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Event Management 111103ieu
- 1. Event Management
PRA-417 SYLLABUS
Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 2. This week
Classification of the events...
week # 5 - Mass: target audience / goers presentation of GA
03/11/2011 success formula of AE
- Venue: content / profile
- Time: time bound / frequency
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 3. ABC of an event
MASS
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 4. Mass: audience
What about the targetted profile:
- goers / users / consumers
- by age: kids / teens / youngs / adults / senior citizens
- female / male / mix
- free / paid (ticket)
- students / graduates
- physical limits (min height, max weight, etc...)
- experienced / well trained
- financial welfare: charity / auction
- media / opinion leaders
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 5. ABC of an event
VENUE
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 6. Venue: allocation
Where about the real hosting:
- continents / countries
cities / zones / districts
(address, coordinates)
- indoor / outdoor
- open to public or
for a closed group
- virtual (rapidly groving
& developing option
for the events)
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 7. ABC of an event
TIME
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 8. Time line
- Seconds
- Minutes
- Hour/s
- Day/s
- Week/s
- Month/s
- Quarterly
- Seasonal
- Annual
- Biennial
- Special occassions
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- 10. Dimensions
One dimension
In mathematics we use the term of length to name the measure of a
one-dimensional object.
Though we might straighten out a piece of string to measure its length
against a ruler, the length of the string is the same even when it is
curled or folded.
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 11. Dimensions
Two dimensions
We call the measure of a two-dimensional object its area with their
length & width OR width & height OR length & height...
We also measure the length of the boundary of the two-dimensional
object -- the line segments or curves that enclose it. The length of the
entire boundary is called the perimeter or circumference.
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 12. Dimensions
Three dimensions
We call the measure of a three-dimensional (3D) object its volume.
Because edges are one-dimensional, and faces are two-dimensional,
their measures are length and area, respectively.
As for naming the dimensions of a three-dimensional figure, the only
rule is be sensible and clear.
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- 13. Formula for success
Someone developed a math formula for success!
If “A” equals success,
the formula is:
A=X+Y+Z...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 14. Math equation...
This may be the most important mathematic equation you will ever see;
- “X” is work,
- “Y” is play,
- “Z” is keep your mouth shut.
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- 15. Must be genious...
Guess who he is?
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 16. One of the greatest minds of all time
Albert Einstein
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 17. Basics of achievement
#1 Work: He had a tremendous work ethic and because of that gave
more to society and modern science than any person in recent times.
#2 Play: Einstein, however, did not work 24 hours a day and made time
for fun and relaxation.
#3 Keeping your mouth shut: Shift your mind-set from being a talker to
a listener. Basicly, ask questions and then keep your mouth shut!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 18. 3D consists of XYZ
Three-dimensional space is a geometric model of the physical universe
in which we live.
The three dimensions are commonly called length, width and depth (or
height), although any three mutually perpendicular directions can serve
as the three dimensions.
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 20. 3D = XZY
z = venue
y = profile
x = time
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 21. 3D = XZY
xn
x1
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 22. 3D = XZY
xn
y1 x1 yn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 23. 3D = XZY
z1
xn
y1 x1 yn
zn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 24. 3D = XZY
z1
xn
y1 x1 yn
zn
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 25. this is your event in the world!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 26. Event built up
Basic : Entertainment
Group : Massive
Type : Festival
Profile...
- goers / users / consumers
- kids / teens / youngs / adults / senior citizens
- female / male / mix
- free / paid
- education based / graduated
- media / opinion leaders
- others...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 27. Event built up...
Name : İz Fest
Venue : İEÜ campus
Plan : İF map
Allocation...
- outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths,
media compound, security, etc...
- indoor: catering, restrooms, medical aid, production office, etc...
- open to all İEÜ students / graduates of İEÜ / other universities
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 28. Event built up...
Name : İz Fest
Venue : İEÜ campus
Date : May 2012
Timing...
- Pre-Event: ~200-300 days before D-Day
(conceptualizing, planning, purchasing, artist booking, talents, etc...)
- EVENT: weekend starts with D-Day, on a TGIF
(executing the event & supervising all operations)
- Post-Event: ~15-60 days after the event
(load-out, reporting, ROO & ROI analysis, etc...)
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
- 29. Any questions...
UESTIONS
NSWERS
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- 30. Contact
hakan@turkkusu.com
www.turkkusu.com
+9 0532 215 44 37
+9 0212 263 71 74 pbx
+9 0212 263 71 40 pbx
+9 0212 347 45 56 pbx
+9 0212 609 63 51
+9 0212 347 45 59
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