2. Mike Ormond @MikeOrmond http://bit.ly/mikeormond mike.ormond@microsoft.com Developer Evangelist Microsoft A Lap Around Windows Phone 7

3. Three Red Threads Personal – your day, your way Relevant – your people, your location Connected – your stuff, your peace of mind

4. Hardware Platform Capacitive touch 4 or more contact points 800 (480) Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better Hardware buttons | Back, Start, Search 480 (320)

5. The Platform Tools Runtime Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Cloud Services Portal Services Notifications App Deployment Registration Marketplace Location Identity Feeds Validation MO and CC Billing Maps Social Certification Business Intelligence Publishing Update Management

7. Rapid creation of multi-screen 2D and 3D games

8. Rich content pipeline

9. Mature, robust, widely adopted technology

10. Xbox 360

11. Windows

12. Zune

13. Modern application UI framework

14. Rapid creation of visually stunning apps

15. Metro-themed UI controls

17. XNA Recipe XNA Game Studio 4 Access to most namespaces And… Access to Silverlight libraries

18. The Platform Tools Runtime Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Cloud Services Portal Services Notifications App Deployment Registration Marketplace Location Identity Feeds Validation MO and CC Billing Maps Social Certification Business Intelligence Publishing Update Management

19. Development Tools Silverlight & XNA Project Types Emulator Visual Studio Debug Blend for Phone Express - Emulator RTW - Device Developer Registration Tool XAP Deployment Tool Windows Phone Developer Tools (WPDT)

20. The Windows Phone Developer Tools demo

21. The Platform Tools Runtime Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Cloud Services Portal Services Notifications App Deployment Registration Marketplace Location Identity Feeds Validation MO and CC Billing Maps Social Certification Business Intelligence Publishing Update Management

22. Push Notification Service My Cloud Application My Phone Application Push Client Push Library PushNotification PushNotification PushNotification Microsoft Push Notification Services

23. Push Notifications Raw Live Tile Toast

24. Push Notifications Code

25. Where am I? GPS - Accuracy + Power + Speed - Wilderness + Accuracy - Power - Speed - Indoors where am i? WiFi Location services - Accuracy +/- Power +/- Speed +/- Urban areas Towers

26. Location Service My Phone Application Cloud Service Managed API Native Layer GPS WiFi Cellular Radio

27. Connected Applications Windows Azure Notification Services WCF (BasicHttpBinding) No custom bindings No sockets Your Hosted Service Existing Hosted Service REST WebClient HttpWebRequest Xbox Live Location Service Mapping Search

28. Development Process C# XAML + Manifest Assemblies Resources XAP

29. Cloud Services demo

30. The Platform Tools Runtime Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Cloud Services Portal Services Notifications App Deployment Registration Marketplace Location Identity Feeds Validation MO and CC Billing Maps Social Certification Business Intelligence Publishing Update Management

31. Application MarketPlace Details DEEPEN CUSTOMER CONNECTION £67 + VAT Trial API Broad business model & billing support Push Notification, update & glance able tiles Unlimited Paid Apps 5 Free Apps 70% Revenue Share EASILY MANAGE YOUR BUSINESS Credit Card & Mobile Operator Billing Single self-service portal Transparent policies, open to 3rd party services Device Unlock Support for Trial Mode INCREASED DISCOVERABILITY Single easy-to-find marketplace on device & PC Reach all WP7 consumers with worldwide distribution Localized merchandising to promote the best apps

32. Some Platform Specifics

33. Navigation (Silverlight) Phone apps are navigation apps System.Windows.Application MyApp Microsoft.Phone.Controls.PhoneApplicationFrame RootVisual NavigationService Microsoft.Phone.Controls.PhoneApplicationPage Page2 Microsoft.Phone.Controls.PhoneApplicationPage Page1 Microsoft.Phone.Controls.PhoneApplicationPage MainPage

34. App Lifecycle and Tombstoning Application Back-Stack Not Started Launching Closing Terminated Running Activated Deactivated Tombstoned

35. Navigation and Lifecycle demo

36. Launchers, Choosers EmailComposeTask MarketplaceDetailTask MarketplaceHubTask MarketplaceReviewTask MarketplaceSearchTask MediaPlayerLauncher PhoneCallTask SearchTask SmsComposeTask WebBrowserTask CameraCaptureTask EmailAddressChooserTask PhoneNumberChooserTask PhotoChooserTask SaveEmailAddressTask SavePhoneNumberTask Data returned Sandbox

37. Launchers and Choosers demo

38. Input Accelerometer Touch Soft Input Panel Application Bar Hardware Buttons

39. Handling Input demo

40. The Hub Experience

41. Hub Extensibility demo

42. New Controls for RTW

43. Silverlight for Windows Phone Toolkit GestureService/GestureListener ContextMenu DatePicker TimePicker ToggleSwitch WrapPanel

44. New Controls demo

45. Orientation

46. Themes Magenta Purple Teal Lime Brown Pink Orange Blue Red Green

47. Orientation & Theming demo

48. @MikeOrmond http://developer.windowsphone.com http://bit.ly/mikeormond http://bit.ly/wp7resources mike.ormond@microsoft.com

49. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows 7 and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.