2. Who was Involved?
Buzz Marketing Group’s Millennials Study
2014 is based on qualitative and
quantitative research conducted with more
than 700 buzzSpotters® throughout the
United States during the months of January
through July, 2014.This report is available
for download at www.buzzmg.com/reports.!
Composed based on data
from 1.1.2014 – 7.20.2014!
737 Participants!
3,000 Panelists!
61% Female!
39% Male!
Survey fielded online!
Ages 18-35!
18-22 ! ! ! !21%!
23-26 ! ! ! !17%!
27-31 ! ! ! !31%!
32-35 ! ! ! !31%!
What Millennials Really Think About Immigration!
Millennials Study 2014!
3. Location
What Millennials Really Think About Immigration!
Millennials Study 2014!
NY#
16%#
CA#
14%#
IL#
9%#
TX#
6%#FL#
4%#
PA#
5%#
GA#
6%#
Rest#of#USA#
40%#
4. Ethnicity
What Millennials Really Think About Immigration!
Millennials Study 2014!
White#
60%#
Black#
16%#
Asian#
American#
8%#
Hispanic#
12%#
Mixed#
4%#
5. Marital Status
What Millennials Really Think About Immigration!
Millennials Study 2014!
Single#
25%#
DaPng#
6%#
In#a#
relaPonship#
29%#
Married#
40%#
6. Education
What Millennials Really Think About Immigration!
Millennials Study 2014!
High#school#
diploma#
27%#
Associates#
Degree#
16%#
Bachelors#
Degree#
43%#
Masters#
Degree#
12%#
Doctorate#
2%#
7. Employment
What Millennials Really Think About Immigration!
Millennials Study 2014!
Unemployed#
3%#
Working#
partTPme#
13%#
Working#fullT
Pme#
53%#
SelfT
employed#
7%#
A#student#
11%#
A#fullTPme#
home#maker#
13%#
8. Household Income
What Millennials Really Think About Immigration!
Millennials Study 2014!
Less#than#
$8,000#
$8,000#T#
$33,000#
$33,000T#
$82,000#
$82,000#T#
$170,000#
$170,000#T##
$370,000#
More#than#
$370,000#
I#don't#
want#to#
specify#
11%#
17%#
39%#
18%#
2%#
1%#
12%#
9. Which political party are you a member
of or associated with?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Republican# DemocraPc# Independent#
21%#
46%#
33%#
10. I believe that the United States should ______:!
What Millennials Really Think About Immigration!
Millennials Study 2014!
reduce#immigraPon# maintain#our#current#
level#of#immigraPon#
increase#immigraPon#
56%#
32%#
13%#
11. How do you think immigration affects
our society?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Legal Immigration# Illegal Immigration#
PosiPve#
Impact#
72%#
NegaPve#
Impact#
15%#
No#
Significant#
Impact#
13%#
PosiPve#
Impact#
6%#
NegaPve#
Impact#
84%#
No#
Significant#
Impact#
10%#
12. What should happen to undocumented, illegal
immigrants living in the United States?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
They#should#be#able#to#
apply#for#ciPzenship#if#
they#meet#certain#
requirements#
They#should#be#able#to#
apply#for#legal#
residency#but#not#
become#ciPzens#
They#should#be#
deported#immediately#
42%#
18%#
40%#
13. Do you believe that
granting undocumented,
illegal immigrants, legal
status would ____?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
14. Take jobs from U.S. citizens?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Yes# No#
59%#
41%#
15. Take housing from U.S. citizens?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Yes# No#
61%#
39%#
19. Positively affect our economy?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Yes# No#
39%#
61%#
20. Do you approve or disapprove of the way President
Obama and Congress are handling the influx of
unaccompanied children at the southern border?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Approve# Disapprove# Don't#know#enough#
about#it#
11%#
61%#
28%#
21. Do you support President Obama’s request for $3.7
billion in emergency funding to help provide services
for the children and speed up deportations?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Yes# No# Don't#know#enough#
about#it#
31%#
42%#
28%#
22. Which political party do you trust to do a better job
with handling the issue of immigration?!
What Millennials Really Think About Immigration!
Millennials Study 2014!
Republican# DemocraPc# Independent#
33%#
43%#
24%#
23. Key Findings
What Millennials Really Think About Immigration!
Millennials Study 2014!
56%$of$Millennials$believe$that$the$United$States$should$reduce$
immigra:on$
72%#of#Millennials#believe#that#legal#immigraPon#posiPvely#impacts#
society#while#84%#believe#illegal#immigraPon#negaPvely#affects#it#
60%#of#Millennials#believe#that#undocumented,#illegal#immigrants#
currently#in#the#United#States#should#be#able#to#apply#to#stay#legally#
61%#Disapprove#of#the#way#the#President#and#Congress#are#handling#
the#crisis#at#the#border#
81%#believe#granPng#legal#status#to#those#who#came#here#illegally#
will#encourage#more#illegal#immigraPon#
24. Buzz Marketing Group !
132 Kings Highway East !
Suite 202!
Haddonfield, NJ 08033!
856.433.8579!
Fax: 856.520.8581!
www.buzzmg.com!
Contact Us