SlideShare una empresa de Scribd logo
1 de 13
Logo Design
What Makes a Good Logo?
Iconic Logos have 5 important
design elements. They are:
1.
2.
3.
4.

Describable
Memorable
Effective without colour
Scalable i.e. work when just two
centimetres in size
5. Relevant to the industry in question
Types of Logo
• Wordmark logo – mainly uses text; although, other design
elements might be included e.g. Coca-Cola

• Lettermark logo – consists of initials or abbreviations e.g. IBM
(Internation Business Machines)

• Brandmark logo – a simple graphic symbol that represents
the company in an abstract way e.g. Apple

• A combination mark logo – combines text and a
symbol e.g. Hungry Jack’s
Wordmark logos mainly uses text; although,
other design elements might be included
1885 version of the logo. The Coca-Cola logo was first
advertised in the Atlanta Journal in 1915 and also
appeared on the display of Pemberton’s pharmacy.

The Coca-Cola logo was registered as a trademark in 1887 and
has since then become the brand’s corporate identity.
Lettermark logo – consists of initials or abbreviations

1924 version
of the logo

1948-56

1972

1956
Brandmark logo – a simple graphic symbol that
represents the company in an abstract way e.g.
Apple

The first Apple logo 1976
A combination mark logo – combines text and a
symbol e.g. Hungry Jack’s

1969 version of
the logo

New version of the logo
Which Logo Type to Use?
Wordmark Logo Design
• The company is not very well known and you want to promote
the name of the company to a wider audience

 
Lettermark logo Design
• Your company name is already known by some people,
which means you have time to teach consumers to recognise
your logo
Brandmark Logo Design
• You need a distinct symbol to put on your product
• Your company name is well know enough that you
can afford to teach people to recognise your logo
A combination mark Logo Design
• Your name is reasonably distinctive but not (yet) a household
word.
• You want to include both words and an image in your logo
Task
• View tutorial logo design tutorial
• Design poster, web logo, letter head
• Explain your design choices

Más contenido relacionado

La actualidad más candente

How To Find Your Typeface?
How To Find Your Typeface? How To Find Your Typeface?
How To Find Your Typeface? DesignMantic
 
Designing a logo
Designing a logoDesigning a logo
Designing a logoShar Shar
 
Logo Design and Development: From Start to Finish & a Case Study
Logo Design and Development:  From Start to Finish & a Case StudyLogo Design and Development:  From Start to Finish & a Case Study
Logo Design and Development: From Start to Finish & a Case StudySandra Bekhor
 
Types of Logo Design for Your Brand Identity
Types of Logo Design for Your Brand IdentityTypes of Logo Design for Your Brand Identity
Types of Logo Design for Your Brand IdentityPro-Designs
 
Brands That have changed their Logo over the time.
Brands That have changed their Logo over the time.Brands That have changed their Logo over the time.
Brands That have changed their Logo over the time.Kushal Kaushik
 
LOGO DESIGN
LOGO DESIGNLOGO DESIGN
LOGO DESIGNstudy205
 
Trademarks & Logos Powerpoint
Trademarks & Logos PowerpointTrademarks & Logos Powerpoint
Trademarks & Logos Powerpointkristinsexton
 
Logo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfLogo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfFahad Suleman
 
Logos of various Brands
Logos of various BrandsLogos of various Brands
Logos of various BrandsAdan Butt
 
Logo designing
Logo designingLogo designing
Logo designingakashp447
 
Slogans and logos
Slogans and logosSlogans and logos
Slogans and logoswjhall
 
How to Build a Great Hardware Brand
How to Build a Great Hardware BrandHow to Build a Great Hardware Brand
How to Build a Great Hardware BrandRobert Coneybeer
 
Logos & standards
Logos & standardsLogos & standards
Logos & standardsPhilip Tan
 
Let's take a look at your logo
Let's take a look at your logoLet's take a look at your logo
Let's take a look at your logoMR Logo Design
 
11 Tips for a perfect Logo Design
11 Tips for a perfect Logo Design11 Tips for a perfect Logo Design
11 Tips for a perfect Logo Designwinbizindia
 

La actualidad más candente (20)

How To Find Your Typeface?
How To Find Your Typeface? How To Find Your Typeface?
How To Find Your Typeface?
 
Designing a logo
Designing a logoDesigning a logo
Designing a logo
 
Logo Presentation
Logo PresentationLogo Presentation
Logo Presentation
 
Logo Design and Development: From Start to Finish & a Case Study
Logo Design and Development:  From Start to Finish & a Case StudyLogo Design and Development:  From Start to Finish & a Case Study
Logo Design and Development: From Start to Finish & a Case Study
 
BRAND
BRANDBRAND
BRAND
 
How to create a slogan
How to create a sloganHow to create a slogan
How to create a slogan
 
Types of Logo Design for Your Brand Identity
Types of Logo Design for Your Brand IdentityTypes of Logo Design for Your Brand Identity
Types of Logo Design for Your Brand Identity
 
Brands That have changed their Logo over the time.
Brands That have changed their Logo over the time.Brands That have changed their Logo over the time.
Brands That have changed their Logo over the time.
 
LOGO DESIGN
LOGO DESIGNLOGO DESIGN
LOGO DESIGN
 
Trademarks & Logos Powerpoint
Trademarks & Logos PowerpointTrademarks & Logos Powerpoint
Trademarks & Logos Powerpoint
 
Logo and Its Types
Logo and Its TypesLogo and Its Types
Logo and Its Types
 
Logo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfLogo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdf
 
Logos of various Brands
Logos of various BrandsLogos of various Brands
Logos of various Brands
 
Logo designing
Logo designingLogo designing
Logo designing
 
Slogans and logos
Slogans and logosSlogans and logos
Slogans and logos
 
How to Build a Great Hardware Brand
How to Build a Great Hardware BrandHow to Build a Great Hardware Brand
How to Build a Great Hardware Brand
 
Logo Design File Formats: A Guide
Logo Design File Formats: A GuideLogo Design File Formats: A Guide
Logo Design File Formats: A Guide
 
Logos & standards
Logos & standardsLogos & standards
Logos & standards
 
Let's take a look at your logo
Let's take a look at your logoLet's take a look at your logo
Let's take a look at your logo
 
11 Tips for a perfect Logo Design
11 Tips for a perfect Logo Design11 Tips for a perfect Logo Design
11 Tips for a perfect Logo Design
 

Similar a Logo design

Designing Logos and Corporate Stationary
Designing Logos and Corporate StationaryDesigning Logos and Corporate Stationary
Designing Logos and Corporate StationaryRavi Bhadauria
 
Logo re design
Logo re designLogo re design
Logo re designmklaber
 
Logo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfLogo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfBryan Lee
 
Designing the logo
Designing the logoDesigning the logo
Designing the logoeugpap
 
Tài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design BasicsTài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design BasicsYouth Media
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basicsGreg Sarles
 
How to Design a Knockout Logo
How to Design a Knockout LogoHow to Design a Knockout Logo
How to Design a Knockout LogoIntelligent_ly
 
BAMMC AD-Design Logo Designing .pptx
BAMMC AD-Design Logo Designing .pptxBAMMC AD-Design Logo Designing .pptx
BAMMC AD-Design Logo Designing .pptxM.V.L.U. COLLEGE
 
No-Nonsense Logo Design Tips For Small Business Owners
No-Nonsense Logo Design Tips For Small Business OwnersNo-Nonsense Logo Design Tips For Small Business Owners
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
 
Logo Design Tips
Logo Design TipsLogo Design Tips
Logo Design Tips199.design
 
logodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptxlogodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptxNeelamSheoliha2
 

Similar a Logo design (20)

Designing Logos and Corporate Stationary
Designing Logos and Corporate StationaryDesigning Logos and Corporate Stationary
Designing Logos and Corporate Stationary
 
Logo anaylsis
Logo anaylsisLogo anaylsis
Logo anaylsis
 
Logo re design
Logo re designLogo re design
Logo re design
 
Elements_of_Logo_Design.ppt
Elements_of_Logo_Design.pptElements_of_Logo_Design.ppt
Elements_of_Logo_Design.ppt
 
ABOUT LOGOS.pptx
ABOUT LOGOS.pptxABOUT LOGOS.pptx
ABOUT LOGOS.pptx
 
Logos - Pic.Sell
Logos - Pic.SellLogos - Pic.Sell
Logos - Pic.Sell
 
Logo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfLogo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdf
 
Designing the logo
Designing the logoDesigning the logo
Designing the logo
 
Tài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design BasicsTài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design Basics
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basics
 
Logo
LogoLogo
Logo
 
Brand Architecture, Logo topology, Naming and Tag Lines
Brand Architecture, Logo topology, Naming and Tag LinesBrand Architecture, Logo topology, Naming and Tag Lines
Brand Architecture, Logo topology, Naming and Tag Lines
 
Logo Research.pptx
Logo Research.pptxLogo Research.pptx
Logo Research.pptx
 
How to Design a Knockout Logo
How to Design a Knockout LogoHow to Design a Knockout Logo
How to Design a Knockout Logo
 
BAMMC AD-Design Logo Designing .pptx
BAMMC AD-Design Logo Designing .pptxBAMMC AD-Design Logo Designing .pptx
BAMMC AD-Design Logo Designing .pptx
 
BRAND BUILDING.pptx
BRAND BUILDING.pptxBRAND BUILDING.pptx
BRAND BUILDING.pptx
 
No-Nonsense Logo Design Tips For Small Business Owners
No-Nonsense Logo Design Tips For Small Business OwnersNo-Nonsense Logo Design Tips For Small Business Owners
No-Nonsense Logo Design Tips For Small Business Owners
 
Logo Design Tips
Logo Design TipsLogo Design Tips
Logo Design Tips
 
Corporate Identity
Corporate IdentityCorporate Identity
Corporate Identity
 
logodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptxlogodesign-161115054706-converted.pptx
logodesign-161115054706-converted.pptx
 

Último

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...lizamodels9
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 

Último (20)

(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 

Logo design

  • 1. Logo Design What Makes a Good Logo?
  • 2. Iconic Logos have 5 important design elements. They are: 1. 2. 3. 4. Describable Memorable Effective without colour Scalable i.e. work when just two centimetres in size 5. Relevant to the industry in question
  • 3. Types of Logo • Wordmark logo – mainly uses text; although, other design elements might be included e.g. Coca-Cola • Lettermark logo – consists of initials or abbreviations e.g. IBM (Internation Business Machines) • Brandmark logo – a simple graphic symbol that represents the company in an abstract way e.g. Apple • A combination mark logo – combines text and a symbol e.g. Hungry Jack’s
  • 4. Wordmark logos mainly uses text; although, other design elements might be included 1885 version of the logo. The Coca-Cola logo was first advertised in the Atlanta Journal in 1915 and also appeared on the display of Pemberton’s pharmacy. The Coca-Cola logo was registered as a trademark in 1887 and has since then become the brand’s corporate identity.
  • 5. Lettermark logo – consists of initials or abbreviations 1924 version of the logo 1948-56 1972 1956
  • 6. Brandmark logo – a simple graphic symbol that represents the company in an abstract way e.g. Apple The first Apple logo 1976
  • 7. A combination mark logo – combines text and a symbol e.g. Hungry Jack’s 1969 version of the logo New version of the logo
  • 8. Which Logo Type to Use?
  • 9. Wordmark Logo Design • The company is not very well known and you want to promote the name of the company to a wider audience  
  • 10. Lettermark logo Design • Your company name is already known by some people, which means you have time to teach consumers to recognise your logo
  • 11. Brandmark Logo Design • You need a distinct symbol to put on your product • Your company name is well know enough that you can afford to teach people to recognise your logo
  • 12. A combination mark Logo Design • Your name is reasonably distinctive but not (yet) a household word. • You want to include both words and an image in your logo
  • 13. Task • View tutorial logo design tutorial • Design poster, web logo, letter head • Explain your design choices

Notas del editor

  1. {"5":"The first IBM logo was created in 1924, when the Computing-Tabulating-Recording Company changed its name to International Business Machines Corporation. As part of their transformation, the creators of the company decided to the replace the previous ornate, rococo letters of the “CTR” logo into more modern wording of “Business Machines” in sans-serif font. The 1924 IBM logo was given a globe shape girded by the word “International” to suggest the company’s worldwide expansion.\nThe globe shape IBM logo failed to accomplish the friendly and caring image of the company as it was faceless, bureaucratic, and cold. Hence, the firm’s solution to the image problem was to come up with something effective, yet reinforcing the user-friendly attribute of the company. Thus, the company changed its IBM logo to the newly adapted logotype. Surprisingly, that kind of change was the first in the company’s 22 years of business profile. The previously designed globe was altered to the simple lettering of “IBM” in a typeface called Beton Bold.\nIn May 1956, Tom Watson Jr. took over the company as the new Chief Executive after his father passed away. In steps to exemplify the new management and technological era, the company endured subtle changes in its IBM logo. Hired by Tom Watson Jr. himself, the new IBM logo was created by the famous graphic designer, Paul Rand. That IBM logo was replaced by another typeface, known as City Medium, from the earlier Beton Bold typography, boasting a more solid, grounded and balanced look.\nIn 1972, a new version of IBM logo was introduced, again designed by Paul Rand. The solid letters were replaced by horizontal stripes, suggesting speed and dynamism. The graphic evolution of IBM logo shows that the IBM logo is an excellent example of a company that uses capitalized block lettering to establish authority without alienating its audience. The IBM logo stands so absolute it looks like it was made by machine, instead of by hand.\nIBM is recognized as the powerhouse of high-quality computer products and services. The IBM logo is an image of expertise, innovation, service and trust, thereby reinforcing the strength of IBM in the industry. If observed closely, the IBM logo, also known as "Big Blue", generates a message of "Equality". The Big Blue IBM logo, with its lower right parallel lines, highlights in the shape of an "equals" sign. Furthermore, the term "BIG" in the Big Blue IBM logo refers to the company’s size in the market share, whereas, the "BLUE" is the official colour of the eight-bar IBM logo.\n","6":"The first Apple logo was designed by Jobs and Wayne in 1976, featuring Isaac Newton sitting under an apple tree. It was inspired by a quotation by Wordsworth that was also inscribed into the logo that said: “Newton… a mind forever voyaging through strange seas of thought” with ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame.\nThat Apple logo was immediately changed by designer Rob Janoff into a multicoloured apple with a bite taken out off its right side, better known as the “rainbow apple”. This was done to commemorate the discoveries of gravity (the apple) and the separation of light (the colours) done by Isaac Newton and possibly to tribute the ‘fruit of the Tree of Knowledge’ in Adam and Eve’s story. Even the term ‘Macintosh’ refers to a particular variety of an apple. But certain speculations exist about the proper meaning of the Apple logo. Some believe that the ‘rainbow coloured’ Apple logo was used to advertise the colour capability of the Apple II computer. Others, like author Sadie Plant of Zeroes and Ones, considers the Apple logo as homage to Alan Turning, the father of modern computing, who committed suicide using a cyanide-laced apple.\nFor the last few years, the Apple logo has appeared in various colours (aqua colour scheme was famous among all). But now Apple has discontinued the use of bright colors in the Apple logo, instead opting for white and raw-aluminium colour schemes. The polished chrome logo seems to fit ideally. The silvery chrome finish in the new Apple logo is consistent with the design scheme and freshens up the icon. For whatever reason Apple Inc. had to revamp its logo, the new Apple logo got a hearty endorsement by the customers and critics around the world. It can widely be seen on all Apple products and retail stores; and has become one of the world’s most renowned brand symbols.\n","7":"In 1969, Burger King established its famous Burger King “bun halves” logo that lasted till early 1990s. It was created to signify the eatery’s association with hamburgers. The earlier version of Burger King logo featured the name “Burger King” in orange placed in-between two ochre semi-circular buns \nBy 1994, Burger King modernized its old Burger King logo by giving it a smoother typeface with rounded edge. This graphical tightening of the font replaced the obsolete “bulging” font to suit the advertising needs. Again in 1999, Burger King modified the Burger King logo that is a revised version of the original Burger King logo. The colour of the restaurant’s name in the new Burger King logo was changed from ochre to orange. A blue swirl was added in the new Burger King logo which wrapped the burger, giving the Burger King logo a circular appearance. The new Burger King logo also tilts the bun halves and the font on an axis making it contemporary and at the same time relevant. Though not instantly but gradually, in 2001, the new Burger King logo got endorsed by all of the Burger King outlets established throughout the country. \n","2":"Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?\nPoint number three is important because colour is secondary to the shape and form. Some designers leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it. THIS IS IMPORTANT FOR CORPORATE DESIGN BUT NOT NECESSARILY PERSONAL LOGO DESIGN\nPoint number four is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked. CORPORATE DESIGN ONLY\nLastly, the design must be relevant for the business it identifies. This is accomplished through in-depth research into the industry involved, and helps to differentiate from closely associated competitors FOR PERSONAL LOGOS MAKE SURE THE LOGO SAYS SOMETHING ABOUT YOU\nFrom http://www.davidairey.com/what-makes-a-good-logo/\n","3":"From: http://www.logomojo.com/logo-design/types-of-company-logo-designs\n","4":"The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds \n"}