12 trends for 2012, scoutted by Twin Partners: Business, Society, Luxury, High-Tech, Environment, Tourism, Prospective.

1. 12 trends
for 2012
Business & Society in 2012
by Twin Partners ©
http://www.twin-partners.fr

2. The Re-enchanted
Company
In 2012, companies will be re-enchanted.
• Production of ideas and knowledge will be
collaborative and will represent the new
customer added-value;
• Individual creativity will be
attracted, developed, evaluated, and
rewarded;
• Harmony, multigenerational
interaction, diversity, and collaborative work
will be promoted;
• Management will be closer, empathetic, and
driven by communications and knowledge
sharing.
Scoutted on July 30th, 2009
Twin Partners ©

3. Inter-Gen.
Transmission of knowledge between
generations will drive the 2012-
reenchanted company.
• Tutoring will be conventional and
asking for a transfer of knowledge from
the Seniors to the Juniors;
• And "inverted" within forward-thinking
companies. There, the Juniors will teach
the Seniors the art of new technologies
or foreign languages.
Scoutted on May 20th, 2011
Twin Partners ©

4. Customer is
King.
By 2012, IT spending dedicated to
e-customers will increase by 50%
compared with 2008.
Scoutted on February 18th, 2009
Twin Partners ©

5. Mobile China.
In 2010, China represents 800
million mobile subscribers and
380 million Internet users.
In 2012, "China Mobile" will have
a billion mobile users… predicting
a change in the
telecommunications world.
Scoutted on May 20th, 2010
Twin Partners ©

6. My smartphone in
2012: an open-
window to the world
The most commonly used applications will
be the ones that will help:
• Transfer money;
• Access local services;
• Search the web;
• Surf the internet via mobile;
• Monitor our health thanks to e-health.
Scoutted on November 23th, 2009
Twin Partners ©

7. Interactive
City.
In 2012 a revolution will take place in our urban
environment thanks to:
• Multimedia terminals and information panels
with augmented reality helping enhance the
city cultural heritage;
• Mobility-assistance devices;
• Integrated and multifunction equipment
such as new passenger shelters and next gen
multimedia kiosks;
• Intelligent and interactive store windows for
the new consum'actors.
Scoutted on June 8th, 2011
Twin Partners ©

8. Shopping of
the future.
In 2012, our way of shopping will be
transformed and will welcome:
• Store-staging and geo-location;
• Personalised self-scanning;
• Cross-selling;
• Payment without contact;
• E-commerce, m-commerce, and f-
commerce as introduced in 2011.
Scoutted on June 27th, 2011
Twin Partners ©

9. To be colorblock
or not.
Bright colors will always be the
queens of catwalks in 2012.
Among them, yellow will triumph
and play from hot to cold, to stick
to our very feelings and moods.
Scoutted on June 10th, 2011
Twin Partners ©

10. 2012 will be spa.
2012 will be slow.
New trends for 2012 announced a smooth
year with its:
• On-demand coaching and beauty
sessions by phone, email or Internet
further to your spa time;
• “Cooking & spa” or “spa, wine &
gastronomy” offering local products
tasting and daily dose of spa.
Scoutted on December 23th, 2011
Twin Partners ©

11. Pure Luxury.
In 2012 luxury will be extraordinary
elegant, confidential, authentic, intim
ate and bespoke, friendly and
attentive.
High-tech
sophistication, multisensoriality, color
therapy and well-being will punctuate
the lives of happy residents.
Luxury will be about style and unique
spirit made for very special people.
Scoutted on April 12th, 2010
Twin Partners ©

12. It‟s a green
green world.
In 2012, wildness and nature will
be back to give our gardens and
homes a lush, wild, and intact
touch.
Home sweet home will be a
respecful green, green world.
Scoutted on December 9th, 2010
Twin Partners ©

13. Foreign
flavours.
In 2012, our papillas will travel
from East to West, from
sophistication to nomadism.
Goulash with paprika and
cabbage, freshly made
noodles, Indian street food, and
Peruvian cuisine will be on the
menu.
Scoutted on November 11th, 2011
Twin Partners ©

14. About
 Twin Partners is Estelle Kupiec &  „12 trends for 2012‟ is Twin
Nathalie Kupiec brand. Partners‟ 2012 trend book.
 From 2007, Twin Partners tends  It is the quintessence of trends
to provide a new perspective scoutted by Twin Partners from
on today Societies and
Organizations to think the ones 2009 to 2011.
of tomorrow.  „12 trends for 2012‟ is
 Unique, Twin Partners accessible:
references more than 400  Online on http://www.twin-
publications covering 7 main partners.fr or on slideshare
intelligence themes: http://www.slideshare.net/twinp
Business, Society, Luxury, High- artners
Tech, Environment, Tourism, an  Or via email for a more-
d Prospective. detailed view: contact@twin-
 http://www.twin-parners.fr partners.fr
Twin Partners ©