1. Presented by Sugiharto, SH. MM
Marketing management, discussing
principles of marketing, production
concept, product concept, selling concept
the marketing concept
7. MARKETING STRATEGY
The Marketing MIX
The PRODUCTS or SERVICES
The product is the physical product or service offered to the consumer.
In the case of physical products, it also refers to any services or
conveniences that are part of the offering.
Product and service decisions include aspects such as: