Annual report for the Diabetes Hands Foundation: May 2010 to April 2011

1.
Annual Report
May 2010 to April 2011
Diabetes Hands Foundation | Annual Report | May 1, 2010 to April 30, 2011

2. 1
Annual Report | May 1, 2010 to April 30, 2011
Letter from the President
The fiscal year that ended April 30, 2011 marked a very important turn for
Diabetes Hands Foundation (DHF). In addition to the continued growth and
success of many of our programs, we received a 12-month capacity building grant
of $150,000 from The Leona M. and Harry B. Helmsley Charitable Trust in early
2011. The funds from this generous grant are being used to help improve our
communications and fundraising results, optimize our programs and develop more
internal systems and documentation.
In August 2010, EsTuDiabetes turned 3 years old, reaching more than 10,000
members (a 150% growth in one year). By March 2011, TuDiabetes turned 4 and
had reached 14,000 registered members. In both communities nearly 40% of the
visitors (registered or not) continue to return on a regular basis, helped in part by
the iPhone and Android apps we developed for the communities with the support
of an educational grant from Medtronic Diabetes.
In May 2010, TuAnalyze (and its Spanish version, EsTuAnálisis) were
launched. These applications on TuDiabetes and EsTuDiabetes, respectively, are
the result of a collaboration with the Intelligent Health Laboratory at Children’s
Hospital Boston with funding from a CDC grant. The applications let members
track, share and optionally compare their diabetes data with others as well as
complete surveys about particular diabetes topics. Data donated by members
helps public health research studies conducted by the Children’s team and allows
DHF to better characterize our two social networks, and quantify some of the
needs and issues faced by our members. By late April 2011, nearly 2,400 members
of TuDiabetes and EsTuDiabetes had signed up to use the applications, with more
than 1,500 completed surveys.
In June 2010, we launched HealthSeeker, the first Facebook game aimed at
helping players develop healthy lifestyle habits with the support of their network of
friends. We developed this game in collaboration with Joslin Diabetes Center with
financial support of Boehringer Ingelheim Pharmaceuticals, Inc. The first game was
followed by a Spanish version (Explorando Tu Salud), launched in November 2010.
By April 2011, more than 8,000 people had played HealthSeeker.
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 2

3. 2
Annual Report | May 1, 2010 to April 30, 2011
On World Diabetes Day 2010, we launched the second Big Blue Test, where
we invite people to test their blood sugar, exercise for 14 minutes, test again and
share the experience in order to raise awareness of the importance of physical
activity for diabetes management. More than 2,000 people from around the world
participated, showing an average drop in blood sugar of nearly 20% after exercising.
The video we produced to promote the Big Blue Test resulted in a donation of
$75,000 to help humanitarian diabetes charities thanks to the support by Roche
Diabetes Care, who donated 75 cents for each of the first 100,000 views of the
video. The video also earned Diabetes Hands Foundation a 2011 Silver Telly Award
in the Social Issues category and a 2011 Bronze Telly Award in the category of
Health and Wellness.
In August 2010, our Diabetes Advocates program was represented at the
annual conference of American Association of Diabetes Educators in San Antonio,
TX. At the booth, we introduced attendees to the work of the nearly 30 members
that joined the program in 2010. In 2011, membership nearly tripled and OneTouch
and Animas came on board as sponsors of the program, allowing us to make the
membership fees more affordable and increase the benefits the members receive.
DHF has continued to get significant coverage, through media such as US
News, Latino Fox News and Diabetes Forecast magazine.
Our Board of Directors grew from 5 to 7 members. We were joined by Lorraine
Stiehl and David Edelman. Lorraine brings over twenty years of nonprofit
management and fundraising experience to the board. Besides her family-owned
market research and marketing firm, she works part-time for the UCSF Diabetes
Center and serves on the International Board of JDRF. David is co-founder of
DiabetesDaily.com and has a long history of hands-on involvement and support of
our programs. The addition of Lorraine and David to our board team have further
strengthened us to be able to better serve people touched by diabetes in the future.
I want to thank our grantors, donors and sponsors. Thanks to your generous
support, we were able to devote more of our time (77% vs. 68% last fiscal year) to
continue to develop programs that impact the lives of people touched by diabetes.
¡Gracias!
Manny Hernandez
President
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 3

4. 1
Annual Report | May 1, 2010 to April 30, 2011
Our About the
Values Diabetes Hands Foundation
Community Support
We foster a positive
environment where our The Diabetes Hands Foundation
members support and help (DHF) is a 501(c)(3) nonprofit that
each other connects people touched by diabetes
and raises diabetes awareness.
Health and Well-Being
DHF runs two online communities for
We actively promote positive
people touched by diabetes --
and proactive actions to stay
TuDiabetes.org in English,
healthy while having diabetes.
EsTuDiabetes.org in Spanish— and
Communication and has very active social media
Information presence. The online communities run
We encourage the exchange of by DHF receive more than 200,000
information and storytelling unique monthly visitors, nearly half of
about diabetes. whom return regularly.
Diversity and Respect Our online communities connect
people with diabetes and their loved ones, and are designed to help people connect
We value diverse points of view.
with others they can relate to around their experiences with diabetes. We offer a
All people touched by diabetes
health-tracking application, called TuAnalyze on the TuDiabetes site and EsTuAnálisis
are welcome.
on EsTuDiabetes, which allows members to track, optionally share and compare their
Creative Expression diabetes data and complete health surveys. This application was developed in
We see creativity as a catalyst collaboration with Children's Hospital Boston, and work continues on the platform to
for emotional healing and enhance its benefits to users and applicability to research.
raising diabetes awareness.
Since 2008, DHF has developed pioneering diabetes awareness programs. These
Transparency programs involve the participation of community members on the generation of
We embrace openness and diabetes awareness materials. Each program revolves around a specific theme and
authenticity, as long as it works as an interactive conduit that connects individuals through self-expression and
doesn’t conflict with the other creativity. As a result, the community participates in the generation of useful and
values. authentic content, which in turn, strengthens the community through the participation
and empowerment of its members.
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 4

5. 2
Annual Report | May 1, 2010 to April 30, 2011
Some of Our Awareness Programs
The Big Blue Test™ (www.BigBlueTest.org): November 14, 2009 (World Diabetes Day) we held the first Big Blue Test, inviting
participants from all diabetes online communities to test their blood sugar, get active,
test again and share their experience. Since then, the Big Blue Test has evolved into a
platform to celebrate the importance of exercise in diabetes management and a means
for participants to help themselves and help others in the process. In 2010, the video we
produced to promote the Big Blue Test resulted in a grant of $75,000 to help
humanitarian diabetes charities thanks to the generous sponsorship by Roche Diabetes
Care, which donated 75 cents for each of the first 100,000 views of the video.
HealthSeeker (www.HealthSeekerGame.org): in June 2010 we launched the first health social game on Facebook, HealthSeeker. It
helps players develop healthy lifestyle habits with the support of their Facebook network of friends as they take on missions they
assemble, made up of actions such as choosing wheat over white bread for a week or walking around the block after lunch 3 times. In
time for World Diabetes Day (November 14, 2010), the game was launched in Spanish
(www.ExplorandoTuSalud.org). This game was sponsored by Boehringer Ingelheim and developed in
collaboration with Joslin Diabetes Center. As of the end of this Fiscal Year, more than 8,000 people had
played HealthSeeker.
Diabetes Advocates (www.DiabetesAdvocates.org): we started this program in
early 2010, to serve as a platform that helps connect diabetes advocacy groups and individuals, providing
them with support and more visibility to their work. The first year, the program had almost 30 members
and the program was sustained only through membership fees. In 2011, membership nearly tripled and
also OneTouch and Animas came on board as sponsors of the program.
Word In Your Hand™ (www.WordInYourHand.org): this project started with a post by a TuDiabetes
member who posted a photo showing his hand with the word “Courage” written on it: that is how he felt
about diabetes. We invited members of the community to contribute the photos of the words on their hands. In 2008, we licensed this
program to LifeScan, which enabled them to launch the cause marketing campaign Diabetes Handprint in the United States, through
which they donated $5 to a diabetes charity for each submission of a hand photo. This fiscal year,
Diabetes Handprint was expanded to Australia and Mexico with great success, benefiting local
diabetes charities.
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 5

6. Annual Report | May 1, 2010 to April 30, 2011
Revenue
In Percent
DHF financials
52%
Contributions, Gifts, Grants
(48 %)
48%
Program Service Revenue
(52 %)
Expenses
In Percent
Healthseeker (28%)
Big Blue Test (20%)
Other Programs (29%)
Helmsley grant expenses (1.5%)
Management & Admin. (18%)
Fundrasing (3.5%)
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 6

7. Annual Report | May 1, 2010 to April 30, 2011
Assets (as of April 30, 2011) DHF financials
$250,000
$200,000
$150,000
Total Assets
Current Assets
$100,000 Other Assets
$50,000
$0
2008-2009 2009-2010 2010-2011
Liabilities (as of April 30, 2011)
Current Liabilities Total Liabilities
$16,000
$15,339
$10,003
$5,892
$4,100
$2,764
FY 2008-2009 FY 2009-2010 FY 2010-2011
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 7

8. Annual Report | May 1, 2010 to April 30, 2011
Officers,
Directors &
Advisors
Officers
Manuel Hernandez – Chairman of the Board
Henkel Garcia - Treasurer
Andreina Davila – Secretary
Directors
Manuel Hernandez – Chairman of the Board
Henkel Garcia – Treasurer – Director
Andreina Davila – Secretary – Director
Cesar Castro – Director (resigned Aug. 2011)
David Edelman – Director
Luis Emiro Garcia – Director
Lorraine Stiehl – Director
Advisors
Kelly Close (joined the Board of Directors, Dec. 2011)
Riva Greenberg
Luis Luque
Kerri Morrone Sparling
Jody Ranck
Juan Carlos Turriza
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 8

9. Annual Report | May 1, 2010 to April 30, 2011
More
Information…
Learn more about the Diabetes Hands Foundation at:
www.diabeteshandsfoundation.org
Join our online communities:
www.TuDiabetes.org (in English)
www.EsTuDiabetes.org (en Español)j
Follow us on Twitter:
@DiabetesHF
@TuDiabetes
@EsTuDiabetes
@D_Advocates
Become a fan of our Facebook page:
www.Facebook.com/DiabetesHF
Subscribe to our YouTube Channel:
www.YouTube.com/DiabetesHands
1962 University Ave #1 | 650.283.4862 | info@diabeteshf.org | www.diabeteshandsfoundation.org 9