1. Ancillary Products
How they are conventional for the
Horror genre.

2. Typography –
The serif font used for the main title is a
traditional font used typically in this genre
and has horror connotations. It is placed in
the centre of the poster as it is the main
focus and key for making it memorable for
the audience. The font used looks distorted
which is typical for the horror genre and
creates a disturbing effect. Below the main
title there is tagline which says ‘Once you
see him, nothing can save you.’ This is
conventional for a horror film as the
message is threatening and will interest the
audience as its creates enigma and will
entice them. The font at the top of the
poster is placed conventional to give the
audience more information and encourage
them to see the film.
Image –
The long shot used is unsettling which is typical
for a horror film and it is used to show the
audience that the characters are distant from the
real world. The image doesn’t give much away
into the story which makes it seem mysterious
and will encourage the audience.
The image looks sinister which links with the title
and the horror genre.
Mise-en-scene: The costume used in the image is
dull and looks sinister which again links with the
title and genre. The setting of the image is
vacant and looks like it is in a basement which
again is in a sinister location and hints into what
may happen in the film.
Colour – The neutral colours contrast
the blood red which connotes death
and danger. The grey colour suggests
isolation and emotional detachment
from the characters.
Layout – The layout is simple and effective.
The main heading is placed in the centre and
everything else is featured around it. The
additional information added to inform the
audience is placed at the top and bottom of
the page. The spacing of the text and images
suggests isolation and the distance from the
real world and the paranormal world. They
have also used route of the eye which allows
the audience to follow the layout and form
and to keep their attention.
Language – The name of the film
links with the genre and image and
creates an odd and creepy
connotation. It also portrays danger
and death and fear for the audience
Conventions of form – The use of the
main title is conventional for a horror film
as it tells the audience what it is called
and may hint into the storyline or the
theme of the film. The tagline is used to
entice the audience and draw them in.
The blocking bill at the bottom of is
conventional as it tells the audience more
information without being over powering.
The image is placed along the route of the
eye and will be one of the first features
that the audience look at.
Conventions of genre – The use of children is
conventional for a horror film as they are seen as
innocent and vulnerable to danger but they are
portrayed in an opposite way in horror films. The
use of blood and a vacant/mysterious setting is
conventional as it suggests death and danger and
will interest the audience.

3. Typography –
The sans serif font used for the main title is
a traditional font used typically in this
genre and has horror connotations. It is
aimed at a younger target audience. It is
placed in the centre of the poster as it is
the main focus and key for making it
memorable for the audience. The
highlighted font used catches the
audiences attention and draws them into
the title and this creates a disturbing
effect. Below the main title there is tagline
which says ‘It’s not the house that’s
haunted.’ This is conventional for a horror
film as the message is threatening and will
interest the audience as its creates enigma
and will entice them. The font at the top of
the poster is placed conventional to give
the audience more information and
encourage them to see the film.
Colour – The dark colours contrast
the blood red which connotes death
and danger. The darkness of the image
makes it look threatening and sinister.
The red used throughout stands out as
it is bright compared to the dark
colours used and connotes death.
Language – The use of the tagline
‘it’s not the house that’s haunted’
gives information into what the film
may be about and is threatening. The
house is an everyday setting so the
audience may be able to relate. It also
creates enigma as the audience will
want to know what is haunted and this
will encourage them to watch it.
Conventions of form – The use of the
main title is conventional for a horror film
as it tells the audience what it is called
and may hint into the storyline or the
theme of the film. The tagline is used to
entice the audience and draw them in.
The blocking bill at the bottom of is
conventional as it tells the audience more
information without being over powering.
The image is placed along the route of the
eye and will be one of the first features
that the audience look at.
Image –
The mid shot used is unsettling which is typical
for a horror film and it is used to show the
audience that the characters are distant from the
everyday setting. The image gives hints into who
may be the haunted character. It is unnerving as
the child is usually seen as vulnerable whereas
the image makes them look sinister, scary and
powerful. Which again links with the title and the
horror genre.
Mise-en-scene: The costume used in the image is
dull and looks sinister which again links with the
title and genre. The pyjamas he is wearing makes
him seem helpless and vulnerable but his eyes
tell a different story.
Layout – The layout is simple and effective.
The main heading is placed in the centre and
everything else is featured around it. The
additional information added to inform the
audience is placed at the top and bottom of
the page. The spacing of the text and images
suggests isolation and the distance from the
real world and the paranormal world. They
have also used route of the eye which allows
the audience to follow the layout and form
and to keep their attention.
Conventions of genre – The use of children is
conventional for a horror film as they are seen as
innocent and vulnerable to danger but they are
portrayed in an opposite way in horror films. The
use of a vacant/mysterious setting is conventional
as it suggests death and danger and will interest the
audience and that the house is not haunted.

4. Typography –
Sans serif font is used for the fonts in the
magazine. Its is a traditional font used
typically in this genre and has horror/thiller
connotations. It is aimed at a younger
target audience. It is placed in the top of
the poster as it is the main focus and key
for making it memorable for the audience.
The colours used catches the audiences
attention and draws them into the title and
this creates a disturbing effect. Below the
main title there is tagline which says ‘He’s
cold-blooded , mass-murdering clown!’
This is conventional for a horror film as the
message is threatening and will interest the
audience as its creates enigma and will
entice them. The font at the sides of the
poster is placed conventionally to give the
audience more information and encourage
them to see the film.
Colour – The colours used within this
magazine cover relate and link to the
image of the joker in the centre. It
creates a colour scheme and house
style.
Language – The use of the tagline
‘He’s cold blooded, mass-murdering
clown!’ gives information into what
the film may be about and is
threatening. It also creates enigma as
the audience will want to know what
is haunted and this will encourage
them to watch it. They use catchy and
memorable slogans and headlines to
catch the attention of the audience
and keep them interested.
Conventions of form – The use of the
main title is conventional for a horror film
as it tells the audience what it is called
and may hint into the storyline or the
theme of the film. The tagline is used to
entice the audience and draw them in.
The side line info is conventional as it tells
the audience more information without
being over powering. The image is placed
along the route of the eye and will be one
of the first features that the audience look
at. The hot spots catch the audiences eye.
Conventions of genre – They have used various
colours and conventions to cater for all genres
Layout – The layout is busy . The main
heading is placed in the top and everything
else is featured around it. The additional
information added to inform the audience is
placed at side lines of the page. They have
also used route of the eye which allows the
audience to follow the layout and form and
to keep their attention. They have used the
hot spots for information which are clear to
the audience and will draw them in.
Image –
The mid shot used is unsettling which is typical
for a horror film and it is used to show the
audience that the characters and setting hints
that he might get into. The character looks
sinister, scary and powerful. Which again links
with the title and the horror genre.
Mise-en-scene: The costume used in the image is
dull and looks sinister which again links with the
title and genre. His clothes link with the title and
are darker which connotes danger and mystery.

5. Image –
The long shot used is mysterious which is typical
for a thriller film and it is used to show the
audience that the characters are enigmatic. The
image gives hints into who may be the lead
character and the dominant one. It is creates
enigma as the audience will want to know more.
He is portrayed as sinister, scary and powerful.
Which again links with the title and the horror
genre.
Mise-en-scene: The costume used in the image is
dull and looks sinister which again links with the
title and genre. The costume he is wearing makes
him seem powerful but his eyes tell a different
story like he is leading and plotting something.
Layout – The layout is simple and effective.
The main heading is placed in the centre and
everything else is featured around it. The
additional information added to inform the
audience is placed towards the bottom of
the page and at the sides. They have also
used route of the eye which allows the
audience to follow the layout and form and
to keep their attention.
Conventions of genre – The use of children is
conventional for a horror film as they are seen as
innocent and vulnerable to danger but they are
portrayed in an opposite way in horror films. The
use of a vacant/mysterious setting is conventional
as it suggests death and danger and will interest the
audience and that the house is not haunted.
Conventions of form – The use of the
main title is conventional for a thriller film
as it tells the audience what it is called
and may hint into the storyline or the
theme of the film. The tagline is used to
entice the audience and draw them in.
The info at the slide lines of is
conventional as it tells the audience more
information without being over powering.
The image is placed along the route of the
eye and will be one of the first features
that the audience look at. It is eye-
catching.
Language – The use of the tagline
‘inside the ultimate head trip’ gives
information into what the film may be
about and is exciting. It doesn’t give
away hints into the setting which adds
mystery. It also creates enigma as the
audience will want to know what is
happens and this will encourage them
to watch it.
Colour – The dark colours contrast
the grey and red which connotes
danger. The darkness of the image
makes it look threatening and sinister.
The red used throughout stands out as
it is bright compared to the dark
colours used could suggest death.
Typography –
The sans serif font used for the main title is a
traditional font used typically in this genre and
has horror/thriller connotations. It is aimed at a
younger target audience. It is placed in the
centre of the poster as it is the main focus and
key for making it memorable for the audience.
The title of the magazine is very busy and
background links with the theme of the film. It
catches the audiences attention and draws
them into the title and this creates a thrilling
effect. Below the main title there is tagline
which says ‘Inside the ultimate head trip.’ This is
conventional for a thriller film as the message is
exciting and intriguing and will interest the
audience as its creates enigma and will entice
them. The info at the sides of the poster is
placed conventionally to give the audience
more information and encourage them to see
the film.