SlideShare una empresa de Scribd logo
1 de 121
Descargar para leer sin conexión
Designing the
Search Experience
BY TYLE R TATE
1. Key concepts
2. Design solutions
Key Concepts1
1. User expertise
2. Information needs
3. Stages of information seeking
4. Context
Domain expert
Domain novice
Technical novice Technical expert
Domain expert
Technical novice
Domain expert
Technical expert
Domain novice
Technical novice
Domain novice
Technical expert
Domain expert
Technical novice
Domain expert
Technical expert
Domain novice
Technical novice
Domain novice
Technical expert
http://boxesandarrows.com/novices-orienteer-experts-teleport/
❖ How familiar are your users with your particular subject
matter?
❖ Is there a big gap in subject-matter expertise among
your users?
❖ How tech-savvy are your users?
❖ Is there a big gap in their technical expertise?
Casual Lookup Learn Investigate
Informational Geographic Personal Info Transactional
Search
Motive
Search Type
Casual Lookup Learn Investigate
Info
Geographic
Personal
Info
Transaction
Price
Comparison
Acting on
Notifications
Online
Shopping
Product
Monitoring
Trivia
Window
Shopping
Information
Gathering
Research
Directions
Friend
Check-ins
Local Points
of Interest
Travel
Planning
Checking
Calendar
Checking
Messages
Situation
Analysis
Lifestyle
Planning
http://tinyurl.com/InfoNeedMatrix
❖ What motivates people to use your search
application?
❖ Do they want to quickly lookup a simple fact, or are
they more interesting in digging deep? Or do they
just want to kill time?
❖ What types of searches do your users want to
perform?
❖ Does your current search application effectively
facilitate the user’s search motive and type?
Initiation
Initiation Selection
Initiation Selection Exploration
Initiation Selection Exploration Formulation
Initiation Selection Exploration Formulation Collection
Initiation Selection Exploration Formulation Collection Action
Initiation Selection Exploration Formulation Collection Actionhttp://alistapart.com/article/the-ux-of-learning
❖ At what phases of the information seeking process
do users want you use your search application?
❖ What stages of the information seeking process does
your search application currently facilitate?
❖ Is there more you could do to engage users earlier in
the process?
Task
Physical
PersonalSocial
Environ
Design Solutions2
1. Entering the query
2. Displaying results
3. Faceted navigation
Entering the query
SortSearch...In the navigation
bar
Sort
Search...
In a secondary
toolbar
SortSearch...Via a pull-to-
reveal gesture
Sort
Search...
Via a pull-to-
reveal gesture
Sort
Search...
Via a pull-to-
reveal gesture
Sort
Search...
Via a pull-to-
reveal gesture
Location
Audio
Visual
Drawing
Autocomplete
Autocomplete
Autosuggest
Autosuggest
Instant results
Instant results
Autocomplete, autosuggest, and instant results
Displaying results
List
Grid
Map
Augmented
Reality
Segmented
control in a
toolbar
List MapMap Images
Search...
Segmented
control
centered in the
navigation bar
List MapMap Images
Single button in
the navigation
bar
Search... Map
Faceted navigation
Vertical
Horizontal
Hybrid
Closed by default
Open by default
Hybrid
Standard links
Checkboxes
Custom controls (sliders)
Custom controls (color picker)
Standard links
Instant update
Instant update
Two-stage multi-facet selection
Two-stage single-facet selection
Inline breadcrumbs
Vertical breadbox
Horizontal breadcrumbs
Inline controls
Inline controls
Best Match Price Date
Best Match Price Date
New Refurb. Used Broken
Refine
Sort by
Narrow by
Category Acoustic
Seller
Price
Buying Formats
Location
Dedicated
refinement
screen
Dedicated refinement screens
Best Match Price DateRefineGuitarButton in the
navigation bar
Best Match Price DateRefineGuitarBest Match Price Date
Best Match Price Date
Best Match Price Date
New Refurb. Used Broken
Refine
Sort by
Narrow by
Price
RefineSearch...Button in the
navigation bar
Best Match Price DateRefineSearch...Best Match Price Date
Best Match Price Date
New Refurb. Used Broken
Refine
Sort by
Narrow by
Category Acoustic
Seller
Price
Buying Formats
Location
Done
Button in the
navigation bar
Button in the navigation bar
Gesture
Best Match Price DateRefine
Used Broken
Acoustic
Gesture
Best Match Price Date
New Refurb. Used Broken
Narrow by
Category Acoustic
Seller
Price
Buying Formats
RefineGesture
Button or gesture
Button and popover
Designing the
Search Experience
BY TYLE R TATE

Más contenido relacionado

Destacado

Search Tasks, Proactive Search & Digital Assistants
Search Tasks, Proactive Search & Digital AssistantsSearch Tasks, Proactive Search & Digital Assistants
Search Tasks, Proactive Search & Digital AssistantsRishabh Mehrotra
 
wayfinding as a restrictive information behaviorin computer game space
wayfinding as a restrictive information behaviorin computer game spacewayfinding as a restrictive information behaviorin computer game space
wayfinding as a restrictive information behaviorin computer game spacevizualizer
 
Personal Knowledge Management2009 12 16
Personal Knowledge Management2009 12 16Personal Knowledge Management2009 12 16
Personal Knowledge Management2009 12 16Kai Wu
 
Designing Mobile Search, NYC Edition
Designing Mobile Search, NYC EditionDesigning Mobile Search, NYC Edition
Designing Mobile Search, NYC EditionTyler Tate
 
Crema.co Pitch Deck
Crema.co Pitch DeckCrema.co Pitch Deck
Crema.co Pitch DeckTyler Tate
 
Your Browsing Behavior for a ! Big Mac: Economics of Personal Information Online
Your Browsing Behavior for a ! Big Mac: Economics of Personal Information OnlineYour Browsing Behavior for a ! Big Mac: Economics of Personal Information Online
Your Browsing Behavior for a ! Big Mac: Economics of Personal Information OnlineGabriela Agustini
 
Designing one information literacy website for many types of information seek...
Designing one information literacy website for many types of information seek...Designing one information literacy website for many types of information seek...
Designing one information literacy website for many types of information seek...IL Group (CILIP Information Literacy Group)
 
Information Behavior: Theories, Models & Studies (20091208)
Information Behavior: Theories, Models & Studies (20091208)Information Behavior: Theories, Models & Studies (20091208)
Information Behavior: Theories, Models & Studies (20091208)Charles (XXC) Chen
 
Social impacts information technology
Social impacts information technologySocial impacts information technology
Social impacts information technologyRimple Darra
 

Destacado (12)

Search Tasks, Proactive Search & Digital Assistants
Search Tasks, Proactive Search & Digital AssistantsSearch Tasks, Proactive Search & Digital Assistants
Search Tasks, Proactive Search & Digital Assistants
 
wayfinding as a restrictive information behaviorin computer game space
wayfinding as a restrictive information behaviorin computer game spacewayfinding as a restrictive information behaviorin computer game space
wayfinding as a restrictive information behaviorin computer game space
 
Personal Knowledge Management2009 12 16
Personal Knowledge Management2009 12 16Personal Knowledge Management2009 12 16
Personal Knowledge Management2009 12 16
 
Wayfinding 2015
Wayfinding 2015Wayfinding 2015
Wayfinding 2015
 
Information As...
Information As...Information As...
Information As...
 
Designing Mobile Search, NYC Edition
Designing Mobile Search, NYC EditionDesigning Mobile Search, NYC Edition
Designing Mobile Search, NYC Edition
 
Crema.co Pitch Deck
Crema.co Pitch DeckCrema.co Pitch Deck
Crema.co Pitch Deck
 
Exploring Users’ Information Behavior in Social Networks
Exploring Users’ Information Behavior in Social NetworksExploring Users’ Information Behavior in Social Networks
Exploring Users’ Information Behavior in Social Networks
 
Your Browsing Behavior for a ! Big Mac: Economics of Personal Information Online
Your Browsing Behavior for a ! Big Mac: Economics of Personal Information OnlineYour Browsing Behavior for a ! Big Mac: Economics of Personal Information Online
Your Browsing Behavior for a ! Big Mac: Economics of Personal Information Online
 
Designing one information literacy website for many types of information seek...
Designing one information literacy website for many types of information seek...Designing one information literacy website for many types of information seek...
Designing one information literacy website for many types of information seek...
 
Information Behavior: Theories, Models & Studies (20091208)
Information Behavior: Theories, Models & Studies (20091208)Information Behavior: Theories, Models & Studies (20091208)
Information Behavior: Theories, Models & Studies (20091208)
 
Social impacts information technology
Social impacts information technologySocial impacts information technology
Social impacts information technology
 

Similar a Designing the search experience by tyler tate : twigkit

Search & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - CuevaSearch & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - CuevaAmy Cueva
 
Information Architecture in Real Life - Part I
Information Architecture in Real Life - Part IInformation Architecture in Real Life - Part I
Information Architecture in Real Life - Part IAre Halland
 
2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps
2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps
2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and AppsGIS in the Rockies
 
Devcon 2013: Understanding Search Behavior
Devcon 2013: Understanding Search BehaviorDevcon 2013: Understanding Search Behavior
Devcon 2013: Understanding Search BehaviorKelley Howell
 
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Chris Corak
 
Usable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User ExperienceUsable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User ExperienceRandall Snare
 
Spread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying ContentSpread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying ContentAdam Polansky
 
The World of Measurement and Analytics
The World of Measurement and AnalyticsThe World of Measurement and Analytics
The World of Measurement and AnalyticsJarred Cinman
 
Information Architecture in Real Life - Part II
Information Architecture in Real Life - Part IIInformation Architecture in Real Life - Part II
Information Architecture in Real Life - Part IIAre Halland
 
Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...Bridgeline Digital
 
IA breakfast briefing apr12 upload
IA breakfast briefing apr12 uploadIA breakfast briefing apr12 upload
IA breakfast briefing apr12 uploadRoss Philip
 
The Importance of Analyzing Your Audience in Strategic Nonprofit Web Design
The Importance of Analyzing Your Audience in Strategic Nonprofit Web DesignThe Importance of Analyzing Your Audience in Strategic Nonprofit Web Design
The Importance of Analyzing Your Audience in Strategic Nonprofit Web Designguidecreative
 
Project Panorama: vistas on validated information
Project Panorama: vistas on validated informationProject Panorama: vistas on validated information
Project Panorama: vistas on validated informationEric Sieverts
 
Search Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCSearch Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCWIKOLO
 
Online navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptxOnline navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptxmakoycampos
 
Online navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptxOnline navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptxmakoycampos
 
Search&Filter Interface Round Up by Amy Cueva, Mad Pow
Search&Filter Interface Round Up by Amy Cueva, Mad PowSearch&Filter Interface Round Up by Amy Cueva, Mad Pow
Search&Filter Interface Round Up by Amy Cueva, Mad PowUIDesign Group
 
Smashing SIlos: UX is the New SEO
Smashing SIlos: UX is the New SEOSmashing SIlos: UX is the New SEO
Smashing SIlos: UX is the New SEOBrightEdge
 

Similar a Designing the search experience by tyler tate : twigkit (20)

Search & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - CuevaSearch & Filter Interface Round Up - Usability Marathon - Cueva
Search & Filter Interface Round Up - Usability Marathon - Cueva
 
Information Architecture in Real Life - Part I
Information Architecture in Real Life - Part IInformation Architecture in Real Life - Part I
Information Architecture in Real Life - Part I
 
2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps
2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps
2018 GIS in Recreation: The Latest Trail Technology Crowdsourcing Maps and Apps
 
Devcon 2013: Understanding Search Behavior
Devcon 2013: Understanding Search BehaviorDevcon 2013: Understanding Search Behavior
Devcon 2013: Understanding Search Behavior
 
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO"
 
Usable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User ExperienceUsable Language | How Content Shapes The User Experience
Usable Language | How Content Shapes The User Experience
 
Spread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying ContentSpread it, Split it & Stack it - 3 Methods for Qualifying Content
Spread it, Split it & Stack it - 3 Methods for Qualifying Content
 
The World of Measurement and Analytics
The World of Measurement and AnalyticsThe World of Measurement and Analytics
The World of Measurement and Analytics
 
Information Architecture in Real Life - Part II
Information Architecture in Real Life - Part IIInformation Architecture in Real Life - Part II
Information Architecture in Real Life - Part II
 
Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...Steer intent, drive behavior, improve web traffic with web content management...
Steer intent, drive behavior, improve web traffic with web content management...
 
IA breakfast briefing apr12 upload
IA breakfast briefing apr12 uploadIA breakfast briefing apr12 upload
IA breakfast briefing apr12 upload
 
The Importance of Analyzing Your Audience in Strategic Nonprofit Web Design
The Importance of Analyzing Your Audience in Strategic Nonprofit Web DesignThe Importance of Analyzing Your Audience in Strategic Nonprofit Web Design
The Importance of Analyzing Your Audience in Strategic Nonprofit Web Design
 
Project Panorama: vistas on validated information
Project Panorama: vistas on validated informationProject Panorama: vistas on validated information
Project Panorama: vistas on validated information
 
Understanding Search
Understanding SearchUnderstanding Search
Understanding Search
 
Search Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCSearch Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYC
 
Online navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptxOnline navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptx
 
Online navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptxOnline navigation Module 3 lesson.pptx
Online navigation Module 3 lesson.pptx
 
Search&Filter Interface Round Up by Amy Cueva, Mad Pow
Search&Filter Interface Round Up by Amy Cueva, Mad PowSearch&Filter Interface Round Up by Amy Cueva, Mad Pow
Search&Filter Interface Round Up by Amy Cueva, Mad Pow
 
Smashing SIlos: UX is the New SEO
Smashing SIlos: UX is the New SEOSmashing SIlos: UX is the New SEO
Smashing SIlos: UX is the New SEO
 
Alberto abisso
Alberto abissoAlberto abisso
Alberto abisso
 

Más de Tyler Tate

Juke: The Office Jukebox
Juke: The Office JukeboxJuke: The Office Jukebox
Juke: The Office JukeboxTyler Tate
 
Rideshare: Improving Surge
Rideshare: Improving SurgeRideshare: Improving Surge
Rideshare: Improving SurgeTyler Tate
 
Information Wayfinding: The Future of Search
Information Wayfinding: The Future of SearchInformation Wayfinding: The Future of Search
Information Wayfinding: The Future of SearchTyler Tate
 
Cross channel 2
Cross channel 2Cross channel 2
Cross channel 2Tyler Tate
 
Information seeking
Information seekingInformation seeking
Information seekingTyler Tate
 
Designing Cross-Channel Experiences
Designing Cross-Channel ExperiencesDesigning Cross-Channel Experiences
Designing Cross-Channel ExperiencesTyler Tate
 
Designing Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt EditionDesigning Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt EditionTyler Tate
 
Designing Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search EventDesigning Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search EventTyler Tate
 
The Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the webThe Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the webTyler Tate
 
Cognitive Content Strategy
Cognitive Content StrategyCognitive Content Strategy
Cognitive Content StrategyTyler Tate
 
Designing the Holistic Search Experience
Designing the Holistic Search ExperienceDesigning the Holistic Search Experience
Designing the Holistic Search ExperienceTyler Tate
 
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011Tyler Tate
 
Designing a Modern CRM
Designing a Modern CRMDesigning a Modern CRM
Designing a Modern CRMTyler Tate
 
From Lookup to Learning
From Lookup to LearningFrom Lookup to Learning
From Lookup to LearningTyler Tate
 
From Pattern to Component
From Pattern to ComponentFrom Pattern to Component
From Pattern to ComponentTyler Tate
 
Dealing with Diverse Data
Dealing with Diverse DataDealing with Diverse Data
Dealing with Diverse DataTyler Tate
 
The Scent of Search, Take 2
The Scent of Search, Take 2The Scent of Search, Take 2
The Scent of Search, Take 2Tyler Tate
 
The Story for Complexity
The Story for ComplexityThe Story for Complexity
The Story for ComplexityTyler Tate
 
The Scent of Search
The Scent of SearchThe Scent of Search
The Scent of SearchTyler Tate
 
A History Of Colour
A History Of ColourA History Of Colour
A History Of ColourTyler Tate
 

Más de Tyler Tate (20)

Juke: The Office Jukebox
Juke: The Office JukeboxJuke: The Office Jukebox
Juke: The Office Jukebox
 
Rideshare: Improving Surge
Rideshare: Improving SurgeRideshare: Improving Surge
Rideshare: Improving Surge
 
Information Wayfinding: The Future of Search
Information Wayfinding: The Future of SearchInformation Wayfinding: The Future of Search
Information Wayfinding: The Future of Search
 
Cross channel 2
Cross channel 2Cross channel 2
Cross channel 2
 
Information seeking
Information seekingInformation seeking
Information seeking
 
Designing Cross-Channel Experiences
Designing Cross-Channel ExperiencesDesigning Cross-Channel Experiences
Designing Cross-Channel Experiences
 
Designing Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt EditionDesigning Mobile Search — Frankfurt Edition
Designing Mobile Search — Frankfurt Edition
 
Designing Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search EventDesigning Search - Presented at Ovum's Enterprise Search Event
Designing Search - Presented at Ovum's Enterprise Search Event
 
The Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the webThe Dao of Learning: How content strategy supports learning on the web
The Dao of Learning: How content strategy supports learning on the web
 
Cognitive Content Strategy
Cognitive Content StrategyCognitive Content Strategy
Cognitive Content Strategy
 
Designing the Holistic Search Experience
Designing the Holistic Search ExperienceDesigning the Holistic Search Experience
Designing the Holistic Search Experience
 
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
From Lookup to Learning: Search as a Long-term Activity – ECIR 2011
 
Designing a Modern CRM
Designing a Modern CRMDesigning a Modern CRM
Designing a Modern CRM
 
From Lookup to Learning
From Lookup to LearningFrom Lookup to Learning
From Lookup to Learning
 
From Pattern to Component
From Pattern to ComponentFrom Pattern to Component
From Pattern to Component
 
Dealing with Diverse Data
Dealing with Diverse DataDealing with Diverse Data
Dealing with Diverse Data
 
The Scent of Search, Take 2
The Scent of Search, Take 2The Scent of Search, Take 2
The Scent of Search, Take 2
 
The Story for Complexity
The Story for ComplexityThe Story for Complexity
The Story for Complexity
 
The Scent of Search
The Scent of SearchThe Scent of Search
The Scent of Search
 
A History Of Colour
A History Of ColourA History Of Colour
A History Of Colour
 

Designing the search experience by tyler tate : twigkit