LessConf2011 - Pricing, Self Service, APIs and other Mating Calls of the Northern Spotted DOer
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LessConf2011 - Pricing, Self Service, APIs and other Mating Calls of the Northern Spotted DOer
- 1. Pricing, Self Service, APIs & Other Mating Calls of the Northern Spotted DOer twilio LessConf Je Lawson www.twilio.com April 30, 2011 je @twilio.com @twilio @je el
- 2. There are many types of gross simplifications & 2 Types of People in the World
- 6. Progress!
- 16. Mating Calls
- 26. No shananigans.
- 29. the DOer funnel or “Mommy, where do customers come from?”
- 30. marketing adoption funnel website visitor SIGNUP PAY! PRIVILEGED & CONFIDENTIAL
- 32. Don’t You Just LOVE that SDK? Does it come in Ruby?
- 33. Mating Calls
- 35. Enterprise DOers
- 44. marketing adoption funnel } website leads self service SIGNUP PAY! full service? Sales Team! PRIVILEGED & CONFIDENTIAL
- 46. Marketing to skeptical DOers
- 49. * Je ’s Rule of Enterprise Software “The number of people capable of buying the product is inversely proportional to the intensity of the awkward multicultural people in the photos.”
- 50. * Je ’s Rule of Enterprise Software
- 52. The Enterprise *Is Not Your Customer
- 53. @jazzychad
- 55. vs
- 58. vs
- 60. Now what?
- 61. marketing adoption funnel } website leads self service SIGNUP PAY! full service? PRIVILEGED & CONFIDENTIAL
- 62. twilio www.twilio.com @twilio Je Lawson je @twilio.com @je el