Walt Disney started as a small animation company in the 1920s producing Mickey Mouse cartoons. Though it struggled financially at times, by the 1980s under CEO Michael Eisner it was growing into the largest media conglomerate. Disney now owns film studios, TV networks like ABC, theme parks, resorts, sports networks like ESPN, and has diversified into other industries through strategic acquisitions and synergies between properties. ESPN in particular provides synergies by promoting Disney brands and driving ticket/viewership across Disney assets.

1. WAL DISNEY
T Seraphina + Aysha
Seraphug + Ayshug.

2. background information
- It started as a small entrepreneurial
enterprise,
and was founded in the late 1920’s by Walt
& Roy
Disney (brothers)
- Started by producing simple Mickey Mouse
cartoons, and the company gradually grew.
However,
there were financial difficulties.
- In the mid 80’s, things started to improve,
and chief
executive officer Michael Eisner declared the
1990s
as the Disney Decade.

3. today, Disney is the LARGEST
media conglomerate in the world.

4. it has converged to create more and more diversified
conglomerates with other corporations,
dominating the media and entertainment industry

5. disney + synergy
“The process by which media companies acquire and
harness the relations between two or more elements of
a media product”
There are 2 different divisions in the Walt Disney Company:
The Creative Content division and the Broadcasting division.
Obviously, each division has it’s own responsibilities and
areas of the conglomerate that it controls.

6. the massiveness of disney
Creative Content Division Broadcasting Division
- Film - ABC Television Network (affiliated
with TV
- Television stations that reach approx. 25% of the
- Cable Television US
- Home Video households.
- Music
- Theatrical Productions - ABC Radio Network
- Consumer Products - Specialized radio networks like ESPN
Radio and
- Websites; Radio Disney
www.disney.com + owns go.com

7. 1960: that Disneyland opened, bringing
The year
out their best synergistic strategies. They
started a television show on ABC called
“Disneyland”, aiming to promote the theme
park and every Disney brand that exists. They
also benefit from the ticket sales for
admissions into the theme parks, especially
when ESPN athletes go to them. It is also
beneficial towards ESPN as it will advertise the
channel, which ultimately allows it to gain
more viewers.

8. on top of the two divisions, disney now owns 6 major theme parks, hotel + resort
properties, a cruise line, sports investments, & a planned community.

9. DISNEY SYNERGY
http://bp0.blogger.com/_tvgcmHMRG-U/SIzIA8J_KeI/AAAAAAAAAYA/U7TKSM346Zo/
s1600-h/synergy_a.jpg

10. THE BIGGEST SPORT CHANNEL IT OWNS:

11. -
Median age: 29 (66% between 18 and 34)
-
Men: 94% ➝ Single: 47%
-
College educated: 87%
the demographics of -
-
Employed Full Time: 74%
Average (Mean) HHI: $72,100
the espn audience: -
-
Attended sporting events within the last 12
months: 81%
Purchased products online in the last 12 months:
89%

12. sports center
Sports Center is the flagship program for ESPN,
which has aired more times than any other television
show.
Opening Credits of http://www.youtube.com/watch?v=atE13pJ-RpQ&feature=related
The opening credits already depict the
Sports Center
audience:
The flashy metallic graphics and the techno
music suggest that the audience is mainly
males.
This supports Boyle and Hayne’s ‘masculine
ritual of sport’ where it is stated that sport is
a male domain.

13. theend!