Simon Davey's presentation on change management at the Lasa NFP Technology Conference

1. “Change for the Better:
How to Make the Switch”
Dr Simon N Davey
Managing Associate
Preponderate.network
www.preponderate.net
“Making it easier for you to do what you do.”
LASA NFP Conference, September 2010

2. Meet Edward Bear
 "Here is Edward Bear, coming downstairs
now, bump, bump, bump, on the back of
his head, behind Christopher Robin. It is,
as far as he knows, the only way of
coming downstairs, but sometimes he
feels that there really is another way, if
only he could stop bumping for a moment
and think of it.” - A.A.Milne
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3. Why is it so difficult to
change?
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4. Common issues in change
 Different priorities
 Lack of clear objective
 No clear direction
 Fear uncertainty and doubt
 Immediate pain might be more than later
benefit
 No sense of urgency
 No team to share the burden
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5. Introducing Switch
 For things to change, somebody
somewhere has to start acting differently.
Maybe it’s you, maybe it’s your team.
Picture that person (or people).
 Switch framework – Chip and Dan Heath
[Switch: How to Change Things When
Change is Hard]
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6. So what are we going to
change next?
 What can cloud computing do for us?
 Outsourcing?
 Software as a service?
 Managed servers?
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7. Meet the Rider and the
Elephant
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8. Both need a clear path
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9. Who’s in charge?
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10. Split into groups
 Rational Riders
 Emotional Elephants
 The Path Shapers
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11. The How To in 3 Steps
1. Direct the rider
2. Motivate the elephant
3. Shape the path
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12. 1. Direct the Rider
 Follow the bright spots – find
out what’s working and clone
it.
 Script the critical moves – No
big picture, just very specific
behaviours.
 Point to the destination –
Where are you all going and
why is it worth it?
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13. 2. Motivate the Elephant
 Find the feeling – Make the people
feel it, knowing it isn’t enough.
 Shrink the change – Break down
the change into baby steps so it
doesn’t spook.
 Grow your people – Cultivate a
sense of identity and instil the
growth mindset.
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14. 3. Shape the Path
 Tweak the Environment – Change the
situation to make things happen.
 Build habits – Habitual behaviour is free,
it doesn’t ‘tax’ the rider. Encourage habits.
 Rally the herd – Behaviour is contagious,
help it spread.
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15. So time to action…
 For the specific project:
 1. Direct the Rider – the rider group
 2. Motivate the Elephant – the elephant
group
 3. Shape the Path – the decision group
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16. The results are…
Rider directed?
 Bright spots identified
 Critical moves scripted
 Destination pointed to
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17. The results are… (2)
Elephant motivated?
 Found the feeling
 Shrunk the change
 People grown (and sense
of identity)
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18. The results are… (3)
Path shaped?
 Environment tweaked?
 Habits built?
 Herd rallied?
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19. So go and:
 Direct your rider
 Motivate your elephant
 Shape your path
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20. www.preponderate.net
Thank you
 Simon Davey
 Preponderate.net
 E: simon@preponderate.net
 T: 020 8249 3106 – 07958 292990
 W: www.preponderate.net