Every H-Rep (highly specialized expert) needs an E-Rep (electronic representative) to help leverage their knowledge and expertise. An E-Rep enhances the H-Rep's reputation by continuously learning new information and demonstrating the H-Rep's skills online. This helps the E-Rep attract more prospects and customers by establishing the H-Rep as a valuable knowledge source. When an E-Rep effectively shares the H-Rep's applicable knowledge through online tools, it allows the H-Rep to reach more people and teach more, ultimately building credibility and generating new opportunities.