Mahalo CEO Jason Calacanis Keynote at OMMA Hollywood 2009

1. Advertising, Riots,
Twitter, Facebook and
the Depression.
What’s Going On...
(oh what’s going on)
Tuesday, March 24, 2009

2. “Once every 100 years
media changes”
Tuesday, March 24, 2009

3. Actual Facebook Advertising
Tuesday, March 24, 2009

4. Applied Semantics' products are based
on its patented CIRCA technology,
which understands, organizes, and
extracts knowledge from websites and
information repositories in a way that
mimics human thought and enables
more effective information retrieval. A
key application of the CIRCA
technology is Applied Semantics'
AdSense product that enables web
publishers to understand the key
themes on web pages to deliver highly
relevant and targeted advertisements.
Gil Elbaz
http://www.google.com/press/pressrel/applied.html
Tuesday, March 24, 2009

5. The Most Powerful Advertising
Medium Ever Created
Tuesday, March 24, 2009

6. =
Stephen Hits On Girls
http://www.flickr.com/photos/maveric2003/32471025/
Tuesday, March 24, 2009

7. =
Blogger Dinner in Tokyo
Tuesday, March 24, 2009

8. =
Phone Book
http://www.flickr.com/photos/recyclethis/186838960/
Tuesday, March 24, 2009

9. =
+
Tuesday, March 24, 2009

10. Don’t cry for me...
Tuesday, March 24, 2009

11. Tuesday, March 24, 2009

12. Tuesday, March 24, 2009

13. 50% of advertising must move to
measurable (currently in low 20%)
Tuesday, March 24, 2009

14. What to worry about...
Tuesday, March 24, 2009

15. Tuesday, March 24, 2009

16. Smart People: 12-20%
Tuesday, March 24, 2009

17. Chance of Civil Unrest in USA: 20%
Tuesday, March 24, 2009

18. Obligatory Twitter Slides
Tuesday, March 24, 2009

19. The New Superbowl Advertisement
Tuesday, March 24, 2009

20. Very real numbers
Tuesday, March 24, 2009

21. The Superbowl Twitter Suggested
• 100 Million World Wide • Two Years, $250,000
Viewers • 7 million potential followers
• 50% see it = 50,000,000 • 5 million subscribe
• 30 Seconds • 2.5M remain subscribed
• $3,000,000 cost + $1M • 1% click weekly
production = $4m • 100k monthly visits
• $4m • 3.6m over three years
• .08 a view • .07 a view (on a webpage)
• You own: press release • You Own: Mailing list with
millions of subscribers.
Tuesday, March 24, 2009

22. Tuesday, March 24, 2009

23. Tuesday, March 24, 2009

24. The Future of
(Re) Search
(according to me)
((and the folks in Korea))
Tuesday, March 24, 2009

25. Basic
content
(i.e. facts) is
30% of the
solution
Tuesday, March 24, 2009

26. Knowledge Exchange (aka
Q&A) is 30% of the solution
Tuesday, March 24, 2009

27. Search (social, algorythmic or human)
is 30% of the solution.
Tuesday, March 24, 2009

28. Twitter
Search is
5-10% of the
solution.
Tuesday, March 24, 2009

29. Tuesday, March 24, 2009

30. Tuesday, March 24, 2009

31. Tuesday, March 24, 2009

32. Time to take the gloves off
Tuesday, March 24, 2009

33. Your Facebook session brought to you by Wolverine
Want to skip advertisements? Join Facebook Pro
Tuesday, March 24, 2009

34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and
receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans)
Tuesday, March 24, 2009