on your site: same news item automatically on facebook
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14. Twitter/Social Media Integration
The visitor can promote you and can send your news to Twitter, Facebook, by email, bookmark, Stumble Upon, Myspace and more
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15. Another example of integrating
Social Stream
social media is to collect them
within your website >
Visitors don!t have to navigate away to
social media (but still can if wanted)
your youtube videos
your flickr photos
your twitter updates
your facebook updates your blog posts
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16. Web Site login
! inTOWN Makes it easy for the visitor:
The visitor can login with an existing account
1. To place a comment often a login is required. This, because we want to keep the visitors info for promotional issues.
2. Instead of requiring a new profile by the visitor, we can offer the visitor to login with their Twitter/Facebook account and still collect
the wanted info.
important note:
You want to direct the visitor to your own website, because that data/info is what you own.
You don!t own Facebook/MySpace or Twitter data.
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17. Login Integration
Both user and visitor can login with existing accounts
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18. !more possibilities:
Related News:
Combine news items:
• Guide the visitor by giving them a selection of related news specified to a specific news item.
• To combine by using tags
News items point to other (earlier) messages related to the content
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19. Profiles
Profiles: Extendedhave their own loginincluding mediainfo and even to post news to the site.
Biographies to update their own (photos/videos)
! These individuals could
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20. Agenda
Clear agenda with:
! It’s own RSS feed
! Month selection
! Subscribe by iCal and
Google Calendar
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21. Agenda
Generate news from agenda
! Automatically generated after updating the agenda (can be adjusted by adding media)
! These (news)items also will automatically be posted to social media
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22. Control the agenda:
Agenda CMS
Clear agenda with great possibilites:
! It generates it’s own news item on the front page
! This news item can be published immediatly or pop-up on the day of the show.
! Bulk import from Excel
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23. CMS extra’s Other extra’s
Duplicate is almost the same, this will save re-
news Mobile a template especially for mobile users
If the concent
! Build
writing a new post.
! Update your website from your mobile
Photo album system with a clear in-depth structure:
Gallery SHOP your music & merchandise
A photo
With hyarchie aanmaken, f.e.:
! Sell
I.2010 < Album
I.1.September < Album
I.1.1.10 september < Gallery
I.1.2.18 september < Gallery
Oktober < Album
I.1.3.10 oktober < Gallery
I.1.4.18 oktober < Gallery
Other:
! Categorize the news
! Multiple user login with several "roles!
! Adjust your static pages
! Analytics
! Restrict your comments
! ....and much, much more
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24. Branding
!inTOWN takes care of cross media branding Giving a peacefull look to Social media and ‘traditional’ promotion material
1. Make it recognizable
2. By decorating the social media accounts:
1. Twitter background
2. Hyves profile
3. MySpace layout
4. Facebook > profile picture
*Website
*Twitter
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25. EXAMPLES
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26. Bourbon Street
www.bourbonstreet.nl
Bourbon Street is a small club in Amsterdam and needed:
! Full Social Media integration for visitors to promote the content
! Artist profiles including Media (photos, audio, video)
! A good agenda that is easy to "keep!
! Branded Design
! Soon: a shop for the club!s merchandise
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27. Links to
social media
Navigation
Front Page
News
Short Agenda
Link to
full agenda Twitter feed
Popup
RSS Search
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28. News Single Page
Related
Social Media
•Visitor can post to
own social media.
•Integrated within
general design
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29. News Single Page
- comments section -
•
Comments
Underneath a news
item
Social Login
•Visitor can login with
Facebook/Twitter
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30. Guru Tributes
www.gurutributes.com
The official tribute site dedicated to the late Guru of Gang Starr (R.I.P.)
! A register for visitors to post a "last salute! to Guru. Including the possibility to add video/photos and
links by the visitor
! Easy login to place these salutes and comment on news
! Special tributes (Audio/Video/Artwork) updated by the website manager and clearly categorized:
visitors will be able to easily navigate through categorized news (f.e.: just artwork)
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31. Front Page
Categories
•Filter the news
Twitter feed
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32. Register Page
promote this page Saluts
•(comments)
Twitter Login
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33. COSTS
Packages
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34. MEDIA:
PAckage: BASIC
SOCIAL:
Video Embed (youtube/vimeo) Twitter Feed
Video Upload Twitter Login
Audio upload Facebook Login
Audio Embed Facebook status update (by visitor)
Photo Gallery Email to friend (by visitor)
LightBox StumbleUpon (by visitor)
FRONT END: RSS subscription (by visitor)
Basic navigatie (tot 5 paginas) TweetMe (by visitor)
Basic Design: Header, footer, background, kleuren Facebook Like (by visitor)
Adjusted Design Like/Rating (d by visitors) van nieuws items
Fully integrated design
Twitter Feed CMS Extras:
Mailinglist subscribe form Duplicate Post
Contact form Autofeed import
Several pages (info, profiles, categories) Download monitor
Mobile site (standard layout)* SEO integration
Related Posts Google Analytics integration in CMS
Agenda (with related posts) Extra!s:
CMS: Multiple language site
WYSIWYG Editor Mobile site with adjusted layout
Place News/Content yourself Intense Debate
Image upload Google Maps
Categorize the news Facebook fanbox
Adjust Pages* Facebook find us on Facebook widget
Several users with adjusted "rights! Shop
Social Stream
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35. MEDIA:
package: LUXE
SOCIAL:
Video Embed (youtube/vimeo) Twitter Feed (see front end)
Video Upload Twitter Login
Audio upload Facebook Login
Audio Embed Facebook status update (by visitor)
Photo Gallery Email to friend (by visitor)
LightBox StumbleUpon (by visitor)
RSS abonnement (by visitor)
FRONT END:
TweetMe (by visitor)
Extended navigation
Facebook Like (by visitor)
Basic Design: Header, footer, background, kleuren
Like/Rating (by visitor) of news items
Adjusted Design
Fully integrated design CMS Extras:
Twitter Feed Duplicate Post
Mailinglist subscribe form Autofeed import
Contact form Download monitor
Several pages (info, profiles, categories) SEO integration (basic)
Mobile site (standard layout)* Google Analytics (via Google)
Related Posts
Agenda (with related posts) Extra!s:
CMS: Multiple Languages
WYSIWYG Editor Mobile site with adjusted layout
Place News/Content yourself Intense Debate
Image upload Google Maps
Categorize the news Facebook fanbox
Adjust Pages* Facebook find us on Facebook widget
Several users with adjusted "rights! Shop
Social Stream
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36. MEDIA:
package: SUPER DELUXE
SOCIAL:
Video Embed (youtube/vimeo) Twitter Feed (see front end)
Video Upload Twitter Login
Audio upload Facebook Login
Audio Embed Facebook status update (by visitor)
Photo Gallery Email to friend (by visitor)
LightBox* StumbleUpon (by visitor)
RSS feed (by visitor)
FRONT END: TweetMe (by visitor)
Extended navigation Facebook Like (by visitor)
Basic Design: Header, footer, background, colors Like/Rating (by visitor) of news items
Adjusted Design
CMS Extras:
Fully Integrated design
Duplicate Post*
Twitter Feed
Autofeed import*
Mailinglist subscribe form
Download monitor
Contact form
SEO integratie (uitgebreid)*
Diverse pages (info, profiles, categories)
Google Analytics (via Google)
Mobiele site (standard layout)*
Related Posts Extra!s:
Agenda (with related posts) Meertalige site
CMS: Mobiele site met standaard layout
WYSIWYG Editor Mobiele site met eigen layout
Place News/Content yourself Intense Debate
Image upload Google Maps
Categorize the news Facebook fanbox
Adjust Pages* Facebook find us on Facebook widget
Several users with adjusted "rights! Shop
Social Stream
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37. Social Media implementation:
Extra’s: Subscription & SOCIAL What else can we do?
! Organize a photo shoot
Hyves / Twitter background ...
! Virals (online video advertisement)
Facebook Fanpage implementation ! Flash banners
...
and first content
! Execution of online promotion:
MySpace implementation + Layout ... • Emailings
Social Stream .... • Management of social media (Hyves, Facebook fan pages, Twitter, etc)
• Send around agenda info to other sites
EXTRAs: • reverbNation
Shop Basic (integration inTOWN) ... ! Present a cross media promotion concept
Shop fully self hosted ... ! Graphic design of promo material (flyers/posters)
Facebook widgets ... ! Plugin Development
Intense Debate ... ! Integrating Social Media into real time events
Multiple Language site ...
! Translate your existing website
Server (per year) ...
! Analytics Analyze Report
! Event production / Product release
Subscription: ! Ask us...
If you take a service subscription we will be at your service to update and
upgrade your website and plugins but you also might use it for other things like:
Subscribtion price per month:
... euro/dollars > guarantees 3 hrs of service
Guiding content placement on the website Extra hrs: .... euro/dollars per hr
Guiding the use of Social Media
Without subscription:
Design of banners and other promotion material ... euro/dollars per hrs
Upgrades and adjustment of plugins and site items *please ask us about an estimate
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38. !
NOTES
Lightbox: When someone clicks a photo, it will appear screen filled
! Twitter feed = Twitter updates of your own Twitter account
! Mobile site = An adjusted mobile site is easier to load by mobile phones.
! Related post: combines news items based on content (adjustable)
! WYSIWYG= an easy to use editor to update content.
! Pages = Static pages like “Info”, “Guestbook”, “About”
! Duplicate Post = to duplicate news to avoid typing a new post that has almost the same content.
! Auto feed import: to import news of other (RSS) sites. With the possibility to approve or disapprove.
! SEO Integration : SEO integration within the code of the site is possible, but there is also the possibility to integrate it in each news
item and place your own key words. This will make it easier for search engines to find your site.
! Google Analytics: We can set up a Google account for you. To view the analytics you will have to login into your Google account.
However: we can also integrate these analytics into your websites CMS.
! CMS = Content Management system > The "back-end! of your website where you can update news and manage the content of your
site.
! Plugins: these are used for several functionalities of the site. They have to be upgraded regularly.
! Wordpress = An open source Content Management system. It has many functionalities and possibilities and that!s why we love to
use it as a CMS system.
! API = Application programming interface: the code needed to talk to services like Twitter, Facebook, etc to make your own
application using social data.
! Social Stream or Life Stream: an overview of all social media updates; having Twitter, Facebook, Flickr, etc collected on one page
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39. Info
Tineke Timmerman Jay developer
Tillery
Web/Graphic Design Web
Wordpress Development (Wordpress) plugin development
Event Production API specialist
Music Promoter JQuery specialist
Project Management
http://www.twitter.com/inTOWN_NL http://www.twitter.com/jtillz
urbanlatina jaytillery
http://nl.linkedin.com/in/intown http://linkedin.com/in/jaytillery
http://www.facebook.com/inTOWN http://www.facebook.com/JayTillery
Email: tineke@in-town.nl Email: touch@jaytillery.com
Website: http://www.in-town.nl/ Website: http://www.jaytillery.com
Portfolio: http://www.in-town.nl/profile/
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