World Usability Day 2012 at ui42: Pavol Vallo speaks about his many years experience with usability in Slovakia and other countries.

1. WUD The magic phrase
UI42 spol. s r.o. (November 2012)

2. Paľo Vallo at ui42
More than:
• 60 full-day usability studies
• 300 participants
Every NNg conference in EU in the last 5 years.

3. What is Usability?
Usability:
Usability is the ease of use and learnability of a human-made object.
Web Usability is a very important characteristics of the website, which affects
diretly its possibility to achive the desired goal.
The goal:
We recommend to define the goal of the usability up front. It can be the
understanding of the navigation, finishing the shopping proces, finding the
needed information...
What is NOT a Usability?
A quantitave research focused on the desires of the users.

4. How we do it??
Goal? Who? How? Report

5. Usability in SK (since 2007)
• Painful beginning
• Client evangelizm
• First success
• Usability as the part of the project
• Advanced techniques - personas
• Mobile testing

6. Usability Comparison by Countries
• Different mentality (FR, SK)
• Different findings
(Profesia CZ, HU)
• Different personas
(Deutche Telekom NL, SK)

7. Your World Without Usability?
• Hard decision makings
• Emotional argumentations („All of my friends use it like
this“, „Everyone has to see this button“)
• The arsenal of different convincing methods („Out internal
test proved, that we designed it well“, „Our customers are
satisfied, it was shown by our survey.“)
• Company department fights - IT, marketing... („We need
15648,8 mandays for this request, is it worth it?“)

8. Thanks, any questions?