sports social media consultancy offering from Dan McLaren

1. Dan McLaren
DAN MCLAREN
social media consultant

2. Daniel McLaren
I’m a Social Media professional with a background steeped in sport with the
drive to help educate and push boundaries in the industry.
My beliefs and enjoyment come through continuous learning and being a
good facilitator. Helping others become the best they can be. I’ve
developed a large network of contacts (many of whom have become
friends) within sport and digital, meeting many through LinkedIn, Twitter
and industry events.
I now work as a Social Media Consultant – helping brands, agencies and
start-ups with both strategy and implementation – as well as run/edit/event
manage on leading social media sport blog UK Sports Network.
This past year I’ve spoken at several events including; BUCS Annual
Conference, World Yacht Racing Forum, Liverpool FC Partners Event,
Social Media Week London, Social CRM Summit and the Inbound
Marketing Conference.
WHO AM I?

3. Daniel McLaren
Head of Social Media – Pulse Innovations
• Social Media strategy for International Cricket Council
• Launched ICC accounts on Instagram, Twitter & YouTube
• Twitter Product Development
Head of Marketing (contract) – Copa90
• Lead on PR, Social Media & Paid Media
• YouTube Partner Programme
Senior Account Manager – We Are Social
• adidas global contract
• Rugby, football and tennis activations
adidas Social Media Lead (UK) – Carat
• Launched @adidasUK
• Lead on UK social media for ‘All In’ campaign
http://uk.linkedin.com/danielmclaren75
SOCIAL MEDIA EXPERIENCE

4. Daniel McLaren
The UK Sports Network (UKSN) was set up back
in January 2010 to cover sports and social media
related news and thought pieces.
It attracts over 15k visitors a month with
contributions from some of the leading figures in
the industry.
Reports on campaigns, latest news, opinions and
advice with the aim to provide an educational
environment for those who work (or are
interested) in how social media works within sport.
Previously I’ve contributed to an article on BBC
Sport website, appeared on BBC Radio 5 Live
show and been ‘Business of Sport’ award winner.
BLOGGER

5. SOCIAL MEDIA CONSULTANCY
What I Offer….

6. Daniel McLaren
I’ve worked on overall brand strategies in
social as well as on various product and
event campaigns over the past few years.
My work centres around the client – what
are their business objectives and desired
outcomes. Social Media can be an
important part of the bigger picture and
needs to work closely with PR, customer
service, marketing and sales.
I work with your business on how to achieve
these outcomes, measure them and ensure
they succeed.
STRATEGIC ADVISE

7. Daniel McLaren
I have worked with all the major platforms and
have good contacts at Facebook, Twitter,
YouTube, Livestream and more.
I advise on best practice for each platform and
how they fit in with social media strategy and
business objectives.
Platform launches have worked on include;
• @adidasUK
• @adidastennis
• adidas Rugby Facebook Page
• adidas Football Tumblr
• @ICClive
• ICC on Instagram
PLATFORM DEVELOPMENT

8. Daniel McLaren
I'm a big believer in defining what makes a
brand unique and developing the story around
these points. This includes an overall content
strategy, which then helps define the social
media strategy and includes the creation of a
content plan.
Telling the story of the business, giving
consumers reasons to develop emotional
bonds to products and the brand is so
important.
What do you talk about, where and when?
These are the questions we ask and find the
answers to.
CONTENT STRATEGY

9. Daniel McLaren
I enjoy working on the conceptualising and
devising of campaigns and strategies around
them.
Bringing social media to the table at the start of
the process ensures it is at it's heart. This gives
it the best chance to succeed and avoids being
a 'bolt on’.
Experience of working on creative concepts
from briefs on the agency side with Pulse Live,
Carat and We Are Social.
CREATIVE

10. Daniel McLaren
Two key areas of social media which are often
overlooked...
Monitoring – the ability to track mentions works
with both campaign strategy and reputation
management (crisis comms) in real-time.
Research – doing good research takes away
much of the guesswork with campaigns and can
save lots of wasted money, time and effort.
Software
Levels of experience using Topsy Pro, Social
Bakers and Google Analytics
RESEARCH & MONITORING

11. Daniel McLaren
I work with teams that are potentially (or
already are) involved with social media as part
of their role. It is important that this takes
place to ensure best practice and avoid
mishaps.
Can be achieved on a one-to-one or group
basis and shaped to work best for you.
Have worked with departments to increase
their knowledge, gain vital buy-in and helped
individuals make the most of platforms.
TRAINING

12. Daniel McLaren
Pricing can be worked out in different ways dependent on your
needs, resources and objectives;
▸ Daily rate,
▸ Project rate,
▸ or target related/revenue share
COSTS