Career Report 2013
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Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
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Career Report 2013
- 1. Career Report 2013 07.24.13 What Millennials Really Think About Careers
- 2. Career Report 2013 Who was Involved? Buzz Marketing Group’s Career Report 2013 is based on qualitative and quantitative research involving over 500 buzzSpotters® throughout the United States during the month of June of 2013. This report is available for download at www.buzzmg.com/reports. Composed based on data from 6.05.2013 to 6.25.2013 569 Participants 9,000 Panelists 59% Female 41% Male Survey fielded online Ages 22-35 22-24 18% 25-27 18% 28-30 25% 31-35 39% What Millennials Really Think About Careers
- 3. Location Career Report 2013 What Millennials Really Think About Careers CA 10% TX 4% NY 15% FL 4% IL 9% PA 7% OH 4% GA 6% MI 5% NC 4% NJ 5% Rest of the USA 27%
- 4. Ethnicity Career Report 2013 What Millennials Really Think About Careers White 63% Black 19% Asian American 6% Hispanic 10% Mixed 2%
- 5. Marital Status Career Report 2013 What Millennials Really Think About Careers Single 24% DaSng 5% In a relaSonship 18% Married 47% Divorced 6%
- 6. Education Career Report 2013 What Millennials Really Think About Careers Bachelors Degree 77% Masters Degree 21% Ph.D 2%
- 7. Employment Career Report 2013 What Millennials Really Think About Careers Unemployed 9% Working part-‐Sme 13% Working full-‐ Sme 71% Self-‐ employed 7%
- 8. Household Income Career Report 2013 What Millennials Really Think About Careers Less than $8,000 $8,000 -‐ $33,000 $33,000-‐ $82,000 $82,000 -‐ $170,000 $170,000 -‐ $370,000 More than $370,000 I don't want to specify 1% 10% 44% 34% 8% 1% 2%
- 9. What is the single most important thing that you look for before applying for a job? Career Report 2013 What Millennials Really Think About Careers Salary PotenSal experience of the job Company culture Industry Company perks Size of the company PotenSal co-‐workers 40% 26% 18% 12% 3% 2% 1%
- 10. What is the second most important thing that you look for before applying for a job? Career Report 2013 What Millennials Really Think About Careers Salary Company culture PotenSal experience of the job Company perks Industry Size of the company PotenSal co-‐workers 38% 17% 16% 12% 10% 4% 4%
- 11. How important are the following characteristics of a job to you? Career Report 2013 What Millennials Really Think About Careers
- 12. Corporate Culture Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 65% 30% 5%
- 13. Potential Colleagues Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 53% 41% 6%
- 14. Salary Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 89% 11% 0%
- 15. Job Experience Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 80% 19% 1%
- 16. Size of the Company Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 17% 51% 32%
- 17. Size of the Industry Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 24% 49% 27%
- 18. Company Perks Career Report 2013 What Millennials Really Think About Careers Very important Somewhat important Not very important 51% 44% 5%
- 19. Which perks matter most to you? Career Report 2013 What Millennials Really Think About Careers Private concierge services Meals Maternity and paternity leave TransportaSon Discounts and free products and/or services Professional training and classes Bonuses Paid vacaSons Growth opportuniSes 9% 17% 21% 23% 31% 59% 72% 80% 85%
- 20. Which social media sites do you use to search for and apply for jobs? Career Report 2013 What Millennials Really Think About Careers Career Builder LinkedIn Monster Facebook Twicer 69% 67% 65% 37% 20%
- 21. Do you search for unlisted jobs through your personal and business networks? Career Report 2013 What Millennials Really Think About Careers Yes both Only personal networks Only business networks No neither 78% 7% 7% 8%
- 22. What resources do you use to research companies? Career Report 2013 What Millennials Really Think About Careers Google Company website Word of mouth Wikipedia 96% 88% 63% 36%
- 23. Have you ever searched for a new job while employed? Career Report 2013 What Millennials Really Think About Careers Yes 94% No 6%
- 24. What factors would cause you to leave an existing job for a new position? Career Report 2013 What Millennials Really Think About Careers Becer brand name company Becer alignment with company values Becer job Stle Becer cultural fit Higher sense of purpose More growth opportuniSes Higher salary 18% 40% 43% 49% 60% 82% 91%
- 25. Do you know what you want to do with your life? Career Report 2013 What Millennials Really Think About Careers Yes 74% Not sure yet 24% No 2%
- 26. Are you more interested in finding a job or a career? Career Report 2013 What Millennials Really Think About Careers Job 11% Career 89%
- 27. How long do/did you plan to stay at your first job out of college? Career Report 2013 What Millennials Really Think About Careers UnSl I find/ found something becer 1 year 2 years 3 to 5 years As long as possible 24% 7% 14% 23% 33%
- 28. How many different careers have you experimented with? Career Report 2013 What Millennials Really Think About Careers 0 1 2 3 4 5 More than 5 5% 22% 34% 24% 7% 3% 5%
- 29. Key Findings Millennials are interested in finding a career and stability. 89% of Millennials surveyed said they were more interested in finding a career than a job.When asked about life after college, 33% said that they plan to stay at their first job as long as possible, while 23% plan to spend at least three to five years at their first job. Only 24% of Millennials plan to stay at their first job until they find something better. Millennials are looking to grow within a company and are motivated by growth opportunities. When asked what perks matter most, 85% selected “growth opportunities”, making it the single most important perk to Millennials.When asked what factors would cause them to change their job 82% selected “growth opportunities”, only second to a “higher salray” with 91% of the votes. While cash is still king, it is not the only thing that matters to Millennials. It came as no surprise when 89% of the respondents said that their salary is “very important” to them. However, 80% also said that the job experience was “very important” them and 65% of Millennials stated that the company culture was “very important” to them. Career Report 2013 What Millennials Really Think About Careers
- 30. Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com Contact Us