Using Analytics To Investigate, Evaluate & Decide
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Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
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Using Analytics To Investigate, Evaluate & Decide
- 1. Using Analytics to Investigate, Evaluate & Decide Minnesota Council of Nonprofits Annual Conference Communication to Conversation: Engaging in Today’s World February 4, 2010
- 2. Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
- 9. Web Analytics Click to view videos showing the exact experience a user had on your site Check out what country your visitors comes from Amount of time people spent on your site How are your visitors finding your site?
Notas del editor
- Google Analytics 101 Open Google account Install code to site Wait while Google captures data Basic measurements Visits/visitors Pageviews Pages per visit Average time on site Bounce rate Visitors New vs. returning Technical capabilities Browsers Operating systems Screen colors and resolutions Flash version Mobile Geography Map Overlay Language Network Properties Traffic sources Direct traffic – typing in domain name or coming from bookmark in your browser Referring sites – sites linking to your site Search engines Keywords AdWords Keywords Campaigns Aversions Keyword positions Content Top content sort by title, URL, Content Drilldown, Landing Page, Exit Page and Site Overlay Event Tracking AdSense Goals Conversions are the primary goal Set up a goal, i.e. start at homepage, finish by completing a form Tells you path that user took to complete the desired goal Will give you total conversions, conversion rate and funnel visualization Can compare sets of traffic by date, i.e. compare data from the previous year Will tell you how your site is performing compared to previous year Look at new visitors from search engines, if it is up than your search is better optimized for search Don’t just look at visits, but also engagement (pages/visit) to see if you are reaching the correct people Exclude certain keywords See what search terms are resulting in highest bounce rates and most time spent on site % New Visits – if there are a lot, you are well search optimized Add annotations If you want to save a report you can save it to your Google Analytics dashboard or e-mail it to yourself once or on a regular basis