SlideShare una empresa de Scribd logo
1 de 17
The New Workspace: Putting People at the Center of Collaboration James Campanini | Managing Director Cisco Webex
The Future of the Workspace “ People don’t want computers.  They want to relate, share, communicate, enjoy, learn, discover, analyze and create. ” Gartner
The Collaborative Workspace Not So Long Ago… Instant Messaging E-Mail Team Portals
The Future of the Workspace PeopleWant to COLLABORATE with Other People
Barriers to Collaboration PLACE TIME  LANGUAGE MEDIA TYPES SEMANTICS EXPERTISE TOOLS
Changing the Way We Work Collaborative Tools Text Voice, Video  Social Networking Streaming Video Social Video  Discussion Forums Many  Video Events Wikis Blogs Contact Center Number of Participants Group Telepresence Email Conferencing IM One Voice Personal Telepresence  Documents Desktop Video Voicemail Expanding Collaboration to include Broader, Richer Interactions
McKinsey & Company, The 21st Century Organization “Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”
The New Collaborative Workspace Mobile, Social, Visual, Virtual
Cisco Jabber:an all-in-one UC Application Solution ,[object Object]
Soft phone & Click-to-call
Video & Desktop Sharing
Multiparty Conferencing
Visual Voicemail
Mobility
Access in Microsoft apps
On-premises and SaaS,[object Object]
Data, video and voice interaction Software as a service (SaaS) Cisco Collaboration Cloud Award-winningflagship product Simulates traditional meeting Works across firewallsand platforms Providesglobal reach Cisco WebEx Meeting Centre

Más contenido relacionado

Destacado

Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)
Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)
Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)
Peter Barden
 
Ebc collab portfolio_master
Ebc collab portfolio_masterEbc collab portfolio_master
Ebc collab portfolio_master
dakins090174
 
Virtual workspace
Virtual workspaceVirtual workspace
Virtual workspace
Vorkspace
 

Destacado (16)

Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)
Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)
Sarah Drinkwater / Google Campus Presentation @ REMIX Level39 (16 July 2014)
 
Web 2.0 in the Workplace and Beyond: Catching the Wave
Web 2.0 in the Workplace and Beyond: Catching the WaveWeb 2.0 in the Workplace and Beyond: Catching the Wave
Web 2.0 in the Workplace and Beyond: Catching the Wave
 
Kemaman Innovation Centre (KIC) info deck v1.0
Kemaman Innovation Centre (KIC) info deck v1.0Kemaman Innovation Centre (KIC) info deck v1.0
Kemaman Innovation Centre (KIC) info deck v1.0
 
New Video Technologies Defining the Workspace of the Future
New Video Technologies Defining the Workspace of the FutureNew Video Technologies Defining the Workspace of the Future
New Video Technologies Defining the Workspace of the Future
 
Ebc collab portfolio_master
Ebc collab portfolio_masterEbc collab portfolio_master
Ebc collab portfolio_master
 
Workspace of the future transition to uc
Workspace of the future transition to ucWorkspace of the future transition to uc
Workspace of the future transition to uc
 
Workplace Reimagined - Connected, Engaged, Empowered
Workplace Reimagined - Connected, Engaged, EmpoweredWorkplace Reimagined - Connected, Engaged, Empowered
Workplace Reimagined - Connected, Engaged, Empowered
 
Photo Album_Microlink Innovation Centre
Photo Album_Microlink Innovation CentrePhoto Album_Microlink Innovation Centre
Photo Album_Microlink Innovation Centre
 
IBM Cognos 10.2 Cognos Workspace and Workspace Advanced
IBM Cognos 10.2 Cognos Workspace and Workspace AdvancedIBM Cognos 10.2 Cognos Workspace and Workspace Advanced
IBM Cognos 10.2 Cognos Workspace and Workspace Advanced
 
Workspace that Works report launch
Workspace that Works report launchWorkspace that Works report launch
Workspace that Works report launch
 
New Day at Work Workspace 365
New Day at Work   Workspace 365New Day at Work   Workspace 365
New Day at Work Workspace 365
 
Googleplex
GoogleplexGoogleplex
Googleplex
 
Agile workplace presentation
Agile workplace presentationAgile workplace presentation
Agile workplace presentation
 
Google Office Zurich presentation by Topseo.org
Google Office Zurich presentation by Topseo.orgGoogle Office Zurich presentation by Topseo.org
Google Office Zurich presentation by Topseo.org
 
Virtual workspace
Virtual workspaceVirtual workspace
Virtual workspace
 
DEVNET-1118 Cisco IoE Innovation Centre London / Innovation Projects
DEVNET-1118	Cisco IoE Innovation Centre London / Innovation ProjectsDEVNET-1118	Cisco IoE Innovation Centre London / Innovation Projects
DEVNET-1118 Cisco IoE Innovation Centre London / Innovation Projects
 

Similar a The new workspace - putting people at the centre of collaboration

Introduction To Lync Part Final
Introduction To Lync Part  FinalIntroduction To Lync Part  Final
Introduction To Lync Part Final
bilal10g
 
The next wave of productivity final exec keynote jennifer
The next wave of  productivity final exec keynote jenniferThe next wave of  productivity final exec keynote jennifer
The next wave of productivity final exec keynote jennifer
john weston
 
Enterprise Communication
Enterprise CommunicationEnterprise Communication
Enterprise Communication
snehaljha
 
Web Ex Connect Product Sheet 2009
Web Ex Connect Product Sheet 2009Web Ex Connect Product Sheet 2009
Web Ex Connect Product Sheet 2009
Pambie
 

Similar a The new workspace - putting people at the centre of collaboration (20)

Engaging Teamwork in an Agile Workplace
Engaging Teamwork in an Agile WorkplaceEngaging Teamwork in an Agile Workplace
Engaging Teamwork in an Agile Workplace
 
The New Collaboration Experience
The New Collaboration ExperienceThe New Collaboration Experience
The New Collaboration Experience
 
Collaboration Overview
Collaboration OverviewCollaboration Overview
Collaboration Overview
 
Engaging Teamwork in an Agile Workplace: Collaboration
Engaging Teamwork in an Agile Workplace: CollaborationEngaging Teamwork in an Agile Workplace: Collaboration
Engaging Teamwork in an Agile Workplace: Collaboration
 
Introduction To Lync Part Final
Introduction To Lync Part  FinalIntroduction To Lync Part  Final
Introduction To Lync Part Final
 
Cisco Presentation
Cisco PresentationCisco Presentation
Cisco Presentation
 
TELECONFERENCING PPT.ppsx
TELECONFERENCING PPT.ppsxTELECONFERENCING PPT.ppsx
TELECONFERENCING PPT.ppsx
 
Wave 2010: The new way of working.
Wave 2010: The new way of working.Wave 2010: The new way of working.
Wave 2010: The new way of working.
 
The next wave of productivity final exec keynote jennifer
The next wave of  productivity final exec keynote jenniferThe next wave of  productivity final exec keynote jennifer
The next wave of productivity final exec keynote jennifer
 
Learn More About Microsoft Teams
Learn More About Microsoft Teams Learn More About Microsoft Teams
Learn More About Microsoft Teams
 
Enterprise Communication
Enterprise CommunicationEnterprise Communication
Enterprise Communication
 
Primend Pilveseminar - Office 365 uuendused, kasud ja juurutamine
Primend Pilveseminar - Office 365 uuendused, kasud ja juurutaminePrimend Pilveseminar - Office 365 uuendused, kasud ja juurutamine
Primend Pilveseminar - Office 365 uuendused, kasud ja juurutamine
 
Audio Web Conferencing
Audio Web ConferencingAudio Web Conferencing
Audio Web Conferencing
 
Convoq overview update111104
Convoq overview update111104Convoq overview update111104
Convoq overview update111104
 
Microsoft Teams Slide (GA version) (17 pages)
Microsoft Teams Slide (GA version) (17 pages)Microsoft Teams Slide (GA version) (17 pages)
Microsoft Teams Slide (GA version) (17 pages)
 
Office 365
Office 365Office 365
Office 365
 
Web Ex Connect Product Sheet 2009
Web Ex Connect Product Sheet 2009Web Ex Connect Product Sheet 2009
Web Ex Connect Product Sheet 2009
 
What is Microsoft Teams
What is Microsoft TeamsWhat is Microsoft Teams
What is Microsoft Teams
 
Enabling Remote Work With Microsoft Teams, Virtual Desktop, Office Apps and S...
Enabling Remote Work With Microsoft Teams, Virtual Desktop, Office Apps and S...Enabling Remote Work With Microsoft Teams, Virtual Desktop, Office Apps and S...
Enabling Remote Work With Microsoft Teams, Virtual Desktop, Office Apps and S...
 
Ultimate Guide to Office 365 Collaboration
Ultimate Guide to Office 365 CollaborationUltimate Guide to Office 365 Collaboration
Ultimate Guide to Office 365 Collaboration
 

Más de Unified Communications Online

Developing a Social Business approach at Standard Life
Developing a Social Business approach at Standard LifeDeveloping a Social Business approach at Standard Life
Developing a Social Business approach at Standard Life
Unified Communications Online
 
Microsoft and polycom, transforming unified communications, microsoft, polycom
Microsoft and polycom, transforming unified communications, microsoft, polycomMicrosoft and polycom, transforming unified communications, microsoft, polycom
Microsoft and polycom, transforming unified communications, microsoft, polycom
Unified Communications Online
 
How can collaboration and communications tools effectively drive business per...
How can collaboration and communications tools effectively drive business per...How can collaboration and communications tools effectively drive business per...
How can collaboration and communications tools effectively drive business per...
Unified Communications Online
 
Lessons learnt from implementing enterprise social software at cisco
Lessons learnt from implementing enterprise social software at ciscoLessons learnt from implementing enterprise social software at cisco
Lessons learnt from implementing enterprise social software at cisco
Unified Communications Online
 
Transform the way you work with online collaboration save time, money and i...
Transform the way you work with online collaboration   save time, money and i...Transform the way you work with online collaboration   save time, money and i...
Transform the way you work with online collaboration save time, money and i...
Unified Communications Online
 
Transform the way you work with online collaboration save time, money and i...
Transform the way you work with online collaboration   save time, money and i...Transform the way you work with online collaboration   save time, money and i...
Transform the way you work with online collaboration save time, money and i...
Unified Communications Online
 
Transform the way you work with online collaboration save time, money and i...
Transform the way you work with online collaboration   save time, money and i...Transform the way you work with online collaboration   save time, money and i...
Transform the way you work with online collaboration save time, money and i...
Unified Communications Online
 
Social collaboration 10 must have tips for security, productivity and compliance
Social collaboration 10 must have tips for security, productivity and complianceSocial collaboration 10 must have tips for security, productivity and compliance
Social collaboration 10 must have tips for security, productivity and compliance
Unified Communications Online
 
Flying cars and cool uniforms, the future for knowledge workers
Flying cars and cool uniforms,   the future for knowledge workersFlying cars and cool uniforms,   the future for knowledge workers
Flying cars and cool uniforms, the future for knowledge workers
Unified Communications Online
 

Más de Unified Communications Online (20)

Developing a Social Business approach at Standard Life
Developing a Social Business approach at Standard LifeDeveloping a Social Business approach at Standard Life
Developing a Social Business approach at Standard Life
 
Essential email security …business requirements and competitive landscape
Essential email security …business requirements and competitive landscapeEssential email security …business requirements and competitive landscape
Essential email security …business requirements and competitive landscape
 
How can Private Cloud UC enable your business
How can Private Cloud UC enable your businessHow can Private Cloud UC enable your business
How can Private Cloud UC enable your business
 
Converging Enterprise Communications, IT and the Cloud - White Paper - Unifie...
Converging Enterprise Communications, IT and the Cloud - White Paper - Unifie...Converging Enterprise Communications, IT and the Cloud - White Paper - Unifie...
Converging Enterprise Communications, IT and the Cloud - White Paper - Unifie...
 
Delivering UC Flexibility
Delivering UC FlexibilityDelivering UC Flexibility
Delivering UC Flexibility
 
The ucc ecosystem with lync at the heart
The ucc ecosystem with lync at the heartThe ucc ecosystem with lync at the heart
The ucc ecosystem with lync at the heart
 
Don't rip it lync it
Don't rip it   lync itDon't rip it   lync it
Don't rip it lync it
 
Microsoft and polycom, transforming unified communications, microsoft, polycom
Microsoft and polycom, transforming unified communications, microsoft, polycomMicrosoft and polycom, transforming unified communications, microsoft, polycom
Microsoft and polycom, transforming unified communications, microsoft, polycom
 
How can collaboration and communications tools effectively drive business per...
How can collaboration and communications tools effectively drive business per...How can collaboration and communications tools effectively drive business per...
How can collaboration and communications tools effectively drive business per...
 
What’s new in lync 2010, microsoft
What’s new in lync 2010, microsoftWhat’s new in lync 2010, microsoft
What’s new in lync 2010, microsoft
 
Lessons learnt from implementing enterprise social software at cisco
Lessons learnt from implementing enterprise social software at ciscoLessons learnt from implementing enterprise social software at cisco
Lessons learnt from implementing enterprise social software at cisco
 
Transform the way you work with online collaboration save time, money and i...
Transform the way you work with online collaboration   save time, money and i...Transform the way you work with online collaboration   save time, money and i...
Transform the way you work with online collaboration save time, money and i...
 
Pervasive video
Pervasive videoPervasive video
Pervasive video
 
Changing behaviours. for good
Changing behaviours. for goodChanging behaviours. for good
Changing behaviours. for good
 
Business intelligence & collaboration
Business intelligence & collaborationBusiness intelligence & collaboration
Business intelligence & collaboration
 
Transform the way you work with online collaboration save time, money and i...
Transform the way you work with online collaboration   save time, money and i...Transform the way you work with online collaboration   save time, money and i...
Transform the way you work with online collaboration save time, money and i...
 
Transform the way you work with online collaboration save time, money and i...
Transform the way you work with online collaboration   save time, money and i...Transform the way you work with online collaboration   save time, money and i...
Transform the way you work with online collaboration save time, money and i...
 
Star wars and social CRM
Star wars and social CRMStar wars and social CRM
Star wars and social CRM
 
Social collaboration 10 must have tips for security, productivity and compliance
Social collaboration 10 must have tips for security, productivity and complianceSocial collaboration 10 must have tips for security, productivity and compliance
Social collaboration 10 must have tips for security, productivity and compliance
 
Flying cars and cool uniforms, the future for knowledge workers
Flying cars and cool uniforms,   the future for knowledge workersFlying cars and cool uniforms,   the future for knowledge workers
Flying cars and cool uniforms, the future for knowledge workers
 

Último

Último (20)

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 

The new workspace - putting people at the centre of collaboration

  • 1. The New Workspace: Putting People at the Center of Collaboration James Campanini | Managing Director Cisco Webex
  • 2. The Future of the Workspace “ People don’t want computers. They want to relate, share, communicate, enjoy, learn, discover, analyze and create. ” Gartner
  • 3. The Collaborative Workspace Not So Long Ago… Instant Messaging E-Mail Team Portals
  • 4. The Future of the Workspace PeopleWant to COLLABORATE with Other People
  • 5. Barriers to Collaboration PLACE TIME LANGUAGE MEDIA TYPES SEMANTICS EXPERTISE TOOLS
  • 6. Changing the Way We Work Collaborative Tools Text Voice, Video Social Networking Streaming Video Social Video Discussion Forums Many Video Events Wikis Blogs Contact Center Number of Participants Group Telepresence Email Conferencing IM One Voice Personal Telepresence Documents Desktop Video Voicemail Expanding Collaboration to include Broader, Richer Interactions
  • 7. McKinsey & Company, The 21st Century Organization “Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”
  • 8. The New Collaborative Workspace Mobile, Social, Visual, Virtual
  • 9.
  • 10. Soft phone & Click-to-call
  • 11. Video & Desktop Sharing
  • 16.
  • 17. Data, video and voice interaction Software as a service (SaaS) Cisco Collaboration Cloud Award-winningflagship product Simulates traditional meeting Works across firewallsand platforms Providesglobal reach Cisco WebEx Meeting Centre
  • 18. Cisco WebEx Meeting CentreSimplified Interface with Integrated Video 3 Simple buttons to get started: Audio Teleconference Invite & Remind Sharing
  • 19.
  • 21.
  • 22. Shows up to 6 video thumbnails at a timeCisco WebEx Meeting CentreDocument Sharing & High Quality Video
  • 23. Cisco WebEx Meetings Mobile AppEnabling effective collaboration anywhere anytime NEW NEW On Mobile Browsers: Symbian, Windows Mobile, Android Preinstalled on Samsung Omnia Pro 4 Downloadable on iPhone, iPad and BlackBerry
  • 24. Key Takeaways Interact With anyone, anywhere, anytime on any device Conduct Business more efficiently Share Applications, presentations and documents Engage Just like you’re face-to-face Collaborate With anyone around the world Maximise Resources by reducing travel
  • 25. Visit us on stand 504 to learn more and see demos of these products

Notas del editor

  1. While most of us are probably too young to recognize the former work environment (present company excepted ;)), I’m certain you’re pretty familiar with what we see here.Not so long ago, our workspace was defined by these characteristics: Text and document centric Largely asynchronous, with the exception of voice calls Tethered to the desktopAnd this was all prescribed and managed by IT.Clearing: But what we are witnessing now is one of the most profound transitions seen in the history of IT that is literally redefining the concept of the workspace right in front of us.
  2. And the primary collaborative tools in this same era have been primarily text or document-centric, with tools like email, IM and portals or workspaces as the primary tools. And these tools are best suited for 1 to 1 or 1 to few interactions.Transition: But increasingly, we see businesses adopting a much broader tool set – one that encompasses many people in the collaborative process, and incorporates video and voice capabilities.And these tools are changing the way we work within and between companies, partners, suppliers – even customers. Blogs, wikis and forums to allow for large numbers of people to submit and gain expertise in a text or document centric wayAnd increasingly, especially as budgets for travel are reduced, a new focus on video and voice as part of the collaborative solution.Solutions such as telepresence which enable that lifelike video experience for one to few or few-to-few interactions. A better experience, in fact, if the meeting would not have happened at all due to travel constraints.And broad-based video experiences through solutions such as video on demand or webinars. Increasingly used by business leaders and executives to help align their organizations and teams around strategic initiatives or key business objectives. Because video conveys the emphasis, and emotion, that documents and text just can’t.Transition: So what can collaboration do to improve the bottom line? Let’s look at some key business processes and see how collaboration is making an impact today.
  3. This period of change is being driven by a series of trends such as the explosive growth of powerful smart phones, the consumerization of technology purchasing and the move toward cloud-based software application delivery. It is quite literally ending the dominance of the PC and ushering in a new era of work – one which we call the New collaborative workspace. We believe the Workspace of the Future will be defined by four characteristics:Mobile – look around you. Smart phones, tablets are exploding in usage. In fact, Gartner predicts that in just 2 short years, in 2013, mobile devices will become the most popular web access device. Social – it’s another area that’s on everyone’s radar – especially the CIO and his desktop staff. 3.5 BILLION content links shared on Facebook weekly, with over 500 billion minutes spent on Facebook each month. 1.3 million Tweets per HOUR. These are astounding numbers that are having a huge influence on business. Look at the major corporations – Dell, Yum! Brands – the largest restaurant company in the world, Starbucks – who have all set up social command centers in their businesses. Whether customers and partners, investors, press or employees, business is using social. Visual – Cisco has certainly led the charge here, and the statistics back us up. Today, video traffic represents 50% of all global IP traffic and the trend line shows it will reach over 90% in just 2 years. and last, Virtual – There is an astonishing shift in the way software is delivered with the rise of clouds allowing rapid, more economical deployment of software on a large scale. The economies of scale have not been lost on IT, with Gartner predicting that nearly a third of the Collaboration market will be hosted by 2013.Clearing: IT and business need a roadmap and multiple onramps to fulfill this opportunity. Unifying communications – text, voice and video – is one of those onramps and the focus of our Win the Workspace play.