This document provides an overview of event management. It begins by defining what constitutes an event and discusses the background of event management. It then covers key aspects of event management including setting SMART objectives, using the 5W1H framework to plan events, different types of events, and the basics that make up event infrastructure. The document emphasizes that event management requires defining objectives, developing a vision, innovating the experience, visualizing the event steps, and precise execution. It is akin to driving a car, though the "road" may be off-road or a race circuit.

1. Event Management
PRA-417 SYLLABUS
Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

2. This week 
What is “event”
- background of the event management
week # 4 presentation of MRR
SMART objectives
27/10/2011 LinkIn groups...
5Ws of event management & soul of H
Essentials of an event: DRIVE
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3. What is event? 
the best & most efficent
way of bringing
“any community”
together...
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4. List of basics... 
The basics of an event will show the hints for infra-structure:
- promotional
- commercial
- ceremonial
- educational
- entertainment
- edutainment (mix of education
& entertainment)
- etc...
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5. Events in group 
In the group of Corporate Events:
- meetings / parties / board meetings / executive retreats
- seminars / conferences / panels
- press conferences / media centers
- biz dinners / get-togethers
- team building activities / incentives
- trade shows / fairs
- product launches
- openings / inaugurations
- award ceremonies
- shareholders / stakeholders, etc...
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6. Events in group 
In the group of Private Events = Special Events:
- baby showers
- birth celebrations
- birthday parties
- religious: sünnet / bar mitzwah / bride to be ceremonies (kına)
- weddings
- honeymoons
- celebrations
- anniversaries
- etc...
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7. Events in group 
Massive Events = Mass Gathering:
- parties
- concerts
- festivals
- games
- competitions
- races
- contests
- challenges
- venues (amusement, theme park, dancing, club)
- etc...
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8. SMART objectives 
you & your efforts for
conceptualizing,
planning, organizing,
executing an event
must be SMART...
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9. Basics of SMART Event... 
The professionals’ motto for anyone who will take place in event biz is:
SIMPLEX VERI SIGILLUM (simplicity is the seal of truth)
- Specific (aspiration / innovation / uniqueness)
- Measurable
- Achievable / Attainable
- Realistic
- Time-Bound
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10. Executive’s favorite & yours...
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11. 5W1H (5N1K) 
“Sormaz ki bilsin,
sorsa bilir. Bilmez ki
sorsun, bilse sorar...”
anonim
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12. Elements of 5W1H / 5N1K... 
This formula is the principal of journalism but applicable for any other
areas to get more successfull...
- What Ne
- Why Neden / Niçin
- Where Nerede
- When Ne zaman
- Who Kim
- How Nasıl
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13. 5Ws of event management 
WHAT are you thinking about your project to turn into an event;
- describe a title for your dream / idea / project / event /brand...
- check the relevance for target audience
- decide the nature of the event to be more attractive
- visit the other Ws (why, where, when, who) pages... 
- remember that 1H will make the difference
(THINK AGAIN & AGAIN TO PLAN IT, CHECK IT, FEEL IT!..)
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14. 5Ws of event management 
WHY are you working a lot on that
project;
- emphasize the benefits
(short term / long term)
- your personel / professional
approach (please write)
- consider about the reasons for
audience & sponsors to be there!
- try to be sure or believe that the
business will roll on
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15. 5Ws of event management 
WHERE will you go for that event;
- Venue & Site Management will be the key points of that Q page
- impact
- transportation
- accessibility (also for handicapped)
- surroundings, security
- housing
- food & beverage
- wheather, climate (sunrise & sunset)
- legal issues, permissions, local regulations, etc...
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16. 5Ws of event management 
WHO will manage that project, all events need a core team;
- Boss, Team, Crew, Staff will be the key people of Q page...
- remember the suppliers, vendors, service providers &
other utilities
- involve NGO, non-profit organizations, volunteers & local
bodies into the task force
- remember that a production company is essential as a
backbone...
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17. 1H soul of event management 
Time to discover HOW to succeed it...
- use the 5W LEVERAGE first, to move
a giant rock
You know, but;
all OBSTACLES are always heavier
than you expected, you may win just by
using your leverage...
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18. Essentials of an event: 
event management is
similar to DRIVE a car,
but that car may be on
off-road or race circuit!
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19. Basics of Event Management 
Another motto for Event Management professionals:
VERBA VOLANT, SCRIPTA MANENT
(spoken words fly away, written words remain)
- Define the company & event objectives (write)
- Research & develop the vision of the event (read)
- Innovate & create a customized experience (touch & feel)
- Visualize the event step-by-step (understand & realize)
- Execute the event with detailed precision & timing (enjoy)
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20. Any questions... 
UESTIONS
NSWERS
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21. Contact 
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 www.turkkusu.com
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