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Analytics For Leaders 2010 Nonprofit Leadership Conference – Thriving is the New Normal Beyond Website Analytics: Leveraging Technology June 3, 2010
Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object]
Web Analytics ,[object Object],Segment Google Analytics stats for any link to your site. ,[object Object],[object Object]
Web Analytics Look at heatmaps showing Mouse Movement, Clicks, Scroll and Attention. Watch recordings of action visitors experience with your site Determine at what stage people are opting out of form completion Learn visitor demographics
Web Analytics Red = scrolled slowest, most engaged with site Blue = scrolled quickest, least engaged with site Clicktale’s Scrolling Heatmap ,[object Object],[object Object]
Web Analytics ,[object Object],Hover to reveal link click rates ,[object Object],[object Object],[object Object]
Web Analytics ,[object Object],Shows which parts of your page visitors are clicking on. Hot colors equal more clicks. ,[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Web analytic tools: Get Clicky, Statcounter
Search Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Analytics ,[object Object],[object Object],[object Object],[object Object],Other search analytic tools: Keyword Discovery , Wordtracker
Competitive Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analytics ,[object Object]
Competitive Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Analytics ,[object Object],Other blog analytics tools: Google Reader , Bloglines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],Search and setup email updates of the latest relevant social media results (blog, microblog, etc.) based on your choice of search phrase.
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object],Active Fans = Fans who have written on your wall or engaged with your posts in the last week. ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object]
Link Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Analytics ,[object Object],Other link analytics: Delicious
Link Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Analytics For Leaders

  • 1. Analytics For Leaders 2010 Nonprofit Leadership Conference – Thriving is the New Normal Beyond Website Analytics: Leveraging Technology June 3, 2010
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  • 9. Web Analytics Look at heatmaps showing Mouse Movement, Clicks, Scroll and Attention. Watch recordings of action visitors experience with your site Determine at what stage people are opting out of form completion Learn visitor demographics
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