SlideShare a Scribd company logo
1 of 11
EV-SOCIAL/Red Social Social Media, PRPresentation August , 2011
Ann is a Executive Director and co-founder of Red Social WW and has over 6 years of strictly online publicity and social media experience as a freelancer and at online agencies. She has worked at social media agencies such as M80 Social Media Marketing and ThinkJam PR as Online Publicist. Previous campaigns she has worked on include Twentieth Century Fox Home Entertainment, Warner Brothers, CNN, and Unilever. Ann has a B.A from UCLA and a M.A. in Strategic Public Relations from the University of Southern California, where she completed a Masters Thesis on social networking and blogger outreach for brands. Her current roster of clients include Mass Mutual, Smucker’s and Bayer. Bio
Matias is Executive Directorand co-founder of Red Social WW and has over 7 year of public relations and social media experience at agencies such as Atomic PR and Manning Selvage & Lee. Previous PR campaigns he has worked on include The Trust for Public Land, General Motors, Hotwire.com, Heineken, Polaroid, Pioneer Electronics and the HD-DVD Group. Matias has a M.A in Strategic Public Relations from the University of Southern California and a B.A. in journalism from San Francisco State University. Bio
“I want to be on Oprah” Unfortunately, shows like Oprah, or top-tier mainstream media like the NY Times, Wall Street Journal or USA Today or other top tech publications are highly unlikely to even read the pitch about your company if it is not: ,[object Object]
Part of a larger trend of current interest to that type of media (e.g. cloud computing)
Being purchased by a publicly traded company or funded by a large VC
Has an A-list celebrity backing (think Ashton Kutcher)
Aone-of-a-kind product never to be seen in the tech space before
Providing something insightful about a larger topic that the media is currently covering
Being borne out of an existing relationship with an editor/producer at previously mentioned publicationsSo with these hurtles, how do you even get noticed? Easy: JT PR
“Top Dawg” While 99% of start-ups have no affiliation to large brands or Justin Timberlake, there are still ways to get noticed.  Piggyback on your top competitors media coat tails (even if your company isn’t a direct competitor) Media wants to only talk “top dawg”, which is difficult to do  Solution: Industry expert Strategy:  Find an issue that the major player in your industry is facing,  position yourself or your CEO as an “expert” and  “shop” him/her around to the press by offering an analysis of your competition/industry,  4) if possible, offer data - but own the data

More Related Content

What's hot

Activism x Technology
Activism x TechnologyActivism x Technology
Activism x TechnologyWebVisions
 
2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v   the adaptive election2012 11 8 mindshare digital po v   the adaptive election
2012 11 8 mindshare digital po v the adaptive electionMindshare
 
Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Efthymios Constantinides
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingLarry Jennings
 
Richard Edelman Jul 5th 2007
Richard Edelman   Jul 5th 2007Richard Edelman   Jul 5th 2007
Richard Edelman Jul 5th 2007Luca Colombo
 
Intro To Social Media
Intro To Social MediaIntro To Social Media
Intro To Social MediaMarci Hower
 
Ripple6 Omma Social Hub Final
Ripple6 Omma Social Hub FinalRipple6 Omma Social Hub Final
Ripple6 Omma Social Hub FinalRich Ullman
 
090320 - CIMA online communications overview
090320 - CIMA online communications overview090320 - CIMA online communications overview
090320 - CIMA online communications overviewGed Carroll
 
PR in a changing world
PR in a changing worldPR in a changing world
PR in a changing worldedelman.milan
 
Reform for social profiling
Reform for social profilingReform for social profiling
Reform for social profilingDonJacked
 
Social Media Communications Simplified
Social Media Communications SimplifiedSocial Media Communications Simplified
Social Media Communications SimplifiedKemp Edmonds
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingK Pavan Kumar
 
Prodcut placement, shameless marketing? pdf
Prodcut placement, shameless marketing?  pdfProdcut placement, shameless marketing?  pdf
Prodcut placement, shameless marketing? pdfAlexander Birt
 
The role of social media in the UK General Election
The role of social media in the UK General ElectionThe role of social media in the UK General Election
The role of social media in the UK General ElectionLisa Harris
 
Enabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at CiscoEnabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at CiscoAyelet Baron
 

What's hot (18)

Activism x Technology
Activism x TechnologyActivism x Technology
Activism x Technology
 
2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v   the adaptive election2012 11 8 mindshare digital po v   the adaptive election
2012 11 8 mindshare digital po v the adaptive election
 
Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Richard Edelman Jul 5th 2007
Richard Edelman   Jul 5th 2007Richard Edelman   Jul 5th 2007
Richard Edelman Jul 5th 2007
 
Reputation Management
Reputation ManagementReputation Management
Reputation Management
 
Intro To Social Media
Intro To Social MediaIntro To Social Media
Intro To Social Media
 
Ripple6 Omma Social Hub Final
Ripple6 Omma Social Hub FinalRipple6 Omma Social Hub Final
Ripple6 Omma Social Hub Final
 
090320 - CIMA online communications overview
090320 - CIMA online communications overview090320 - CIMA online communications overview
090320 - CIMA online communications overview
 
PR in a changing world
PR in a changing worldPR in a changing world
PR in a changing world
 
Reform for social profiling
Reform for social profilingReform for social profiling
Reform for social profiling
 
Social Media Communications Simplified
Social Media Communications SimplifiedSocial Media Communications Simplified
Social Media Communications Simplified
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
Votesocialmedia
 Votesocialmedia Votesocialmedia
Votesocialmedia
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Prodcut placement, shameless marketing? pdf
Prodcut placement, shameless marketing?  pdfProdcut placement, shameless marketing?  pdf
Prodcut placement, shameless marketing? pdf
 
The role of social media in the UK General Election
The role of social media in the UK General ElectionThe role of social media in the UK General Election
The role of social media in the UK General Election
 
Enabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at CiscoEnabling Business with Social Media Tools at Cisco
Enabling Business with Social Media Tools at Cisco
 

Viewers also liked

ผังงาน
ผังงานผังงาน
ผังงานjutamat
 
Hello serversentevent(cn)
Hello serversentevent(cn)Hello serversentevent(cn)
Hello serversentevent(cn)g65537
 
Portfolio Works
Portfolio WorksPortfolio Works
Portfolio Worksminimaki88
 
Robinson and hardin business platform
Robinson and hardin business platformRobinson and hardin business platform
Robinson and hardin business platformMarques Hardin
 
لائحة انماء العدوسية
لائحة انماء العدوسيةلائحة انماء العدوسية
لائحة انماء العدوسيةjoseph
 
เอ็ม
เอ็มเอ็ม
เอ็มjutamat
 

Viewers also liked (7)

ผังงาน
ผังงานผังงาน
ผังงาน
 
Hello serversentevent(cn)
Hello serversentevent(cn)Hello serversentevent(cn)
Hello serversentevent(cn)
 
Portfolio Works
Portfolio WorksPortfolio Works
Portfolio Works
 
Gestalt Foundation Overview
Gestalt Foundation OverviewGestalt Foundation Overview
Gestalt Foundation Overview
 
Robinson and hardin business platform
Robinson and hardin business platformRobinson and hardin business platform
Robinson and hardin business platform
 
لائحة انماء العدوسية
لائحة انماء العدوسيةلائحة انماء العدوسية
لائحة انماء العدوسية
 
เอ็ม
เอ็มเอ็ม
เอ็ม
 

Similar to Workshop - Social Media For Startups

Publishing ProblemsAll businesses must be concerned with t.docx
Publishing ProblemsAll businesses must be concerned with t.docxPublishing ProblemsAll businesses must be concerned with t.docx
Publishing ProblemsAll businesses must be concerned with t.docxleonorepour284
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationNathan Wright
 
Japan Presentation
Japan PresentationJapan Presentation
Japan PresentationJim Brady
 
US/EU Social Media White Paper
US/EU Social Media White PaperUS/EU Social Media White Paper
US/EU Social Media White Paperskmarcus
 
Edelman's Sponsored Content Report
Edelman's Sponsored Content ReportEdelman's Sponsored Content Report
Edelman's Sponsored Content ReportEdelman
 
What you need to know this week (w/c June 4 2018)
What you need to know this week (w/c June 4 2018)What you need to know this week (w/c June 4 2018)
What you need to know this week (w/c June 4 2018)Damian Radcliffe
 
Entrepreneurial Journalism
Entrepreneurial JournalismEntrepreneurial Journalism
Entrepreneurial JournalismRobin Hamman
 
Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubMarni Blythe Borelli
 
Class9 What Shapes News1
Class9 What Shapes News1Class9 What Shapes News1
Class9 What Shapes News1guestfcebc5
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentationwildfirewom
 
L10 - Media in the Online Age - Popular Press
L10 - Media in the Online Age - Popular PressL10 - Media in the Online Age - Popular Press
L10 - Media in the Online Age - Popular PressNick Crafts
 

Similar to Workshop - Social Media For Startups (20)

Publishing ProblemsAll businesses must be concerned with t.docx
Publishing ProblemsAll businesses must be concerned with t.docxPublishing ProblemsAll businesses must be concerned with t.docx
Publishing ProblemsAll businesses must be concerned with t.docx
 
MIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentationMIMA Summit Social Marketing 101 presentation
MIMA Summit Social Marketing 101 presentation
 
Japan Presentation
Japan PresentationJapan Presentation
Japan Presentation
 
US/EU Social Media White Paper
US/EU Social Media White PaperUS/EU Social Media White Paper
US/EU Social Media White Paper
 
Social Media Summit
Social Media SummitSocial Media Summit
Social Media Summit
 
Edelman's Sponsored Content Report
Edelman's Sponsored Content ReportEdelman's Sponsored Content Report
Edelman's Sponsored Content Report
 
What you need to know this week (w/c June 4 2018)
What you need to know this week (w/c June 4 2018)What you need to know this week (w/c June 4 2018)
What you need to know this week (w/c June 4 2018)
 
Mgt195 final
Mgt195 finalMgt195 final
Mgt195 final
 
iMarketing
iMarketingiMarketing
iMarketing
 
Entrepreneurial Journalism
Entrepreneurial JournalismEntrepreneurial Journalism
Entrepreneurial Journalism
 
Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...Measuring Value Of New Media Channels While Combining Them With Traditional C...
Measuring Value Of New Media Channels While Combining Them With Traditional C...
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
 
Class9 What Shapes News1
Class9 What Shapes News1Class9 What Shapes News1
Class9 What Shapes News1
 
AOL_Social_Web
AOL_Social_WebAOL_Social_Web
AOL_Social_Web
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentation
 
L10 - Media in the Online Age - Popular Press
L10 - Media in the Online Age - Popular PressL10 - Media in the Online Age - Popular Press
L10 - Media in the Online Age - Popular Press
 
Ap Mass Media
Ap Mass MediaAp Mass Media
Ap Mass Media
 
Rent Wiki Social Prez
Rent Wiki Social PrezRent Wiki Social Prez
Rent Wiki Social Prez
 
Zarakolclientkeynote
ZarakolclientkeynoteZarakolclientkeynote
Zarakolclientkeynote
 
Zarakol Client Keynote
Zarakol Client KeynoteZarakol Client Keynote
Zarakol Client Keynote
 

Recently uploaded

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 

Recently uploaded (20)

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 

Workshop - Social Media For Startups

  • 1. EV-SOCIAL/Red Social Social Media, PRPresentation August , 2011
  • 2. Ann is a Executive Director and co-founder of Red Social WW and has over 6 years of strictly online publicity and social media experience as a freelancer and at online agencies. She has worked at social media agencies such as M80 Social Media Marketing and ThinkJam PR as Online Publicist. Previous campaigns she has worked on include Twentieth Century Fox Home Entertainment, Warner Brothers, CNN, and Unilever. Ann has a B.A from UCLA and a M.A. in Strategic Public Relations from the University of Southern California, where she completed a Masters Thesis on social networking and blogger outreach for brands. Her current roster of clients include Mass Mutual, Smucker’s and Bayer. Bio
  • 3. Matias is Executive Directorand co-founder of Red Social WW and has over 7 year of public relations and social media experience at agencies such as Atomic PR and Manning Selvage & Lee. Previous PR campaigns he has worked on include The Trust for Public Land, General Motors, Hotwire.com, Heineken, Polaroid, Pioneer Electronics and the HD-DVD Group. Matias has a M.A in Strategic Public Relations from the University of Southern California and a B.A. in journalism from San Francisco State University. Bio
  • 4.
  • 5. Part of a larger trend of current interest to that type of media (e.g. cloud computing)
  • 6. Being purchased by a publicly traded company or funded by a large VC
  • 7. Has an A-list celebrity backing (think Ashton Kutcher)
  • 8. Aone-of-a-kind product never to be seen in the tech space before
  • 9. Providing something insightful about a larger topic that the media is currently covering
  • 10. Being borne out of an existing relationship with an editor/producer at previously mentioned publicationsSo with these hurtles, how do you even get noticed? Easy: JT PR
  • 11. “Top Dawg” While 99% of start-ups have no affiliation to large brands or Justin Timberlake, there are still ways to get noticed. Piggyback on your top competitors media coat tails (even if your company isn’t a direct competitor) Media wants to only talk “top dawg”, which is difficult to do Solution: Industry expert Strategy: Find an issue that the major player in your industry is facing, position yourself or your CEO as an “expert” and “shop” him/her around to the press by offering an analysis of your competition/industry, 4) if possible, offer data - but own the data
  • 12. TVN Entertainment- In the mid-2000’s was a midsized VOD company, competing directly with large multinational cable subscribers. Unable to get mainstream media placements due to their lack of programming and lack of direct consumer awareness, we saw that Comcast, their biggest and most well-known competitor was going through major changes due to market threats from Redbox and Hulu. TVN Entertainment offered their President and COO to discuss the implications of Redbox and Hulu on Comcast, which resulted in the following story: http://www.zdnet.com/blog/btl/vod-chief-comcast-will-survive-in-face-of-tvcom-hulu/13543 Case Study
  • 13. “Go trendy” Journalists prefer to talk about a relevant current trend because it sells By finding a bigger trend piece, you can introduce your startup to the media and the public Solution: Ride the wave of a big trend Strategy: 1) Find hot button issue/trend articles, 2) reach out directly to writers of these articles with information about your startup and why it’s relevant to the trend
  • 14. DiggersList.com, a start-up website that allows consumers to sell old and gently used construction and home material to other liked-minded consumers. Challenges: DiggersList site at the time was poorly designed and limited to just a fraction of the US market. Opportunity: DiggersList happened to be entering the market right when the US economy was in a downturn and home foreclosures were at their highest, hence we offered the media a “next step” plan for people in foreclosures (e.g. selling their things on DiggersList) http://www.marketwatch.com/story/dont-try-these-improvement-projects-at-home-2010-03-01 http://abcnews.go.com/GMA/ConsumerNews/cheap-easy-ways-winterize-home-save-money/story?id=12028662&page=2 http://bucks.blogs.nytimes.com/2011/08/04/new-site-to-buy-and-sell-remodeling-supplies Case Study
  • 15. “Do their job” With massive layoffs in media, the research departments have been thinned out, leaving journalists to find their own data. Thankfully, they are more than happy to have someone else do the work for them. Solution: Contact a journalist who covers your relevant field and ask them if they are in need of any statistical data. Often they will be happy to have you help them dig for data.
  • 16. Hotwire.com was having trouble breaking into the media landscape and was rarely quoted by media Opportunity: Hotwire has a large array of data related to the travel industry. Hotwire decided to begin offering its travel industry data to journalists. Examples: Hotwire created a “monthly hotel rate report”, which would give its company internal projections of what hotel prices would be for the next month in markets across the United States or would offer data related to Christmas air travel. http://www.bizjournals.com/austin/stories/2009/12/14/daily5.html http://www.bizjournals.com/southflorida/stories/2009/12/14/daily7.html http://travel.nytimes.com/2009/10/18/travel/18pracbargains.html http://blog.budgettravel.com/budgettravel/2008/09/could_hotwire_help_you_save_on.html Case Study
  • 17. Social Media!! Bloggeroutreach Nichebloggers General bloggeroutreach Brandambassadors & sponsoredposts FTC regulations– howtowatchout(http://www.ftc.gov/opa/2009/10/endortest.shtm) Facebook & Twitter Facebookads – lowcost Contests – watchoutfor FB promotionalguidelines (http://www.facebook.com/promotions_guidelines.php) Social media analytics – measuringyourreach Radian6 Trendrr Sprout Social Klout