Más contenido relacionado La actualidad más candente (20) Similar a Hannah Smith: Throwing sh*t against the wall (18) Más de Edge Global Media Group (14) Hannah Smith: Throwing sh*t against the wall43. With four months of steady
decline, it’s apparent that tabs
are affecting opens in Gmail.
After the introduction of the
tabbed inbox in May,
Gmail opens have dropped 20%
Justine Jordan, Litmus
@hannah_bo_bannahttps://litmus.com/blog/48-of-emails-are-opened-on-
mobile-gmail-opens-down-20-since-tabs
46. to bypass the filters
your content must be shared
by lots of people
- not just you
@hannah_bo_banna
54. can’t we just create
something that shows
why people should buy
our stuff?
~ The Client
@hannah_bo_banna
96. it’s our job to
persuade brands to
think beyond
their products
@hannah_bo_banna
102. howdo you figure out what
your audience
love / need / want?
@hannah_bo_banna
107. • what problems do they have?
• what do they love?
• what do they hate?
• what do they share?
• what sites do they read?
• how do they spend time online?
• what about offline?
@hannah_bo_banna
139. if there’s no appetite for
content to
entertain / educate
@hannah_bo_banna
149. make sure your content
works across all
browsers & devices
@hannah_bo_banna
151. make your headline &
social share copy
‘clicky’
@hannah_bo_bannahttp://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
152. create images for
social sharing
@hannah_bo_bannahttp://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
173. Image Credits
• I don’t know what I’m doing - http://www.flickr.com/photos/melinesafaryan/7278677702/
• Blow their minds - http://imgur.com/r/wallpapers/rOMaqRf
• Heartbeat - http://feelingfertile.wordpress.com/2012/01/27/maternal-low-heartbeat-link-to-miscarriage/
• Useful - http://www.thatshouldbemine.com/cool-stuff/stone-age-swiss-army-knife/
• And - http://www.kingston.ac.uk/news/article/681/12-oct-2012-and-now-for-a-graphic-design-students-creative-play-on-words/
• Love - http://realtruelove.wordpress.com/2013/02/14/love/
• Brave new world - http://blogs.telegraph.co.uk/news/petermullen/100158080/aldous-huxleys-brave-new-world-is-upon-us/
• Filter bubbles - http://whathaveweturnedinto.wordpress.com/2012/04/01/eli-pariser-beware-online-filter-bubbles/
• Gmail tabs - http://blog.sendblaster.com/2013/07/29/email-marketing-the-potential-dangers-and-benefits-of-the-new-gmail-tabs/
• Email - http://www.traceymeagheronline.com/is-the-gmail-promotions-tab-killing-internet-marketing/
• Launch - http://www.palantir.net/blog/its-launch-time
• 1 - http://www.flickr.com/photos/lwr/204714598/sizes/l/in/set-72157594159394280/
• 2 - http://www.flickr.com/photos/lwr/5489483429/sizes/l/in/set-72157594159392957/
• 3 - http://www.flickr.com/photos/lwr/94877877/sizes/l/in/set-72157594159391763/
• 4 - http://www.flickr.com/photos/lwr/5122443605/sizes/l/in/set-72157594159390514/
• 5 - http://www.flickr.com/photos/lwr/4322212584/sizes/l/in/set-72157594159389491/
@hannah_bo_banna
Notas del editor This guy is the youngest billionaire in the world for a reason. He knows what he is doing. This guy is the youngest billionaire in the world for a reason. He knows what he is doing. Now it’s hidden away from their default view.