6. Använder ni ett DAM system idag?
60
50
40
30
20
10
0
Yes, we have an enterprise DAM No, we're using shared file
system servers and other less wonderful
practices
Source: CMS Wire
7. Vad är Media Asset Management?
• En del inom Digital Asset Management (DAM)
• Effektiviserar och underlättar hanteringen av digital
media för olika ändamål
• Ett strukturerat arbetssätt kring digital media
• En bred och snabbt växande bransch – många olika
segment och inriktningar
20. Marknadsfokus
Media är kärnverksamhet
(Mediebolag, etc.)
Renodlade
DAM System
Betydelse av media
Media är vitalt
(E-handelsbolag, resebolag, etc.)
Målgruppssegment
Media är viktigt
ImageVault (Produktbolag,
offentlig sektor, etc.)
EPi image, EPi filemanager, Flickr, etc.
21. Vad händer framöver?
• Hösten 2012
– Första release av ImageVault med connect för EPiServer
CMS 6
– ImageVault för EPiServer säljs och supporteras via
EPiServer
• Connect för EPiServer 7
• Migrering ifrån tidigare versioner (R2)
22. Tom Stenius Fredrik Därth
Product Manager Marknadsansvarig Meridium
@tomstenius @meridium
tom.stenius@episerver.com fredrik@meridium.se
Tack!
23. Bildreferenser
• Fairwise Trade Consultants
– http://www.fairwise.nl/media.asp?fair_id=242
– http://www.fairwise.nl/cms/fair/media/CPM_Catwalk_Miguel%20de%20Luna.jpg
• 3 Geeks and a Law Blog
– http://www.geeklawblog.com/2011/04/im-sooo-confused.html
– http://www.icis.com/blogs/asian-chemical-connections/confused.jpg
• http://static.fjcdn.com/pictures/Needle_72b838_120327.jpg
• There, I Fixed it
– http://thereifixedit.failblog.org/
– http://thereifixedit.files.wordpress.com/2011/12/white-trash-repairs-world-electrical-
outlets.jpg
• Comedy Central
– http://www.comedycentral.com/press/images/reno911/Dangle_Season_2b.jpg
24. Bildreferenser
• Sörmlands museum
– http://www.sormland.com
• Social Media Magic
– http://socialmediamagic.com/blog/outsource-inhouse-social-media-management
• Cnet News
– http://news.cnet.com/i/bto/20071106/OLPC_photo_540x360.jpg
Editor's Notes
Fredrik:Ge en kort introduktion till vad MAM är och vad det innebär att arbeta med detThe following broad categories of digital asset management systems may be distinguished:[citation needed]Brand asset management systems, with a focus on facilitation of content re-use within large organizations. Here the content is largely marketing- or sales-related, for example, product imagery, logos, marketing collateral or fonts, to give a few examples.Library asset management systems, with a focus on storage and retrieval of large amounts of infrequently changing media assets, for example in video or photo archiving.Production asset management systems focus on managing assets as they are being created for a digital media production (video game, 3D feature film, animation, visual-effects shots, etc.) They usually include work-flow and project-management features coupled with the storage, organization and revision control of frequently changing digital assets.
Vi behöver antingen ta bort en av dessa diagram eller tydliggöra vad respektive diagram förmedlar.Rapport - The Marketersguidtojustifyinginvestments in Digital Asset ManagementAberdeen Group = Business Intelligence research företag
Real Story Group - The Digital & Media Asset ManagementEvaluation Report (Real Story Group is a content technology analyst firm)Streamline tasks, increase productivity with creation of new assets, add more time for creative activities, and increase accessibility for repurposing existing assets.Reduce costs of manual tasks, eliminate redundant work, cut costs of covering up errors from asset misuse, lower cost of consumables (print, CDs, shipping) and reduce internal IT infrastructure costs.Spending less on stock photopurchasesDecreasedlicensingfees or finesSelling or licensing asset collectionsAvoiding print overrunsSpending less on desktop software and hardware upgradesDAM-enabled infrastructure creates business agility with the ability to quickly repurpose digital content and media services to new markets and new business opportunities. Gain a competitive advantage with reduced time-to-market and lower development costs of digital media products or marketing communications.Eliminate the risk a brand faces from the distribution and publishing of outdated, unreleased or inaccurate product photos
SaaS – meraskalbartochanpassningsbart, du betalarfördet du behöverförtillfället. Up ´n running fortare, mindretidför implementation och installationMany asset managers wish to distribute end products via the web, and thus have abusiness need to merge these two technologies, making this an easier bridge to cross (Mångaanvänder sin webbplatssom den primäraellersekundärasäljkanalen). Man vill ha en brygga integration mellan WCM och DAM. (Allaovan I Realstory)With limited budgets available, we would expect many users to start making use of commodity services such as Box.net to provide them solutions which while they are not pure DAM, are good enough to provide what they require. the price advantage will present a compelling proposition. DAM newsWe expect to see RFPs being released with long lists of requirements that compete with each other and vendors who are asked to participate in them may be frustrated by multiple rounds of proposals, demonstrations and requirements that don’t go anywhere in 2012. Begränsadebudgetarochstramatider (DAM news)
Bättre möjlighet att stärka varumärketUnderlättar distribution av tillgångarAccess till den centrala lagringsytan (ImageVault) direkt ifrån EPiServers redaktörsläge. (Flera sajter kan gå emot samma plattform)Flexibel användning av media (bilder och filmer) på EPiServer baserade webbplatser – Reducerar kunskapskraven på redaktörernaBättre möjlighet att styra användningen av media Större möjlighet till enhetlighet Öka användningsfrekvensenPartner behöver lägga mindre tid på utveckling och implementation av bild- och filmrelaterade lösningar