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How will theappearance of Smart TV/OTT platformsinfluencethe VOD market,[object Object],Andrey Kolodyuk,[object Object],Founder ofDivan.TV,[object Object],September 15, 2011,[object Object],«Television as abusiness»,[object Object],WithinKiev Media Week,[object Object]
Definitions,[object Object],According toWikipedia: ,[object Object],Smart TV (rus. Умное телевидение), or Connected TV - is a newtrendinintegration of Internet intoup-to-date TV sets and settopboxes, as well asintechnologicalsymbiosisbetweencomputers andTV sets / set topboxes, earlier named as "Connected TV", (do not confuse with Internet TV and Web TV). Newdevicessupporting Smart TV are primarytargeted tosupport ofentertainingmediainInternet, Internet-television, over the top content - OTT (by means ofsuchtechnology the content isdelivered toanyuser ofInternetdirectlythrough HTTP protocol), data-flowmedia-contentby request (engl. on-demand streaming media) andin a less degree - tosupporttraditionalmedia devices such as TV setsandreceivers ofgeneration before us. The concept Smart TV has appearedsimilarly to the concept Smart Phone, which, in its turn, has appeareddue tointegration of Internet, widgets andprogramapplicationsinup-to-datemobiletelephones.,[object Object]
Companies and operators,[object Object],GoogleTV ,[object Object],SonyInternet TV ,[object Object],Apple TV ,[object Object],Roku,[object Object],BBC Iplayer,[object Object], Netflix,[object Object], Skitter,[object Object], Daily Media,[object Object],YouViewи т.п.,[object Object],Copyright © 2011 DIVAN.TV. Allrightsreserved.,[object Object]
Mutualinterestof market,[object Object],9 mlninUkraine (35mlninRussia.) have anaccess tocableandsatellitechannels.,[object Object],ExistingIPTVproductsare limited bysmallnumber ofservicesandusers (total 1% of users in Ukraineand 2% - in Russia).  ,[object Object],Average annualincrease offee television subscriber baseinworldin 2009-2014 is evaluatedwithin 4,7%.  ,[object Object],researchesfromMultimediaResearchGroupconsider thatcontent sales volume inworldby means of OTT will count more than 11 billiondollarsin 2012. ,[object Object],InRussia,the sales volume ofSmart TV in 2014 will exceed 7 million, in Ukraine – 1 mln,[object Object]
Abroad: ,[object Object],More that 5 mlnof Ukrainians (to 8-10 mlnof Russians) liveorareonlong-term earnings abroad.,[object Object],Theirbasicneeds: ,[object Object],1) Possibilityto obtaininformationin theirnativelanguageand,[object Object],  watchdomestic, includingurban, localTV.,[object Object],2) To havepermanentconnection withrelatives, to hear and see them more frequently ideally; ,[object Object],3) To transferfundswithoutlosses of5% andmorefortransferring; ,[object Object],Copyright © 2011 DIVAN.TV. Allrightsreserved.,[object Object]
Forecast,[object Object],In 2016 video services ОТТ (over-the-top) will generate $16.4 billion. ,[object Object],VOD servicesfromoperators offee TVwill bring  $14.7 billion.,[object Object],In 20165.9 billion of views are forecasted on VOD service.,[object Object],http://www.adsmarket.com.ua/articles/research/1981/,[object Object]
Historically: ,[object Object],[object Object]
There areoperators working onNVOD.Actually, no cableoperatorin Ukrainehas rights withmajors. ,[object Object],By reason of: ,[object Object],- highentry cost (DRM, warranties);,[object Object],[object Object]
competitionwithillegalcontenton the part ofhomenetworks (Internetproviders). ,[object Object]
Copyright © 2011 DIVAN.TV. Allrights arereserved.,[object Object]
Menu consisting of 10 main services is presented to users in their TV sets,[object Object],Copyright © 2011 DIVAN.TV. Allrights arereserved.,[object Object],Collection offilmsandmusic, radioandkaraoke, VoD.,[object Object],TVandinternetchannels, programsandadvertisementsinelectronicprogramguide.,[object Object],Gamesandeducationalprograms.,[object Object],Telephony, video communication, SMS, chatandcomments.,[object Object],Electroniccommerce (order ofproducts, toures, books, discs, ticketsand so on).,[object Object],Interactivepaymentsystems.,[object Object],Socialnetworks, sitesandcommunity.,[object Object],Youtube, Picasa, Twitter, Vkontakte.,[object Object],OTT information (newsline, weather, work and so on).,[object Object],Targetadvertisement(individualized, interactive).,[object Object]
Mainservices ofDivan.TV – ТВ channels, VoD andothercontent,[object Object],Presenting ofnichechannelsand special interests channels onTV,[object Object],VoD – receiving ofexclusiverightstolocalcontent,[object Object],Co-branding ofcontent production,[object Object],Revenue sharing withcontentproviders,[object Object],Increasing ofARPU from userat the expanse ofapplication ofallDivan.TV services,[object Object],Forming ofinternalcommunity – TV users’ environment. ,[object Object],Copyright © 2011 DIVAN.TV. Allrightsreserved.,[object Object],Strategy of 1 mln. TV users in  2014 ,[object Object]
OTT offer forpossessors of rights,[object Object],[object Object]

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