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Social Media Project: Group 33
Umpires Media
Social Media Project
Group 33
Members:
Tom Ventura
Bethany Drab
Katrina Brintzenhoff
Company Overview
●  Searching to be #1
providing source for all
of the rules of the game
●  All video content
●  Same understanding for
both players and
officials
●  Building block for all
●  Easy to download onto
your smartphone and
iPad
Goals
●  Easy for all users
●  Fun for kids to learn, with
rules quizzes
●  Being the leading source
for all athletes and
officials worldwide
●  Helping the youth
●  To have less parents
getting involve with the
calls
“No competitor offers a comparable
value proposition.”
Strengths:
●  Complete rule set
●  Instant access on
demand
●  Superior quality
●  Awareness
●  Price
●  Perception
Weaknesses
●  Range of delivery
channels
●  Global interest
●  MLB endorsements
●  Product innovation
Opportunities
●  Competition
●  Lack of revenue
Threats
YOU make the Call
Consumer Behavior
Culture
●  Explained in real
time, in your
language
YOU make the Call
Consumer Behavior
Social
●  Membership group
●  Fan clubs build
community
●  Influence of family
and location
YOU make the Call
Consumer Behavior
Technology
●  Instant connection
Through your
digital device
●  Mobile apps
●  Social media
“Heavy-Knowledge”
➢  Lifelong Baseball Fans
➢  Grown up around
baseball
➢  “Older Generation”
“Light-Knowledge”
➢  Youth Baseball leagues
➢  “General Interest” in
baseball, enjoy watching
baseball
➢  Young Athletes looking
to build up knowledge
base
Customer Segmentation
➢  “Light Knowledge” is our target
market,
➢  Bulk of marketing towards,
general interest users
➢  Most willing to learn new things
about baseball
➢  “Heavy Knowledge” already have
such a broad knowledge base,
may not want to pay to learn new
things
Target Marketing
➢  No physical locations to sell
○  All virtual interaction
➢  Must have smartphone & cell service
to use app
➢  Competitors
○  Baseball-almanac.com
○  Mlb.com
○  Official-rules.org
○  UmpireTeacher.com
○  Ruleball.com
➢  Incomplete
○  Not all rules
○  Highly fragmented
➢  Inferior
○  Low quality
○  No social media use
➢  Inaccessible
○  Not easily searchable
○  Not mobile
Positioning Analysis
➢  Product
○  “You Make the Call” app
○  Rules and understanding
○  Uses Sports Information
Management System
(SIMS)
➢  Price
○  Free now
○  $4.99
➢ Place
○  iTunes AppStore
○  Google Play Store
○  Blackberry App World
○  Windows Marketplace
○  Educational Partners
○  Baseball Venues
➢  Promotion
○  Social Media
○  Representatives
○  Features MLB Players
Positioning Analysis
Marketing Mix
Marketing Strategies
●  Social media
○  Searches
○  Hashtags
○  Contests
○  Person controlling Facebook & Twitter
accounts
●  Representatives at Baseball events
○  Hand out flyers
○  Information booth
○  Games with prizes
●  Featured MLB player
Sources:
●  http://galleryhip.com/baseball-field-grass.html
●  http://downloadsquad.switched.com/2007/11/07/fans-shafted-as-major-league-baseball-revokes-
drm-licenses/
●  http://background-pictures.vidzshare.net/baseball-grass-background/wallzoa.com*wp-
content*uploads*2013*05*baseball-grass-background.jpg/

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Social Media Project: Group 33

  • 2. Umpires Media Social Media Project Group 33 Members: Tom Ventura Bethany Drab Katrina Brintzenhoff
  • 3. Company Overview ●  Searching to be #1 providing source for all of the rules of the game ●  All video content ●  Same understanding for both players and officials ●  Building block for all ●  Easy to download onto your smartphone and iPad
  • 4. Goals ●  Easy for all users ●  Fun for kids to learn, with rules quizzes ●  Being the leading source for all athletes and officials worldwide ●  Helping the youth ●  To have less parents getting involve with the calls
  • 5. “No competitor offers a comparable value proposition.” Strengths: ●  Complete rule set ●  Instant access on demand ●  Superior quality
  • 6. ●  Awareness ●  Price ●  Perception Weaknesses
  • 7. ●  Range of delivery channels ●  Global interest ●  MLB endorsements ●  Product innovation Opportunities
  • 8. ●  Competition ●  Lack of revenue Threats
  • 9. YOU make the Call Consumer Behavior Culture ●  Explained in real time, in your language
  • 10. YOU make the Call Consumer Behavior Social ●  Membership group ●  Fan clubs build community ●  Influence of family and location
  • 11. YOU make the Call Consumer Behavior Technology ●  Instant connection Through your digital device ●  Mobile apps ●  Social media
  • 12. “Heavy-Knowledge” ➢  Lifelong Baseball Fans ➢  Grown up around baseball ➢  “Older Generation” “Light-Knowledge” ➢  Youth Baseball leagues ➢  “General Interest” in baseball, enjoy watching baseball ➢  Young Athletes looking to build up knowledge base Customer Segmentation
  • 13. ➢  “Light Knowledge” is our target market, ➢  Bulk of marketing towards, general interest users ➢  Most willing to learn new things about baseball ➢  “Heavy Knowledge” already have such a broad knowledge base, may not want to pay to learn new things Target Marketing
  • 14. ➢  No physical locations to sell ○  All virtual interaction ➢  Must have smartphone & cell service to use app ➢  Competitors ○  Baseball-almanac.com ○  Mlb.com ○  Official-rules.org ○  UmpireTeacher.com ○  Ruleball.com ➢  Incomplete ○  Not all rules ○  Highly fragmented ➢  Inferior ○  Low quality ○  No social media use ➢  Inaccessible ○  Not easily searchable ○  Not mobile Positioning Analysis
  • 15. ➢  Product ○  “You Make the Call” app ○  Rules and understanding ○  Uses Sports Information Management System (SIMS) ➢  Price ○  Free now ○  $4.99 ➢ Place ○  iTunes AppStore ○  Google Play Store ○  Blackberry App World ○  Windows Marketplace ○  Educational Partners ○  Baseball Venues ➢  Promotion ○  Social Media ○  Representatives ○  Features MLB Players Positioning Analysis Marketing Mix
  • 16. Marketing Strategies ●  Social media ○  Searches ○  Hashtags ○  Contests ○  Person controlling Facebook & Twitter accounts ●  Representatives at Baseball events ○  Hand out flyers ○  Information booth ○  Games with prizes ●  Featured MLB player
  • 17. Sources: ●  http://galleryhip.com/baseball-field-grass.html ●  http://downloadsquad.switched.com/2007/11/07/fans-shafted-as-major-league-baseball-revokes- drm-licenses/ ●  http://background-pictures.vidzshare.net/baseball-grass-background/wallzoa.com*wp- content*uploads*2013*05*baseball-grass-background.jpg/