1. Customers, Signals, and Context

2. Customers Types of Customers: Banks Musicians Universities Magazines Charity Organizations

3. Signals of Change 2001 Development of CafeLog 2003 WordPress is Born 2010 Version 3.0 Released There are over 27 million WordPress publishers as of September 2010: 13.9 million blogs hosted on WordPress.com plus 13.8 million active installations of the WordPress.org software.

4. WordPress Original Context was for blogging purposes, but the WordPress community has evolved it with many themes, plug-ins, and widgets to a CMS