1. Presented By Uday Mishra GSBA Gr. Noida [email_address] 9891683518 June 7, 2009

3. Census of India defines Rural Settlements as...... Population lower than 5,000 persons Population density lower than 400 persons/sq. km At least 75% of male population engaged in Agri. activities. June 7, 2009

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10. June 7, 2009 OCCUPATIONS URBAN RURAL Cultivator 5 40 Petty Shopkeeper 15 5 Wage earner 20 35 Salary earner 40 20 Others 18 8

11. US China India Total Retail 2325 323 180 Value $ bn % Salience to above Traditional 15 80 98 Modern 85 20 2 Source: Census 2001, IRS 2006, AC Nielsen Source: AC Nielsen June 7, 2009

13. 1. Essential commodity act : The fertilizer industry is centrally regulated by the government through an administered pricing mechanism & sales allocation under Essential Commodities Act (ECA). In the year 2002-03, the government announced a long term Pricing policy for urea. 2. Indian Land Acquisition Act 1894 3. Agricultural Produce (Grading & Marking) ACT, 1937 (ACT No. 1 of 1937)(as amended up to 1986) June 7, 2009

14. 5 4 Non Agricultural Use Clearance-- 5. Under PN4/2006 -- 100% FDI is allowed through the automatic route in -Floriculture, Horticulture, Development of Seeds, Animal Husbandry Pisciculture, aqua-culture, cultivation of vegetables, mushrooms, under controlled conditions and services related to agro and allied Sectors. 6. Intra state agricultural land taxes -- vary, prompting the current finance-minister to moot for a common GST (Goods and services tax) which would help in bringing all the various state taxes under a common fold including the agricultural income taxes levied individually state to state. June 7, 2009

16. FORMAT OF GODREJ ADHAR FMCG products, fertilizers, animal feed, etc. Services like banking, insurance, pharmacy, postal services and petrol pumps June 7, 2009

17. services offered crop advisory services, soil & water testing services; buy back of output, crop finance, supply of agri inputs and animal feeds, transfer of information (weather, price, and demand supply), door delivery of products etc. June 7, 2009 A COMPLETE SOLUTION PROVIDER FOR THE INDIAN FARMERS provides professional guidance with an objective to improve productivity, higher returns and improved cost benefit ratio.

19. The Trusted Rural Business Hub Help the customer increase his income, educate the customer, before you sell to the customer June 7, 2009

21. DSCL plans to expand to 250-300 outlets by the end of FY 2008-09. Each store covers an area of 3-4 acres and is managed by a team of 7-8 people whom the Company trains continuously. It offers the rural household all farming and consumer products and related services along with financial services under one roof. The company also launched credit services during its second quarter 2007-08, in association with HDFC bank, providing loans for various purposes. June 7, 2009 Hariyali Kisaan Bazaar

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24. The number of Hariyali outlets now stands at 177, which the company plans to scale up aggressively to around 300 outlets by March 2009. Launched in 2002-03 ‘ Hariyali’ is now present in 8 states across India June 7, 2009

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27. This concept aims to Provide the power of expert knowledge to even the smallest farmer 2. Information helps farmers secures better price, quality and productivity June 7, 2009

29. By 2012, ITC Vision is to cover 100 thousand villages, which represent 1/6th of rural India, and create more than 10 million e-farmers June 7, 2009

30. IDEA BEHIND CHAUPAL SAGAR -- MAKE THE POTENTIAL CUSTOMERS --PROVIDE DIFFERENT CUSTOMER SERVICES --REAP THE BENEFIT FROM POTENTIAL CUSTOMER June 7, 2009

33. June 7, 2009 ITC FARMERS INSURANCE COMPANY AGRI-INPUT COMPANY AGRICULTURE UNIVERSITIES/STATE AGRICULTURE DEPT INPUT SUPPLY TECHNCAL GUIDANCE MARKETING ASSISTENCE TRAINING

35. • Lack of literacy and awareness • Low per capita income • Wide geographic spread. • Gaps in road and Telecommunications connectivity. • Lack of reliable electricity and water supply • Limited Distribution network for example cold storage. • Competition from local players June 7, 2009

38. June 7, 2009 During the first millennium AD, merchants referred to India as the Bird of Gold, due to the glittering dynamism of its market. Over the next few years, the Bird of Gold is poised to take flight once again.

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