1. Don’t rip it!Lync it! January 2011 Ian Woolner

2. Our roots are VoIP & HD Voice Founded in 1993 Over 600 staff around the world Deployed in over 100 Countries Addresses the needs of the Service Providers and Enterprise Customer Ideal for Onsite or Hosted deployments of Microsoft Lync Strong brand for Quality & Performance Strategic Partner to world leading telecom players such as Alcatel-Lucent, Avaya, Broadsoft, Ericsson, Microsoft, NSN #1 in SP Low Density & Mid Density Media Gateways (Synergy, Infonetics) #2-3 in Enterprise Media Gateways (Synergy, Infonetics)

3. Last 5 Quarters Key Financials

4. AudioCodes ReferenceCustomers Others Telecommunication Education Government Entertainment Health Care Transportation Financial Energy

5. Lyncit! With Audio Codes January 2011

6. PBX PSTN IP WAN One Appliance for all Scenario’s Secured SIP Trunking Survivability PSTN Networks AudioCodes Mobile Soft Client Media Gateway Media Gateway Lync SIP Trunks Legacy TDM PBX SIP …. …. Media Gateway Media Gateway PSTN WAN E1/T1/BRI/FXO Media Gateways Survivable Branch Appliance Microsoft Unified Communications Solutions Non certified IP PBX Legacy Fax & other Analog devices IP-PBX Media Gateway SIP Media Gateway Media Gateway IP Phones Recordingsolution 3rd party Analog and SIP based Phone Support SmartTAP Call Recorder

7. Lync’ing to the outside world Internet PSTN PBX IP-PBX E1/T1/BRI/FXO SIP Trunks AudioCodes Media Gateway TDM Trunks SIP Microsoft® ExchangeServer Microsoft® Lync™

8. OCS R2 Network Layout Office Communications Server 2007 Headquarters Mediation Server Mediation Server PBX Mediant 3000 “Basic” Gateway IP IP PSTN PSTN PSTN Big Branch Mediant 2000 “Basic” Gateway Mediant 1000 “Basic Hybrid” Gateway IP-PBX PBX Small Office Third-partyIPPhones optimizedforMicrosoft IP TDM IPPhones G.711, SIP/TCP, RTP RTA , SIP/TLS, SRTP

9. Same Appliance supports OCSR2 & Lync Headquarters Mediation Server PBX Mediant 3000 “Enhanced” Gateway IP IP PSTN PSTN PSTN Big Branch Mediant 2000 SBA Mediant 1000 SBA IP-PBX PBX Small Office Third-partyIPPhones optimizedforMicrosoft IP TDM IPPhones G.711, SIP/TCP, RTP RTA , SIP/TLS, SRTP

10. Small to Large – Unified Management

11. SBA Specific Appliances

12. PBX Office Interoperability Office Communications Server/ LyncServer IP Phones OfficeCommunicator/Lync Media Gateway Other SIP Microsoft SIP IP-PBX E1/T1/BRI/FXO And more… Microsoft UC Network Non-Certified IP-PBXs Interoperability with numerous TDM PBXs Interoperability with non Microsoft-certified IP-PBX No need to invest in the existing equipment

13. SIP Trunking (at a pace that suits you) SIP Trunking turns out to be a low-cost alternative to legacy telecom services Save money on long distance service Dynamically buy the bandwidth you need Converge your Data and Voice networks SP WAN Internet ServiceProvide SBC SIP Trunking challenges: Internet border security VoIP interoperability Isolation on WAN failure PSTN requirements V P N Bad Stuff AudioCodessolution architecture A fully featured Enterprise-class Session Border Controller Interoperability with numerous Service Providers & IP-PBXs Protocol mediation and transcoding Least-cost routing to multiple PSTN / SIP SPs Enterprise SBC Enterprise LAN

14. AudioCodes Achieves Microsoft Qualification for SIP Trunking Interoperability with Verizon AudioCodes SBAs and Enhanced Gateways include built-in Enterprise Session Border Controller (E-SBC) technology: Mediant 800, Mediant 1000 MSBG, Mediant 3000, Mediant 5000, Mediant 8000 AudioCodes UcSIPT Solution Set - Provides enterprise customers a transparent and secured method for connecting the Microsoft Lync (and OCS) environment with their preferred SIP Trunking service providers.

15. The Integrated Solution Small to Medium Enterprise Lync Lync Mediant 1000 E-SBC / SBA IP Phones SIP Trunk Gateway WAN (IP) Router Firewall SBC SBA WAN Access Intranet Fax Analog Phone PSTN Fallback PSTN PBX IP-PBX (Optional) IP TDM

16. System Monitoring – SCOM AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways through a single, familiar and easy to use interface - Microsoft centralized System Center Operations Manager Providing Gateway insights of health and performance information as well as alerts. (e.g. Power Supply, Number of Busy calls etc.)

17. End Points can be expensive to replace Third-party SIP IP & Soft Phones AudioCodes 300HD Series IP Phones Analog Phones AudioCodes Mobile Soft Client AudioCodes SIPPhone Support Third-party IP Phones optimizing for Microsoft Microsoft Unified Communications Office Communicator / Lync

18. SPS – Any Device connected to Lync Microsoft OCS / Lync Pool Inbound Routing External Server with SPS Outbound Routing Mediant 2000 with SPS Voice Mail Routing Mediant 1000 with SPS IM, Presence Audio, Video, Conferencing, IVR SIP SIP SIP MP1xx MP2xx PSTN OC / Lync Analog Phone AudioCodes 300HD 3rd party IP Phone User B User C User A User D

19. Certified Devices Enables most market leading IP Phones install base to connect to OCS / Lync Server via SPS Cisco Mitel Avaya Snom Polycom (Any SIP Phone can apply for certification) A short interoperability test is recommended to get the most out of the OCS/Lync Server features with additional 3rd IP Phones vendors

20. AudioCodes ReferenceCustomers Others Telecommunication Education Government Entertainment Health Care Transportation Financial Energy

21. Case Study – BTGS (Demo on stand 519) Solution for On-Premise Managed Services Voice-specific reference architectures for OCS and Lync based on Mediant 1000 and Mediant 2000 media gateways The Mediant 1000 protects the business network from possible external attacks, with its built-in E-SBC technology Advanced media processing functionality, allowing transcoding between narrowband and wideband voice coders Providing investment protection with a solid upgrade path to Microsoft Lync utilizing the existing hardware

22. Why Choosing AudioCodes A Sound Business Financially Sound Accepted Deployed over 250 Voice Pilots and Lighthouse projects Participating in Microsoft “Ignite” events as the gateway of choice for UC training Installed and working demonstrationin MSFT briefing center LABs (MTC) Solution Provider for the Lync Super TAP and TAP program Superior Technology Strong brand for quality & performance Application based processing Native HD VoIP and HD Voice Adoptive deployment strategy Supply and Support Global Route to Market strategy Global Support Structure Tailored support packages to suit the delivery model

23. PBX SP PSTN SP IP WAN Thank you…. Questions? Secured SIP Trunking Survivability PSTN Networks AudioCodes Mobile Soft Client Media Gateway Media Gateway TDM Trunks Lync SIP Trunks Legacy TDM PBX SIP …. …. Media Gateway Media Gateway PSTN WAN E1/T1/BRI/FXO Media Gateways Survivable Branch Appliance Microsoft Unified Communications Solutions Non certified IP PBX Legacy Fax & other Analog devices IP-PBX Media Gateway SIP Media Gateway Media Gateway IP Phones Recordingsolution 3rd party Analog and SIP based Phone Support SmartTAP Call Recorder