1. DIRECTING
Presented By-
Uday Sawant

2. Introduction
• Directing means giving
instructions, guiding, couns
elling, motivating and
leading the staff in an
organisation in doing work
to achieve Organisational
goals.
• Direction is a managerial
function performed by the
top level officers of
management

3. Defination
• According to haimann, “Directing consists of
the process and techniques utilized in issuing
instructions and making certain that operation
are carried on as originally planned
• Koontz and O’Donnel, “Direction is the
interpersonal aspects of managing by which
subordinates are led to understand and
contribute effectively to the attainment of
enterprise objective

4. • Urwick and Breach , “Directing is the
guidance, the inspiration, the leadership of
those men and women that constitute the real
core of the responsibilities of management
• J.L. Massie, “Directing concerns the total
manner in which a manager influences the
actions of his subordinates. It is the final
action of his subordinates. It is the final action
of a manager in getting others to act after all
preparations have been completed

5. • Earnenet Dole, “Direction is telling
people what to do and seeing that
they do it to best of their ability. It
includes making
assignments, corresponding
procedures, seeing that mistakes
are corrected, provided on the job
instruction and of course, issuing
orders.”
• Directing is a continuous process
initiated at top level and flows to
the bottom through organisational
hierarchy

6. Principles of Directing

7. Importance of Directing
• Direction initiates actions to get the
desired results in an organisation.
• Direction attempts to get maximum out of
employees by identifying their capabilities.
• Direction is essential to keep the elements
like Supervision, Motivation, Leadership
and Communication effective.
• It ensures that every employee work for
organisational goals.
• Coping up with the changes in the
Organisation is possible through effective
direction.

8. Thank You…..