1. Conventions of a horror trailer
Emily Turner

2. Conventions of a horror trailer
Camerawork
• Extreme close-ups/close-ups
• Point of view shot
• Establishing shot
• Low-angle/High angle
• Over-the-shoulder
• Wide shot

3. Conventions of a horror trailer
Editing
• Fast paced editing
• Straight cuts
• Dip to black/Fade to black
• Fade
• Shot-reverse-shot
• Starts off slow-paced and increases when the sound does

4. Conventions of a horror trailer
Sound
• Little dialogue
• Voice-overs
• Diegetic sound e.g. footsteps
• Non-diegetic sound e.g. Intense music
• Sound effects e.g. heartbeat
• Scream
• Soundtrack that speeds up as the editing does

5. Conventions of a horror trailer
Mise-en-scene
• Low-key lighting to suggest mood of trailer
• Casual costumes to make it seem more realistic to the audience
• Props which relate to the storyline e.g. torch for camping
• Props which relate to the connotations of the genre e.g. weapon
to suggest danger
• Make-up which relates to the connotations of the genre e.g. blood
to suggest death
• Characters relatable to the audiences age

6. Conventions of a horror trailer
Themes
• Danger
• Using mystery throughout
• Adding tension throughout
• Cliff-hangers
• Stalking

7. Conventions of a horror trailer
Content
• Adventures for the characters
• Danger caused by the antagonist
• Mysterious scenes
• Tension and suspense building sequences
• Running and panic sequences

8. Conventions of a horror poster
• Using a character from the film as the main image
which is the focus for the audience
• Image foreshadows the trailers content and themes
• Using a bold font to help it stand and reflect the nature
of the trailer
• Using the colours red, white and black to follow the
connotations of the genre as to create danger and
tension
• Including conventional information such as film title,
release date and blocking bill
• Snappy slogan to attract the audience and encourage
them to watch the film
• Eye-catching features

9. Conventions of a horror magazine
• Main image which connotes with the audience through the use
of the eyes
• Using a bold font to help it stand and reflect the nature of the
trailer
• Eye-catching and interesting captions/coverlines to attract
interest from the audience
• Coverlines which are specific to the genre of the magazine
• Including incentives such as posters, clues and giveaways
• Colours which show the importance of the information
• Review articles and exclusives
• Using the colours red, white and black to follow the
connotations of the genre as to create danger and tension
• Route of the eye – organised layout to make it look more
professional and appealing to the audience