1. Professional Blogger
Ghaya Al Mehairi
200911030
COL 270-505

2. Outline
• What are blogs?
• Blogs history
• Types of blogs
• Blog design
• Example of blogs types
• Purpose of blogging
• Blogs benefit
• Steps in creating blogs:
– Create a blog
– Change the blog theme
– Create a new post
– Attach a file
• Summary of Blogs
• Reference list

3. What are blogs?
• ‘a cross between a diary, a web site, and an online community.’ by Laurel
OR
• a personal website or web page on which an individual records opinions,
links to other sites, etc. on a regular basis.

4. Blogs history
• Recent internet phenomena, started in the late 1990s.
• it is uncertain as to who actually created the “first” blog.
• Justin Hall began his proto-blog in 1994 while still a student at Swarthmore
College, is often credited being the first online journaller
• Biz Stone stated that What-You-See-Is-What-You-Get (WYSIWYG) services were so
popular of the mid-1990’s were merely blogs dressed in somewhat different
coding.
• The Pyra group is the first to develop the blogger software.
• At the end of 1999, the total number of blogs was estimated to be around fifty.
• Numbers & facts:
o In 2004, the estimates range from 2.4 to 4.1 million.
o In 2007, the number of estimated blogs are more than 10 million; conducted by the
Perseus Development Corporation

5. Types of blogs
Weblogs can be categorized in a number of different ways – on the basis of the content, the
format or features, the purpose or aim of the weblog, the way the weblogs was created.
Listed five different types of weblog on the basis of their content and purpose:
4. ‘daily thoughts’
o Usually takes the form of short entries, sometimes with photographs.
5. ‘interesting stuff’
o What blogger has found online, almost always with links and usually with commentary.
6. ‘thought-provoking comment’
o Opinion about news and current events or about just one issue, with the aim of getting a
reaction and perhaps creating change.
7. ‘family blogs’
o Are usually a group effort and may or may not be accessible to the general public.
8. ‘information blogs’
o A way for people or organizations to share information of various kinds.

6. Blog design
• Many blogs are designed for:
1. One way communication
 from blogger to the reader.
3. Two way communication
 More interactive with providing comments

7. Example of blogs types
• Business blogs
• Travel blogs
• Health blogs
• Food blogs

8. Business blogs

9. Travel blogs

10. Health blogs

11. Food Blogs

12. Purpose of blogging
• Learning Outcome.
What are the specific learning outcomes? What's the objective of the lesson(s)? What
standards are being addressed? When used in teaching and learning, the educational outcomes
must be clear to the students.
• Information. Most
blogs are used to share information including facts, data, statistics, links to other resources,
opinions, and much more.
• Process or Product.
Blogs are often used by teachers as a tool to document the information inquiry process.
• Reflection.
Blogs can be used as a meta-cognitive tool to help people think about their life or
learning.
• Interaction.
Some blogs focus on communication between the person posting the entry and the
people making comments. The responses may include additional information, expanded ideas, or
critiques.
• Assessment.
Sometimes blogs are used as a tool for assessment to check student understanding. Bloggers
may be asked to state facts, analyze an article, or express their understandings.

13. Blogs benefit
• Personal benefits
• Business benefits
• Academic benefits

14. Personal benefits
• It Refines Your Writing Skills
In the process of writing, you will develop your own unique
style of writing. With more and more practice, you will be more effective, attractive and
interesting.
• It Increases Your Knowledge Base
Blogging gives you the excellent benefit of establishing yourself
as an expert in your chosen niche or area of work.
• It Makes You a Better Researcher
But once you start a blog to write for, they will find it
unavoidable to do some research for writing informative posts that will be liked and shared by a
large number of people.
• It Earns You Name
As you continue to provide excellent quality posts to your
readers, they get to know your better, your passion, likes, and dislikes.
• It Connects You with Potential Bloggers
Blogging connects you with potential bloggers in your niche
industry. When you keep on blogging, you get to know about other successful bloggers.
• It Earns You Income
Undoubtedly, blogging is one of those skills that you can turn into a
full fledged profession. There are many who are earning a full time income out of it.

15. Business benefits
• It Generates Backlinks
Businesses can use their blog to generate quality back links through well-
maintained, informative and active blogging. Proactive blogger = with multiple business partners.
• It is a Low Cost Marketing Device
A well maintained updated blog happens to be a cheap marketing
device. With a quality blog, you can instantly inform your consumers of the recently launched
products and services.
• It is the Best CMS
blogs is the best of Content Management Systems (CMS). Whether it
is a video file, image, audio file, document or pdf file, you can easily upload it all to the blog with a
few clicks.
• It Helps You Manage Your Online Reputation
Today, brands have become worried about managing their reputation
online. If you are facing any kind of negative press, you can counter it with the help of a blog.
• It Keeps You Ahead of Your Competition
In today’s competitive industry, a blog helps you inform your consumers of
the way you work, how you differ from others and how your services are way above from your
competitors.
• It Gets You Media & PR Connections

16. Academic benefits
• It Helps You Venture Beyond Your Means
If you are an academic blogger with a desire to tread beyond your
means or field of expertise, blogging is your tool. Academic blogs help provide on-the-spot analysis
and run commentary on some of the most crucial issues our society faces today.
• It Helps You Aggregate Research Work
Blogging gives students and scholars to put together research work and
assignment information. In addition, it helps in researching information accumulated by researches
across the globe through syndication.
• It Connects You with Professionals
When you consistently blog about a subject of your interest, you have the
maximum chances of attracting the attention of experts in that field of study. Along with
broadening your professional network, this can also open new career opportunities for you.

17. Steps in creating blogs
– Create a blog
– Change the blog theme
– Create a new post
– Attach a file

18. Create a blog (Jing video)

19. Change the blog theme

20. Create a new post

21. Attach a file

22. Summary of blogs

23. Reference list
• Blogging: Learning Blogs - The Purpose. (n.d.). Retrieved April 1, 2012,
from Escrapbooking: http://escrapbooking.com/blogging/blog1.htm
• Haque, O. (2011, March 22). 21 Key Benefits of Blogging. Retrieved April
1, 2012, from Stay On Search: http://www.stayonsearch.com/21-key-
benefits-of-blogging
• Laurel A. (2004). Weblogs and libraries. British Library: Cataloguing-in-
Publication Data.
• The History of Blogs. (n.d.). Retrieved April 1, 2012, from The University of
British Columbia: http://www.slais.ubc.ca/courses/libr500/05-06-
wt1/www/A_Cho/history.htm
• Web log. (n.d.). Retrieved April 1, 2012, from Memidex:
http://www.memidex.com/web-log