9. “Leaders are people who influence others
to accomplish shared goals. Whether
explicitly or by tacit example, they
establish and foster values, help people
envision a future direction, and support
them in getting there.”
- Kim Goodwin
9
14. user centered design
硬功夫 usability testing
user research
user experience design
information architecture
user tasks analysis
user flows design
prototyping
front-end development
visual design
contextual interview
card sorting
participatory design
diary study
service design
ethnography study
interaction design
mobile design
14
17. The 5 Principles Of A Successful UXer
Brain
Start From Problem
Eyes & Ears
Understand the
Audience
Mouth
Engagement
Heart
Passion &
Ownership
Hand
Execution
17
28. What UXers Are Doing Everyday?
Research Design Coordination/Communication
10%
50%
40%
28
29. 多去認識了解利益攸關者 CEO
GM
Executives
Business sponsor
Sales
Marketer
Legal
Project manager
Product manager
Architect
RD
QA
Support
Front-end developer
Visual designer
Content provider
Customers
29
30. 利益攸關者的類型
Influence Power
LOW HIGH
Type 3 Type 1
HIGH Non-supportive Key Player
Interest
Keep Informed Collaborate Closely
Type 4 Type 2
LOW Marginal Supportive
RD Monitor Keep Satisfied
30
31. 討論 – 你的利益攸關者類型圖
Influence Power
LOW HIGH
Type 3 Type 1
HIGH Non-supportive Key Player
Interest
Keep Informed Collaborate Closely
Type 4 Type 2
LOW Marginal Supportive
Monitor Keep Satisfied
31
41. 上哪找資料? 找什麼資料?
• People • External data
– Customers – Gartner’s report
– Researcher – Reviews
– Support – …
– Marketing team
– …
• Internal data
– Past research data
– Usability testing result
– MKT Survey data
– Web analytics
– Customer satisfaction survey
– Support data
– …
41
43. 頭腦 之結語: 轉換自己成為 T-Shaped Person
Biz analyst Brand strategist
通才
(understanding) Data analyst
prototyping
Interaction
design
專才 User
(craft) research
Storytelling
43 //Source
57. How Does UCD Process Fit Into This?
Design &
Discover Concept Build Measure
Iterate
我還是不很確定UX
是啥東東? 好像是
跟User flow還是
wireframe有關?
所以這跟我 為何你一個
有啥關係? Design要搞這麼
久?
Business Partner
57
60. Agile Spirit
“如果你要造一艘船,別只是讓團隊把木頭搬
來,分工與指派任務。而應該試著去燃起他們
對征服浩瀚無垠大海的渴望。”
- Antoine De Saint-Exupery
60
61. Trend Agile “Design” & Development Process
Iteration 0 Iteration 1 Iteration 2 Dog Food Testing
Fix issues
Implement Implement
found from
high dev & I2 features &
Developer Track I3, E2E
low UI fix issues
testing and
features found in I1
beta
Build
Release
Planning
Req. analysis
Concept design &
validation Design &
feedback
Design for Review build
Design for next
next iteration Participate
Designer Track
iteration E2E & Beta
Review build testing
61
62. Start the Project Right
The old way
好的, 我們可以幫
忙. 你們何時要開
我們有個project 會, 再通知我, 我
需要design, 你 會進去.
可以幫忙嗎?
62
63. Start the Project Right
The better way
更好的回應方式:
我們有個project需 • 介紹自己與你的UX team
要design, 你可以幫 • 與你的stakeholders建立關係
忙嗎? • 準備一份UX toolkit以備不時之需
• 成功範例 與ROI !
• UCD process包含了哪些活動
• 簡介活動的價值, 所需花費的時間與work
samples
• 問清楚product vision, problem statement,
requirements, related data, scope以及
timeline.
• 提供一份初步的UX plan:
• Design problem statement
• Design focus and priority
• Planned activities and schedule
63
64. Iteration 0 在Iteration 0要做的事:
Iteration 0
• Iteration 0 是整個project中最重要的時期, 需要最
少1至3個月的時間
• 收集與分析資料
• 規劃與執行設計研究
• 產生UX strategy document:
Req. analysis – Target user group
Concept design &
validation – UX goal and principle (measureable)
– Major user stories
– Design focus
– Conceptual design
– Plan and roadmap
• 不間斷的讓你的stakeholders參與活動, 以得到他
們的buy-in
64
69. UX Research與Agile Process
Iteration 0 Iteration 1 Iteration 2 Dog Food Testing
Implement Implement I2 Fix issues
持續不斷的聆聽Customer的聲音
high dev & features & fix found from I3,
Developer Track
low UI issues found E2E testing
Interview Agile features
Agile AgileI1
in and beta
Behavior
E2E test
Observation Utest Utest Utest data
Build analysis
Release
Planning
Req. analysis
Concept design &
validation
Design &
feedback
Review build
Design for
Designer Track Long-term Research
Design for
Iteration 2
next iteration
Participate
E2E & Beta
Persona Review build
testing
Analysis
69
76. The 5 Principles Of A Successful UXer
Brain
Start From Problem
Eyes & Ears
Understand the
Audience
Mouth
Engagement
Heart
Passion &
Ownership
Hand
Execution
76
78. A Cast Study –
Trend Micro Titanium Internet Security
79. A Traditional AV Software
• Really complex products!
• Complicated configurations!
• Not sexy at all!
79
80. Titanium Design Objectives
• Align with Titanium Spirit—
Light, Fast, and Smart
• Design for Patricia
• E2E User Experience Optimization
• Design for Delight
80
81. UCD Methodologies
• Design Thinking in the business exploration phase
• Design with Persona
• MKT, support and user Data Analysis
• Design for Go-to-Market
• And many other general UCD methodologies…
81
83. “A different, minimalistic interface is what you'll find as the outward face of Trend
Micro's Titanium security suites in 2011. Frankly, it's the easiest-to-use security suite
interface we've encountered so far this year.
The interface was that rare combination of uncluttered and helpful, bringing the
featured tools to the fore without feeling overwhelmed... If only other
complicated programs were this well designed.”
- 2011 CNET Review
Feature Complexity 50%
Support Contact Rate 40%
83