2. ๏จ In December 1995, ATV Music Publishing was
merged with Sony and renamed Sony/ATV
Music Publishing. The company became the
second largest music publisher in the
world, owning the rights to songs by The
Beatles, Elvis Presley, Eminem, Bob Dylan, and
Willie Nelson. The value of Sony/ATV Music
Publishing has varied in reports. Industry
experts have estimated the company to be
worth as much as $1.5 billion.
3. ๏จ Sony Creative Software is an example of
convergence as well as synergy as it provides the
industry-leading tools for enterprise-level, Blu-ray
Disc authoring: Blu-code encoder, Blu-
printsoftware, and on-Q Create for Blu-ray Java.
The companyโs customers span the globe and
include professionals in the film, television, video
game, and recording industries, as well as
students, educators, and hobbyists.
๏จ Sony Creative Software inspires artistic expression
with its award-winning line of products for digital
video, audio, and music production, as well as
industry-leading technology for DVD production
and Blu-ray Discโข authoring.
4. ๏จ ATV Music Publishing and Pye Records held
contracts with many US companies which
allowed them to manufacture and distribute
records in the UK.
5. ๏จ Retailers and distributors who participate in
the Sony Retailer Network sell factory-
authorized Sony products, receive product
training from Sony and offer Sony promotions;
this is an example of convergence.
6. ๏จ JLS were used to promote the advert for the
Nintendo Wii; this is a form of synergy.
๏จ http://www.youtube.com/watch?v=u5PE_Eq
LfxM
๏จ This works because both the band and the
console are aimed at similar age groups.
๏จ Sony used product placement in the new
Resident Evil film.
๏จ http://www.guardian.co.uk/film/filmblog/2
012/jan/25/sony-resident-evil-retribution
7. ๏จ The audience gets access to Sonyโs music via:
๏จ Youtube
๏จ iTunes
๏จ Radio
๏จ Amazon.co.uk / Ebay / Play.co.uk etc.
๏จ Music shops / supermarkets
๏จ Phone / iPod apps
8. ๏จ Syco owned by Sony have come together with
Durex to promote safe sex by using JLS
branded condoms.
๏จ This is a form of synergy as the two companies
have created a new range of individual
coloured condoms.
๏จ One Direction have also promoted their band
by having their own dolls; this helps distribute
their music.
