"Not just racing but riding: how British Cycling is building communities of real cycling fans, and real cyclists" As a National Governing Body, British Cycling is charged not just with building medal-winning teams, but with getting more people riding bikes for fun. Susan Tranter introduces some of the ways the organisation is using digital to encourage audiences to follow the teams, and get into the saddle themselves.

1. Not just racing but riding:
How British Cycling is building
communities of real cycling fans,
and real cyclists.

9. Clever tech.
Shiny ads.
Celebrities.

10. People.
Stories.
Being nice.

11. All the promotion in the world
won’t make your site popular
if your content sucks.

12. All the promotion in the world
won’t make your site popular
if your content sucks.
Corbett Barr

17. Cycling isn’t about bikes.
It’s about people.

21. Britain’s Biggest Cycling
Fan.
Local Cycling Heroes.

23. Community is fundamentally an
interdependent human system
given form by the conversation
it holds with itself.

24. Community is fundamentally an
interdependent human system
given form by the conversation
it holds with itself.
Peter Block

25. Be generous.
Make it easy.
Cheerlead.

26. Be generous.
(Me, me, me is boring, boring, boring)

27. Make it easy.
(…To look clever, cool or funny)

30. Cheerlead.
(Yay! Get in!)

31. ♯weekendsareforcycling
♯bankholidaysareforcycling
♯weekdaysareforcycling
♯birthdaysareforcycling
♯daysoffareforcycling
♯everydaysforcyclingwhenyou
workforyourself

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@goskyride