4. A Simple Recipe
• Being social isn’t new
• Goes back 150 years ago to shopkeeper days
• Small + Localized = Micro Marketing
5. Influence
• 91% say consumer reviews are the #1 aid to
buying decisions
• 87% trust a friend’s recommendation over a
critic’s review
• 3 times more likely to trust peer opinions
over advertising for purchasing decisions
• 1 word-of-mouth conversation has impact of
200 TV ads
6. Usage
• 73% of active online users read blogs
• 57% have joined a social network
• 83% have watched video clips
7. Small is Powerful
• Tweets trump television
• Facebook inspires buyers more than
newspaper FSIs
• Relationships speak louder than radio
• Advocacy beats advertising
• We’re all our own media moguls
8. Welcome to the Foodiesphere!
10 Ingredients for a Social Media Smörgåsbord
9. #10: Leverage What’s Already Out There
• Use social media personally first
• Try a variety of tools - B2C, B2B
• Be yourself, make friends, and
share
• Know what’s out there
