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Social Media and Social Media Marketing

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UKNetWeb St.Agnes
UKNetWeb St.Agnes

Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.

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Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
1. An Overview of Social Media ,[object Object],[object Object],[object Object],[object Object]
What can Social Media do for you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
What is Social Media – Different Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How big is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Some Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is using it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
2. Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media Marketing? ,[object Object],[object Object],[object Object]
Where do I start? - Process Review Implement Plan Research
Where do I start? – Creating your Action Plan Technology Customisation Integration Approach Strategy Aims Objectives People Target Markets Communities Social Media Marketing Plan
How do I identify my community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I identify my community? - Resources ,[object Object]
Starting out – Actions ,[object Object]
Where do I start? – Actions cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are people saying about me or my business? - Resources
What are people saying about me or my business? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What NOT to do… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it make any money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it make any money? ,[object Object],[object Object],[object Object]
Social Media for Business – More info ,[object Object],[object Object],[object Object],[object Object]
Social Media for Business Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
4. Making more of your website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can be done? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the benefit of that? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making the most of your resources ,[object Object],[object Object],[object Object],[object Object]
Who’s doing it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start? - Actions ,[object Object],[object Object],[object Object]
Where do I start? - Resources ,[object Object],[object Object]
Case Study – Poppy Treffry
 
 
 
Making the most of your resources - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it make any money? - Zappos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it make any money? ,[object Object],[object Object],[object Object]
Show me the money… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Business – More info ,[object Object],[object Object],[object Object]
Social Media for Business Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Business Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media for Business Services ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media and Social Media Marketing

  • 1. Social Media Taster Course 1. An Overview of Social Media 2. Social Media Marketing Aren Grimshaw UKNetWeb Limited
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  • 21. Where do I start? - Process Review Implement Plan Research
  • 22. Where do I start? – Creating your Action Plan Technology Customisation Integration Approach Strategy Aims Objectives People Target Markets Communities Social Media Marketing Plan
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  • 27. What are people saying about me or my business? - Resources
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  • 34. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
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  • 42. Case Study – Poppy Treffry
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Notas del editor

  1. Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce