Tweakers Media Event - Digital Branding - Presentatie Jeroen de Bakker

1. Digital branding
Jeroen de Bakker
Tweakers.net
April 2010
Merken
Media &
Technologie

7. Paid media
Rationele
effecten op
korte termijn
Brand
attention
Creating
impact
Awareness

8. Apple iPod Touch Campaign

9. Paid media Owned media
Rationele
effecten op
korte termijn
Emotionele
effecten op
lange termijn
Brand
attention
Brand
engagement
Creating
impact
Building
platforms
Awareness Relation

10. Paid media Earned media Owned media
Rationele
effecten op
korte termijn
Emotionele
effecten op
korte termijn
Emotionele
effecten op
lange termijn
Brand
attention
Brand
sympathy
Brand
engagement
Creating
impact
Sparking
conversations
Building
platforms
Awareness Likeability Relation

11. Philips_vs Campaign

12. Digital branding
Merken
Media &
Technologie
Jeroen de Bakker
Tweakers.net
April 2010
@jeroedeb
jeroendebakker.nl