- StumbleUpon was founded in 2001 in Calgary by Anthony Kirlew and had 1 million registered users by 2006. It was acquired by eBay in 2007 for $75 million but was bought back by its founders and investors in 2009 for $26 million. It now has 10 million regular users and has indexed 1 million unique URLs. - StumbleUpon uses a paid advertising model with guaranteed visitors, targeting by demographics and interests, and a low cost per visit of $0.05 with no minimum spend or bidding required. - The site aims to provide personalized recommendations by learning from the sites users vote on with "thumbs up" or "thumbs down" as well as their stated interests and channels they follow

1. By:
Siddharth Yadav FT 12163
Tushar Arora FT 12168

2. Wait, do you know me..??
• 2001: Founded in Calgary by Anthony Kirlew
• 2006: 1M registered users
• 2007: Acquired by eBay at 75M
• 2009: Bought back from eBay by Founders &
Investors at 26M
• Now: 10m regular users, 1M unique URLs indexed
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3. “There is no AD”
• Paid Advertising Model
– Guaranteed Visitors
– Engaged audience (based on demographics)
– Relevant context (based on interests)
– Low cost per visit ($0.05)
– No bidding
– No minimum
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4. Am I difficult to use..??
• Every site you see is picked because of the detailed preference you
indicate in your profile.
• It gets even smarter – as you vote for sites by clicking thumps-up or
thumps-down icon.
• Look back at past stumbles
• Channels – lets you filter through various RSS feeds of popular
brands, people and websites.
• Want to be specific – use search bar
• Filtering – under “ways to stumble” – you can filter between
different mediums such as photos, videos or news.
• With time – ability to predict sites becomes positively uncanny.
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5. Finding tough to get started??
• Build a Complete Profile
– Personal Information
– Communication / Privacy settings
– StumbleUpon Content Settings
– Connecting with Facebook & Twitter
– About URL’s
– Interests
• Be a giver
• Connect with those you know
• Make great connections
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6. Our mechanics of Submitting
Content isn’t tough either!!!
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7. We have proofs too…
Real Case Study: Web Design Trends
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8. THANK YOU
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