Year Round Strategy to Draw Resources to Youth Programs throughout city

Inner city programs help
youth move through school
and into 21st
century jobs and
careers. This presentation
shows how to help those
programs attract on-going
operating resources.
Pg 1
Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net ,
See the video version at
https://youtu.be/WbuKenGB79E
Building Attention for Youth Serving Programs

This event strategy focuses on filling every high
poverty area with volunteer-based youth tutor, mentor
programs that operate during non-school hours.
While many leaders and billions of dollars focus on schools, the
Tutor/Mentor Institute, LLC focuses on the non-school hours and safe
places where youth, volunteers and extra learning are available.
Pg 2

Great Tutor/Mentor Programs Needed in
Every High Poverty Area of Chicago region
To keep kids and volunteers
connected, these resources are
needed at every tutor/mentor
program in the region … every
day of the year.
* volunteers
* public visibility
* operating dollars
* technology
* training/learning
* leadership
Chicago
region
The shaded
areas of this
map of
Chicago are
the areas of
most
concentrated
poverty.
Tutor/Mentor Connection (1993-present), Tutor/Mentor Institute, LLC (2011-present) http://www.tutormentorexchange.net , Pg 3
Does your city have a map-directory
like this? Is it used to draw
resources to youth programs?

Most programs can’t get enough resources on their
own. They need the help of many leaders.
Use personal and organizational leadership, website and communications to connect members
of your network to T/M programs in all parts of Chicago on a consistent, on-going basis, using
Internet directories as resource for finding programs. See Chicago area programs lists at
https://tutormentorexchange.net/chicago-area-program-links .
Elected
leader
college
you
faith business media
others
Every city needs leaders in every sector who take this role, not one or two high profile people.
volunteers
dollars
Talent &
technology
Pg 4
The main idea of this presentation is to show
actions that many people can take to support
program growth. YOU can do this!

Insurance
Healthcare
Arts, Culture.
Religion
Government
Education
Science,
Math
Engineering
Manufacturing
Transportation
Retailing
Wholesaling
Built environment
Engineering
Natural Resources
Agriculture
Finance, Personal &
Business Services
Hospitality
Recreation
Technology
Communications
Our strategy is to enlist volunteers and leaders from
every industry to mentor kids to careers.
Every tutor/mentor
program seeks business
partners to help in
PULLING youth To
careers
Pg 5

Use for
your
Planning.
This strategy
was
developed
from 1994 to
1996 and
followed thru
2015. It is
continued
via on-line
efforts
These slides show a flash animation created for T/MC by college
interns from South Korea. The strategy could be duplicated anywhere.
This was created as a Flash Animation, which is no longer available. The arrows on each
slide show to “Go” buttons, which open the next page on the animation. View the animation
in this video. https://youtu.be/WbuKenGB79E
Pg 6
As you view these
slides imagine how
youth in your
community could
create a similar
presentation.

This presentation was created by Daniel F. Bassill,
based on his 35 years leading two successful volunteer-
based tutor/mentor programs in Chicago along with a
17 year retail advertising career and four years serving
as a Loaned Executive for the United Way/Crusade of
Mercy in Chicago.
Bassill's advertising career at the Montgomery Ward
HQ in Chicago taught the importance of event
marketing campaigns that repeated annually, drawing
attention and customers to over 400 retail stores in 40
states. His work at the United way showed the
importance of recruiting business leaders as advocates
and “influencers”.
This is one of more than 60 PDF essays that Bassill
has created since the 1990s to communicate strategies
that support the growth of volunteer-based tutor/mentor
programs in all high poverty areas of cities like Chicago.
See them at https://tutormentorexchange.net/library
These strategies worked for me
Dan Bassill
Year-End Graduation 1970s
Dan and Leo Hall in 2015
They first me in 1973
Dan – 2023
“Haven't you had ENOUGH?”
Pg 7

Pg 8
At start of school year all tutor/mentor programs are recruiting volunteers.
The quarterly strategy
developed between
1994 and 2000,
continues to be
supported in 2021 via
on-line efforts.
Each slide shows one event in a year-round strategy intended to
draw attention, volunteers and donors.

Pg 9
Business, media, faith group communications could encourage
more volunteers to get involved in programs throughout a city.
Review event calendar at
https://tutormentorexchange.net/planning-strategies/52-calendar-of-activities
Dozens of Chicago
tutor, mentor
programs
participated in
annual recruitment
campaign

Pg 10
After volunteers have begun to get to know kids they are
looking for more ideas on what to do each week. Many
programs are still looking for more volunteers.
Conferences were held in Chicago ever six months from May 1994 to May 2015.
Read about them at https://tutormentorexchange.net/conferences-and-online-forums
Future US President
was speaker and
awards presenter at
1999 conference.

Pg 11
In February an event could be recruiting volunteers to replace those
who joined in Aug/Sept. but have not stayed involved.

Pg 12
An end-of-year event can celebrate work done during past year,
share best practices, and encourage process improvement into the
next school year.

Pg 13
As these events repeat from year to year they have greater impact.
Do you show your planning calendar on a website or blog article?
View this Planning Calendar - http://tinyurl.com/TMI-Planning-Calendar

Pg 14
This strategy can be duplicated at the individual program level, or
on a city-wide level. Do you have such a strategy?

See more “role of leaders” ideas at
https://tutormentorexchange.net/leadership-strategies
The goal of this campaign is
that a growing number of
people take the “YOU” role
and help draw attention and
resources to all youth-serving
programs in a city like
Chicago.
Pg 15

Pg 16
This map show volunteer-based tutor, mentor programs in Chicago. View at
https://tutormentor.blogspot.com/2020/02/help-youth-tutor-mentor-learning.html
Tutor/Mentor programs are needed in every high poverty area. Maps can
help leaders support the growth of such programs throughout a city.

Pg 17
A successful public awareness and resource mobilization campaign involves
many people. Everyone has a network that includes people of influence.

See this flash presentation in video at https://youtu.be/WbuKenGB79E
Pg 18
If you encourage people in your network to read http://tutormentor.blogspot.com
you help increase the number of people who support tutor/mentor programs.
Note:
tutor/mentor
program
locator no
longer
available
(2021)

Support Program Growth w/Year
Round Strategy from your
business, faith group, etc.
View the on-line forum where I coached interns
to create visualizations like the one in these
slides. http://tutormentorconnection.ning.com
Read the weekly blogs at
http://tutormentor.blogspot.com and
http://mappingforjustice.blogspot.com
Can you make these better?
I invite volunteers and interns from many places to convert these ideas to videos and
animations. Just provide attribution.
This presentation is intended to support the development of Tutor/Mentor
Connection strategies in any city where there are high concentrations of
poverty, like there is in Chicago.
Pg 19
Connect on social media. See links at
https://tutormentorexchange.net/social-media

Year Round Strategy to Draw Resources to Youth Programs throughout city

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